Beauty and personal care · Metro area · Wisconsin
Salons, barbers and spas in the Wausau, WI metro area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Wausau, WI metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #118 of 387 scored metro areas
#5 of 13 scored metro areas based in Wisconsin
- Listings
- 225
- 32 chain locations (14%)
- Official establishments
- 63
- +10.5% since 2019
- Household spending a year
- $57.7M
- On personal care products and services · $997 a household
- Spending per listing
- $256K
- 21% above the U.S.
- Listings per 10k households
- 38.9
- 18% below the U.S.
- Population, 2025
- 139,432
- +1.0% since 2020
See the salons, barbers and spas around any address in the Wausau metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Wausau metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 225 salons, barbers and spas in the Wausau metro area. Of those, 32 are chain locations, or 14%, against 15% across the U.S. Per 10,000 households, that is 38.9, 18% below the U.S. rate of 47.2.
Household spending on personal care products and services in the Wausau metro area comes to about $57.7M a year: $997 per household, in line with the U.S. average. That is about $256K of household spending for each business on map listings, 21% above the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in the Wausau metro area was 63 in 2023, up 10.5% from 2019. That is one for every 919 households, against one for every 804 across the U.S. Official counts list 342 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $198K has gone to businesses classed as personal care services in the Wausau metro area.
Between 2020 and 2025, the population of the Wausau metro area grew 1.0%, slower than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in the Wausau metro area is 57 (upper middle), #118 of 387 scored metro areas and #5 of 13 scored metro areas based in Wisconsin.
How the Wausau metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wausau metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 38.9 | 43.7 | 47.2 |
| Spending per listing | $256K | $230K | $213K |
| Households per official establishment | 919 | 924 | 804 |
| Official establishment growth, 2019–2023 | +10.5% | +3.0% | +14.1% |
| Population growth, 2020–2025 | +1.0% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $997 | $1,007 | $1,005 |
| Median household income | $77,884 | $77,485 | $80,734 |
| Groundwork market score | 57 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 63+10.5% over the period
- Employees, 2023
- 271
- Annual payroll, 2023
- $7.6M
- One-person businesses, 2023
- 342Businesses with no payroll
- Map listings, September 2026
- 22532 chain locations
- Listings at the U.S. rate for this spending
- 271The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $198K
SBA-backed loans to businesses classed as personal care services in the Wausau metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Wausau metro area
- Population, 2025 estimate
- 139,432+1.0% since 2020
- Households
- 57,866
- Median age
- 42.0
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 1,545 sq. mi.
- People per square mile
- 90
- Median household income
- $77,884
- Average household income
- $97,899
- Median home value
- $219,600
- Jobs located here
- 72,449
- Daytime population
- 141,458Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Wausau metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Wausau metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for salons, barbers and spas, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Wausau metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Duluth, MN-WI | 68 | 345 | 28.7 | $335K | +0.2% | #32 of 387 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 66 | 5,543 | 37.5 | $308K | +2.6% | #44 of 387 |
| 1Oshkosh-Neenah, WI | 59 | 303 | 41.7 | $235K | +1.4% | #94 of 387 |
| 2Madison, WI | 59 | 1,424 | 47.2 | $231K | +4.1% | #97 of 387 |
| 3Fond du Lac, WI | 58 | 162 | 37.5 | $260K | +0.5% | #107 of 387 |
| 4Racine-Mount Pleasant, WI | 58 | 317 | 39.4 | $255K | +0.4% | #108 of 387 |
| 5Wausau, WI | 57 | 225 | 38.9 | $256K | +1.0% | #118 of 387 |
| 6Sheboygan, WI | 56 | 187 | 37.6 | $260K | 0.0% | #127 of 387 |
| 7La Crosse-Onalaska, WI-MN | 56 | 280 | 38.9 | $252K | +0.4% | #129 of 387 |
| 8Green Bay, WI | 56 | 570 | 41.9 | $241K | +2.5% | #132 of 387 |
Other business types in the Wausau metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas57
- Hair salons46
- Barbershops70
- Nail salons52
- Spas and skin care70
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Wausau, WI metro area?
There are 225 salons, barbers and spas on map listings in the Wausau metro area as of September 2026. 32 of them (14%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 63 businesses with payroll classed as personal care services in 2023, up 10.5% from 2019. Official counts also show 342 one-person businesses without payroll.
How much do households in the Wausau, WI metro area spend on personal care products and services?
About $57.7M a year, or $997 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 225 salons, barbers and spas on map listings, it comes to $256K per business. It is estimated from the incomes of the 57,866 households in the Wausau metro area and national spending patterns by income.
How does the Wausau, WI metro area compare with the U.S. for salons, barbers and spas?
The Wausau metro area has 38.9 salons, barbers and spas per 10,000 households, 18% below the U.S. rate of 47.2. Spending per business is $256K, 21% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Wausau metro area would have about 271, against 225 on map listings. There is one business with payroll in the industry for every 919 households, against one for every 804 across the U.S. The official count rose 10.5% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Wausau, WI metro area growing?
Population estimates put the Wausau metro area at 139,432 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 57,866 households. Median household income in the Wausau metro area is $77,884, 4% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Wausau metro area scores 57 for salons, barbers and spas (upper middle), #118 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Wausau metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Wausau metro area
Screening a site or an acquisition in the Wausau metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Wausau metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.