Pets · Metro area · South Dakota
Pet businesses in the Rapid City, SD metro area
Competitor counts, household spending and official business counts for pet businesses in the Rapid City, SD metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #293 of 387 scored metro areas
#2 of 2 scored metro areas based in South Dakota
- Listings
- 79
- 8 chain locations (10%)
- Official establishments
- 43
- +13.9% since 2019
- Household spending a year
- $52.6M
- On pets · $838 a household
- Spending per listing
- $666K
- 24% below the U.S.
- Listings per 10k households
- 12.6
- 21% above the U.S.
- Population, 2025
- 156,934
- +6.2% since 2020
See the pet businesses around any address in the Rapid City metro area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rapid City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Rapid City metro area scores 37 (lower middle) on the Groundwork market score for pet businesses, ranking #293 of 387 scored metro areas and #2 of 2 scored metro areas based in South Dakota. That puts it in the bottom quarter of metro areas.
As of September 2026, map listings count 79 pet businesses in the Rapid City metro area. 8 of them (10%) are chain locations, against 17% across the U.S. Per 10,000 households, that is 12.6, 21% above the U.S. rate of 10.4.
At $838 per household (8% below the U.S. average), households in the Rapid City metro area spend about $52.6M a year on pets. That works out to $666K per business, 24% below the U.S. figure of $878K.
Official counts show 43 businesses with payroll classed as pet care, veterinarians and pet stores in the Rapid City metro area in 2023, up 13.9% from 2019. That is one for every 1,460 households, against one for every 1,852 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $1.6M have gone to businesses classed as pet care, veterinarians and pet stores in the Rapid City metro area. Population estimates show the Rapid City metro area grew 6.2% from 2020 to 2025, faster than the U.S. (+3.1%).
How the Rapid City metro area compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rapid City metro area | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.6 | 12.8 | 10.4 |
| Spending per listing | $666K | $651K | $878K |
| Households per official establishment | 1,460 | 1,406 | 1,852 |
| Official establishment growth, 2019–2023 | +13.9% | +19.3% | +11.4% |
| Population growth, 2020–2025 | +6.2% | +5.3% | +3.1% |
| Spending per household on pets | $838 | $835 | $909 |
| Median household income | $75,255 | $75,081 | $80,734 |
| Groundwork market score | 37 | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 43+13.9% over the period
- Employees, 2023
- 380
- Annual payroll, 2023
- $14.8M
- One-person businesses, 2023
- 96Businesses with no payroll
- Map listings, September 2026
- 798 chain locations
- Listings at the U.S. rate for this spending
- 60The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $1.6M
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Rapid City metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rapid City metro area
- Population, 2025 estimate
- 156,934+6.2% since 2020
- Households
- 62,789
- Median age
- 41.8
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 7,805 sq. mi.
- People per square mile
- 20
- Median household income
- $75,255
- Average household income
- $99,099
- Median home value
- $307,700
- Jobs located here
- 69,449
- Daytime population
- 153,009Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rapid City metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Rapid City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across South Dakota
Every South Dakota market ranked →The highest-scoring metro areas in South Dakota for pet businesses, numbered among those based in South Dakota (a market based in another state is listed without a number), with the Rapid City metro area marked.
Top metro areas in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sioux Falls, SD-MN | 70 | 120 | 9.8 | $909K | +9.5% | #53 of 387 |
| Sioux City, IA-NE-SD | 62 | 42 | 7.6 | $1.1M | +1.0% | #98 of 387 |
| 2Rapid City, SD | 37 | 79 | 12.6 | $666K | +6.2% | #293 of 387 |
Other business types in the Rapid City metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses37
- Veterinarians45
- Pet grooming and boarding37
- Pet stores48
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Rapid City, SD metro area?
The Rapid City metro area has 79 pet businesses on map listings as of September 2026. 8 of them (10%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 43 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 13.9% from 2019. Official counts also show 96 one-person businesses without payroll.
How much do households in the Rapid City, SD metro area spend on pets?
About $52.6M a year, or $838 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 79 pet businesses on map listings, it comes to $666K per business. It is estimated from the incomes of the 62,789 households in the Rapid City metro area and national spending patterns by income.
How does the Rapid City, SD metro area compare with the U.S. for pet businesses?
The Rapid City metro area has 12.6 pet businesses per 10,000 households, 21% above the U.S. rate of 10.4. Spending per business is $666K, 24% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Rapid City metro area would have about 60, against 79 on map listings. There is one business with payroll in the industry for every 1,460 households, against one for every 1,852 across the U.S. The official count rose 13.9% from 2019 to 2023, against +11.4% for the U.S.
How fast is the Rapid City, SD metro area growing?
Population estimates put the Rapid City metro area at 156,934 people in 2025, up 6.2% since 2020, faster than the U.S. (+3.1%). It has 62,789 households. The median household income in the Rapid City metro area is $75,255 a year, 7% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rapid City metro area scores 37 for pet businesses (lower middle), #293 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rapid City metro area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Rapid City metro area
Screening a site or an acquisition in the Rapid City metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rapid City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.