Auto · County · Tennessee
Insurance agencies in Haywood County, TN
Competitor counts, household spending and official business counts for insurance agencies in Haywood County, TN, set against other counties and the U.S.
Groundwork market score · out of 100
Score 24 out of 100: Low
Ranked #1,972 of 2,272 scored counties
#81 of 81 scored counties in Tennessee
- Listings
- 17
- 3 chain locations (18%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $17.8M
- On vehicle insurance · $2,478 a household
- Spending per listing
- $1M
- 17% below the U.S.
- Listings per 10k households
- 23.7
- 52% above the U.S.
- Population, 2025
- 17,042
- −4.4% since 2020
See the insurance agencies around any address in Haywood County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Haywood County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For insurance agencies, Haywood County has a Groundwork market score of 24 (low): #1,972 of 2,272 scored counties and #81 of 81 scored counties in Tennessee. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 17 insurance agencies in Haywood County. Of those, 3 are chain locations, or 18%, against 21% across the U.S. Per 10,000 households, that is 23.7, 52% above the U.S. rate of 15.6.
At $2,478 per household (27% above the U.S. average), households in Haywood County spend about $17.8M a year on vehicle insurance. Spread across 17 insurance agencies, that is $1M per agency, 17% below the U.S. figure of $1.3M.
The official count of businesses with payroll classed as insurance agencies and brokerages in Haywood County was 12 in 2023. That is one for every 597 households, against one for every 966 across the U.S. Between 2020 and 2025, the population of Haywood County declined 4.4%, against +3.1% for the U.S.
How Haywood County compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Haywood County | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.7 | 16.2 | 15.6 |
| Spending per listing | $1M | $1.6M | $1.3M |
| Households per official establishment | 597 | 1,101 | 966 |
| Official establishment growth, 2019–2023 | n/a | +0.2% | −1.0% |
| Population growth, 2020–2025 | −4.4% | +5.6% | +3.1% |
| Spending per household on vehicle insurance | $2,478 | $2,597 | $1,957 |
| Median household income | $50,472 | $69,595 | $80,734 |
| Groundwork market score | 24 | 78 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12 → 12
- Employees, 2023
- 38
- Annual payroll, 2023
- $1.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 173 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Haywood County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Haywood County
- Population, 2025 estimate
- 17,042−4.4% since 2020
- Households
- 7,167
- Median age
- 43.4
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.9
- Land area
- 533 sq. mi.
- People per square mile
- 33
- Median household income
- $50,472+33.2% vs. 2015–2019, before inflation
- Average household income
- $67,310
- Median home value
- $152,400
- Jobs located here
- 5,537
- Daytime population
- 15,476Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Haywood County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Haywood County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Tennessee
Every Tennessee market ranked →The highest-scoring counties in Tennessee for insurance agencies, numbered among those based in Tennessee, with Haywood County marked.
Top counties in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Union County, TN | 97 | 5 | 6.3 | $4.9M | +8.1% | #4 of 2,272 |
| 2Grainger County, TN | 96 | 6 | 6.2 | $4.7M | +9.2% | #8 of 2,272 |
| 3Marshall County, TN | 95 | 6 | 4.4 | $6.6M | +10.5% | #12 of 2,272 |
| 4Hickman County, TN | 94 | 7 | 7.4 | $4.2M | +5.0% | #24 of 2,272 |
| 5Smith County, TN | 93 | 5 | 6.3 | $4.7M | +5.1% | #26 of 2,272 |
| 6Loudon County, TN | 93 | 24 | 10.0 | $3M | +15.6% | #28 of 2,272 |
| 7Jefferson County, TN | 92 | 20 | 9.2 | $3.1M | +9.3% | #34 of 2,272 |
| 8Marion County, TN | 91 | 8 | 6.7 | $4.3M | +3.2% | #41 of 2,272 |
| 9Cheatham County, TN | 91 | 12 | 7.4 | $4.2M | +4.1% | #42 of 2,272 |
| 10Hawkins County, TN | 91 | 19 | 8.1 | $3.5M | +5.0% | #46 of 2,272 |
| 81Haywood County, TN | 24 | 17 | 23.7 | $1M | −4.4% | #1,972 of 2,272 |
Other business types in Haywood County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Haywood County, TN?
There are 17 insurance agencies on map listings in Haywood County as of September 2026. 3 of them (18%) are chain locations. The listings count insurance agencies. Official counts show 12 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in Haywood County, TN spend on vehicle insurance?
About $17.8M a year, or $2,478 per household. That is 27% above the U.S. average (an index of 127, where 100 is the U.S. average). Spread across the 17 insurance agencies on map listings, it comes to $1M per agency. It is estimated from the incomes of the 7,167 households in Haywood County and national spending patterns by income.
How does Haywood County, TN compare with the U.S. for insurance agencies?
Haywood County has 23.7 insurance agencies per 10,000 households, 52% above the U.S. rate of 15.6. Spending per agency is $1M, 17% below the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Haywood County would have about 14, against 17 on map listings. There is one business with payroll in the industry for every 597 households, against one for every 966 across the U.S.
How fast is Haywood County, TN growing?
Population estimates put Haywood County at 17,042 people in 2025, down 4.4% since 2020, against +3.1% for the U.S. It has 7,167 households. The median household income in Haywood County is $50,472 a year, 37% below the U.S. median of $80,734. That rose 33.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Haywood County scores 24 for insurance agencies (low), #1,972 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Haywood County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Haywood County
Screening a site or an acquisition in Haywood County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Haywood County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.