Beauty and personal care · County · Texas
Hair salons in Rains County, TX
Competitor counts, household spending and official business counts for hair salons in Rains County, TX, set against other counties and the U.S.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #645 of 2,339 scored counties
#47 of 159 scored counties in Texas
- Listings
- 9
- 3 chain locations (33%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $4.2M
- On personal care products and services · $861 a household
- Spending per listing
- $465K
- 8% above the U.S.
- Listings per 10k households
- 18.5
- 21% below the U.S.
- Population, 2025
- 13,542
- +11.2% since 2020
See the hair salons around any address in Rains County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rains County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 9 hair salons in Rains County. 3 of them (33%) are chain locations, against 14% across the U.S. That is 18.5 per 10,000 households, 21% below the U.S. rate of 23.4.
Households in Rains County spend about $4.2M a year on personal care products and services, or $861 per household, 14% below the U.S. average. That is about $465K of household spending for each salon on map listings, 8% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as beauty salons in Rains County: counts under 3 aren’t published. Official counts list 44 one-person businesses without payroll.
Population estimates show Rains County grew 11.2% from 2020 to 2025, faster than the U.S. (+3.1%). Rains County scores 61 (upper middle) on the Groundwork market score for hair salons, ranking #645 of 2,339 scored counties and #47 of 159 scored counties in Texas.
How Rains County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rains County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.5 | 26.3 | 23.4 |
| Spending per listing | $465K | $356K | $430K |
| Households per official establishment | n/a | 1,915 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +17.4% | +6.0% |
| Population growth, 2020–2025 | +11.2% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $861 | $937 | $1,005 |
| Median household income | $65,413 | $78,476 | $80,734 |
| Groundwork market score | 61 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 44Businesses with no payroll
- Map listings, September 2026
- 93 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Rains County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rains County
- Population, 2025 estimate
- 13,542+11.2% since 2020
- Households
- 4,856
- Median age
- 46.1
- Homes lived in by their owners
- 83%
- Vehicles per household
- 2.1
- Land area
- 230 sq. mi.
- People per square mile
- 56
- Median household income
- $65,413+26.8% vs. 2015–2019, before inflation
- Average household income
- $89,573
- Median home value
- $241,100
- Jobs located here
- 2,214
- Daytime population
- 10,866Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rains County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Rains County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Texas
Every Texas market ranked →The highest-scoring counties in Texas for hair salons, numbered among those based in Texas, with Rains County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waller County, TX | 90 | 16 | 8.7 | $1.1M | +21.9% | #10 of 2,339 |
| 2Guadalupe County, TX | 85 | 98 | 15.0 | $658K | +15.8% | #41 of 2,339 |
| 3Blanco County, TX | 85 | 8 | 15.5 | $626K | +18.6% | #42 of 2,339 |
| 4Chambers County, TX | 84 | 31 | 18.0 | $589K | +22.6% | #47 of 2,339 |
| 5Gaines County, TX | 83 | 8 | 11.5 | $783K | +10.4% | #50 of 2,339 |
| 6Burleson County, TX | 78 | 10 | 12.7 | $681K | +16.2% | #102 of 2,339 |
| 7Upshur County, TX | 78 | 20 | 12.8 | $644K | +8.2% | #103 of 2,339 |
| 8San Jacinto County, TX | 77 | 5 | 4.6 | $1.8M | +7.1% | #110 of 2,339 |
| 9Hays County, TX | 77 | 164 | 16.4 | $604K | +24.8% | #122 of 2,339 |
| 10Caldwell County, TX | 76 | 24 | 14.4 | $593K | +20.0% | #143 of 2,339 |
| 47Rains County, TX | 61 | 9 | 18.5 | $465K | +11.2% | #645 of 2,339 |
Other business types in Rains County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Rains County, TX?
There are 9 hair salons on map listings in Rains County as of September 2026. 3 of them (33%) are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in Rains County: counts under 3 are left out. Official counts also show 44 one-person businesses without payroll.
How much do households in Rains County, TX spend on personal care products and services?
About $4.2M a year, or $861 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 9 hair salons on map listings, it comes to $465K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 4,856 households in Rains County and national spending patterns by income.
How does Rains County, TX compare with the U.S. for hair salons?
Rains County has 18.5 hair salons per 10,000 households, 21% below the U.S. rate of 23.4. Spending per salon is $465K, 8% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Rains County would have about 10, against 9 on map listings.
How fast is Rains County, TX growing?
Population estimates put Rains County at 13,542 people in 2025, up 11.2% since 2020, faster than the U.S. (+3.1%). It has 4,856 households. The median household income in Rains County is $65,413 a year, 19% below the U.S. median of $80,734. That rose 26.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rains County scores 61 for hair salons (upper middle), #645 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rains County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Rains County
Screening a site or an acquisition in Rains County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rains County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.