Clothing and laundry · Metro area · Indiana
Clothing and shoe stores in the South Bend-Mishawaka, IN-MI metro area
How the South Bend-Mishawaka, IN-MI metro area compares with other metro areas and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #228 of 387 scored metro areas
#7 of 12 scored metro areas based in Indiana
- Listings
- 184
- 92 chain locations (50%)
- Official establishments
- 95
- −16.1% since 2019
- Household spending a year
- $243.5M
- On clothing, shoes and related services · $1,895 a household
- Spending per listing
- $1.3M
- 4% above the U.S.
- Listings per 10k households
- 14.3
- 12% below the U.S.
- Population, 2025
- 324,538
- +0.1% since 2020
See the clothing and shoe stores around any address in the South Bend-Mishawaka metro area
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the South Bend-Mishawaka metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 184 clothing and shoe stores in the South Bend-Mishawaka metro area. 92 of them (50%) are chain locations, against 44% across the U.S. Per 10,000 households, that is 14.3, 12% below the U.S. rate of 16.2.
At $1,895 per household (8% below the U.S. average), households in the South Bend-Mishawaka metro area spend about $243.5M a year on clothing, shoes and related services. That is about $1.3M of household spending for each store on map listings, 4% above the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.
In 2023, official counts showed 95 businesses with payroll in the South Bend-Mishawaka metro area classed as clothing and shoe stores, down 16.1% from 2019. That is one for every 1,352 households, against one for every 1,273 across the U.S. Another 152 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $54K has gone to businesses classed as clothing and shoe stores in the South Bend-Mishawaka metro area.
Between 2020 and 2025, the population of the South Bend-Mishawaka metro area grew 0.1%, slower than the U.S. (+3.1%). The South Bend-Mishawaka metro area scores 46 (lower middle) on the Groundwork market score for clothing and shoe stores, ranking #228 of 387 scored metro areas and #7 of 12 scored metro areas based in Indiana.
How the South Bend-Mishawaka metro area compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | South Bend-Mishawaka metro area | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.3 | 13.0 | 16.2 |
| Spending per listing | $1.3M | $1.5M | $1.3M |
| Households per official establishment | 1,352 | 1,649 | 1,273 |
| Official establishment growth, 2019–2023 | −16.1% | −14.3% | −12.2% |
| Population growth, 2020–2025 | +0.1% | +2.7% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,895 | $1,935 | $2,055 |
| Median household income | $67,217 | $71,957 | $80,734 |
| Groundwork market score | 46 | 63 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 95−16.1% over the period
- Employees, 2023
- 1,358
- Annual payroll, 2023
- $23M
- One-person businesses, 2023
- 152Businesses with no payroll
- Map listings, September 2026
- 18492 chain locations
- Listings at the U.S. rate for this spending
- 192The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $54K
SBA-backed loans to businesses classed as clothing and shoe stores in the South Bend-Mishawaka metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the South Bend-Mishawaka metro area
- Population, 2025 estimate
- 324,538+0.1% since 2020
- Households
- 128,459
- Median age
- 39.1
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.7
- Land area
- 948 sq. mi.
- People per square mile
- 342
- Median household income
- $67,217+26.1% vs. 2015–2019, before inflation
- Average household income
- $92,813
- Median home value
- $196,600
- Jobs located here
- 135,103
- Daytime population
- 316,990Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the South Bend-Mishawaka metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of the South Bend-Mishawaka metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across Indiana
Every Indiana market ranked →The highest-scoring metro areas in Indiana for clothing and shoe stores, numbered among those based in Indiana (a market based in another state is listed without a number), with the South Bend-Mishawaka metro area marked.
Top metro areas in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Indianapolis-Carmel-Greenwood, IN | 73 | 1,159 | 13.8 | $1.5M | +5.4% | #47 of 387 |
| 2Elkhart-Goshen, IN | 68 | 77 | 10.6 | $1.8M | +0.9% | #70 of 387 |
| 3Bloomington, IN | 66 | 81 | 11.9 | $1.6M | +2.0% | #84 of 387 |
| Cincinnati, OH-KY-IN | 65 | 1,301 | 14.3 | $1.4M | +2.7% | #94 of 387 |
| 4Lafayette-West Lafayette, IN | 56 | 119 | 13.1 | $1.4M | +2.1% | #166 of 387 |
| 5Fort Wayne, IN | 56 | 266 | 14.6 | $1.3M | +3.9% | #168 of 387 |
| Chicago-Naperville-Elgin, IL-IN | 52 | 6,084 | 16.7 | $1.3M | 0.0% | #193 of 387 |
| Louisville/Jefferson County, KY-IN | 52 | 849 | 15.2 | $1.3M | +2.9% | #196 of 387 |
| 6Evansville, IN | 47 | 166 | 14.6 | $1.3M | +1.6% | #221 of 387 |
| 7South Bend-Mishawaka, IN-MI | 46 | 184 | 14.3 | $1.3M | +0.1% | #228 of 387 |
Other business types in the South Bend-Mishawaka metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry45
- Clothing and shoe stores46
- Laundromats28
- Dry cleaners58
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in the South Bend-Mishawaka, IN-MI metro area?
The South Bend-Mishawaka metro area has 184 clothing and shoe stores on map listings as of September 2026. 92 of them (50%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 95 businesses with payroll classed as clothing and shoe stores in 2023, down 16.1% from 2019. Official counts list 152 one-person businesses without payroll.
How much do households in the South Bend-Mishawaka, IN-MI metro area spend on clothing, shoes and related services?
About $243.5M a year, or $1,895 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 184 clothing and shoe stores on map listings, it comes to $1.3M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 128,459 households in the South Bend-Mishawaka metro area and national spending patterns by income.
How does the South Bend-Mishawaka, IN-MI metro area compare with the U.S. for clothing and shoe stores?
The South Bend-Mishawaka metro area has 14.3 clothing and shoe stores per 10,000 households, 12% below the U.S. rate of 16.2. Spending per store is $1.3M, 4% above the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, the South Bend-Mishawaka metro area would have about 192, against 184 on map listings. There is one business with payroll in the industry for every 1,352 households, against one for every 1,273 across the U.S. The official count fell 16.1% from 2019 to 2023, against −12.2% for the U.S.
How fast is the South Bend-Mishawaka, IN-MI metro area growing?
Population estimates put the South Bend-Mishawaka metro area at 324,538 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 128,459 households. The median household income in the South Bend-Mishawaka metro area is $67,217 a year, 17% below the U.S. median of $80,734. That rose 26.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The South Bend-Mishawaka metro area scores 46 for clothing and shoe stores (lower middle), #228 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the South Bend-Mishawaka metro area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in the South Bend-Mishawaka metro area
Screening a site or an acquisition in the South Bend-Mishawaka metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the South Bend-Mishawaka metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.