Fitness and classes · Metro area · Virginia
Gyms in the Virginia Beach-Chesapeake-Norfolk, VA-NC metro area
Competitor counts, household spending and official business counts for gyms in the Virginia Beach-Chesapeake-Norfolk, VA-NC metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #278 of 387 scored metro areas
#6 of 9 scored metro areas based in Virginia
- Listings
- 506
- 155 chain locations (31%)
- Official establishments
- 234
- All fitness and recreational sports centers · +17.0% since 2019
- Household spending a year
- $572.3M
- On memberships, classes and admissions · $809 a household
- Spending per listing
- $1.1M
- 13% below the U.S.
- Listings per 10k households
- 7.2
- 5% below the U.S.
- Population, 2025
- 1,797,213
- +0.9% since 2020
See the gyms around any address in the Virginia Beach-Chesapeake-Norfolk metro area
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Virginia Beach-Chesapeake-Norfolk metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Virginia Beach-Chesapeake-Norfolk metro area spend about $572.3M a year on memberships, classes and admissions, or $809 per household, 18% below the U.S. average. Spread across 506 gyms, that is $1.1M per gym, 13% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
There are 506 gyms on map listings in the Virginia Beach-Chesapeake-Norfolk metro area as of September 2026. 155 of them (31%) are chain locations, against 28% across the U.S. Per 10,000 households, that is 7.2, 5% below the U.S. rate of 7.6.
The official count of businesses with payroll classed as fitness and recreational sports centers in the Virginia Beach-Chesapeake-Norfolk metro area was 234 in 2023, up 17.0% from 2019. That is one for every 3,023 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 32 SBA-backed loans worth $19.1M have gone to businesses classed as fitness and recreational sports centers in the Virginia Beach-Chesapeake-Norfolk metro area.
Population estimates put the population change in the Virginia Beach-Chesapeake-Norfolk metro area from 2020 to 2025 at +0.9%, slower than the U.S. (+3.1%). For gyms, the Virginia Beach-Chesapeake-Norfolk metro area has a Groundwork market score of 40 (lower middle): #278 of 387 scored metro areas and #6 of 9 scored metro areas based in Virginia.
How the Virginia Beach-Chesapeake-Norfolk metro area compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Virginia Beach-Chesapeake-Norfolk metro area | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.2 | 6.9 | 7.6 |
| Spending per listing | $1.1M | $1.4M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 3,023 | 2,759 | 3,109 |
| Official establishment growth, 2019–2023 | +17.0% | +9.6% | +5.8% |
| Population growth, 2020–2025 | +0.9% | +2.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $809 | $960 | $983 |
| Median household income | $82,330 | $93,170 | $80,734 |
| Groundwork market score | 40 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 234All fitness and recreational sports centers · +17.0% over the period
- Employees, 2023
- 3,744
- Annual payroll, 2023
- $62.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 506155 chain locations
- Listings at the U.S. rate for this spending
- 440The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 32
- Amount
- $19.1M
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Virginia Beach-Chesapeake-Norfolk metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in the Virginia Beach-Chesapeake-Norfolk metro area
- Population, 2025 estimate
- 1,797,213+0.9% since 2020
- Households
- 707,408
- Median age
- 39.1
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.8
- Land area
- 3,202 sq. mi.
- People per square mile
- 558
- Median household income
- $82,330
- Average household income
- $108,120
- Median home value
- $340,900
- Jobs located here
- 729,464
- Daytime population
- 1,773,219Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Virginia Beach-Chesapeake-Norfolk metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of the Virginia Beach-Chesapeake-Norfolk metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Virginia
Every Virginia market ranked →The highest-scoring metro areas in Virginia for gyms, numbered among those based in Virginia (a market based in another state is listed without a number), with the Virginia Beach-Chesapeake-Norfolk metro area marked.
Top metro areas in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 66 | 1,732 | 7.3 | $1.7M | +3.3% | #59 of 387 |
| 1Richmond, VA | 60 | 334 | 6.3 | $1.4M | +5.5% | #102 of 387 |
| 2Staunton-Stuarts Draft, VA | 52 | 26 | 5.0 | $1.3M | +3.2% | #169 of 387 |
| 3Winchester, VA-WV | 52 | 42 | 7.6 | $1.1M | +6.5% | #174 of 387 |
| 4Harrisonburg, VA | 48 | 30 | 6.0 | $1.2M | +3.5% | #212 of 387 |
| Kingsport-Bristol, TN-VA | 46 | 68 | 5.2 | $1.1M | +2.3% | #235 of 387 |
| 5Charlottesville, VA | 43 | 76 | 8.4 | $1.1M | +3.1% | #261 of 387 |
| 6Virginia Beach-Chesapeake-Norfolk, VA-NC | 40 | 506 | 7.2 | $1.1M | +0.9% | #278 of 387 |
| 7Lynchburg, VA | 32 | 68 | 6.6 | $985K | +2.9% | #341 of 387 |
| 8Roanoke, VA | 29 | 86 | 6.5 | $1M | +0.4% | #350 of 387 |
Other business types in the Virginia Beach-Chesapeake-Norfolk metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in the Virginia Beach-Chesapeake-Norfolk, VA-NC metro area?
As of September 2026, map listings count 506 gyms in the Virginia Beach-Chesapeake-Norfolk metro area. 155 of them (31%) are chain locations. The listings count gyms and fitness centers. Official counts show 234 businesses with payroll classed as fitness and recreational sports centers in 2023, up 17.0% from 2019. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in the Virginia Beach-Chesapeake-Norfolk, VA-NC metro area spend on memberships, classes and admissions?
About $572.3M a year, or $809 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 506 gyms on map listings, it comes to $1.1M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 707,408 households in the Virginia Beach-Chesapeake-Norfolk metro area and national spending patterns by income.
How does the Virginia Beach-Chesapeake-Norfolk, VA-NC metro area compare with the U.S. for gyms?
The Virginia Beach-Chesapeake-Norfolk metro area has 7.2 gyms per 10,000 households, 5% below the U.S. rate of 7.6. Spending per gym is $1.1M, 13% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, the Virginia Beach-Chesapeake-Norfolk metro area would have about 440, against 506 on map listings. There is one business with payroll in the industry for every 3,023 households, against one for every 3,109 across the U.S. The official count rose 17.0% from 2019 to 2023, against +5.8% for the U.S.
How fast is the Virginia Beach-Chesapeake-Norfolk, VA-NC metro area growing?
Population estimates put the Virginia Beach-Chesapeake-Norfolk metro area at 1,797,213 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 707,408 households. Median household income in the Virginia Beach-Chesapeake-Norfolk metro area is $82,330, 2% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Virginia Beach-Chesapeake-Norfolk metro area scores 40 for gyms (lower middle), #278 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Virginia Beach-Chesapeake-Norfolk metro area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in the Virginia Beach-Chesapeake-Norfolk metro area
Screening a site or an acquisition in the Virginia Beach-Chesapeake-Norfolk metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Virginia Beach-Chesapeake-Norfolk metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.