Food and drink · County · Illinois
Bakeries and dessert shops in Marshall County, IL
The bakeries and dessert shops in Marshall County, IL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 25 out of 100: Lower middle
Ranked #1,735 of 1,889 scored counties
#63 of 67 scored counties in Illinois
- Listings
- 6
- 1 chain location (17%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $18.5M
- On food away from home · $3,623 a household
- Spending per listing
- $3.1M
- 26% below the U.S.
- Listings per 10k households
- 11.8
- 20% above the U.S.
- Population, 2025
- 11,473
- −2.0% since 2020
See the bakeries and dessert shops around any address in Marshall County
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for bakeries and dessert shops in Marshall County is 25 (lower middle), #1,735 of 1,889 scored counties and #63 of 67 scored counties in Illinois. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 6 bakeries and dessert shops in Marshall County. One of them (17%) is a chain location, against 35% across the U.S. That comes to 11.8 for every 10,000 households, 20% above the U.S. rate of 9.8.
Households in Marshall County spend about $18.5M a year on food away from home, or $3,623 per household, 11% below the U.S. average. That works out to $3.1M per shop, 26% below the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.
There is no official count of businesses with payroll classed as snack bars and retail bakeries in Marshall County: counts under 3 aren’t published. Population estimates show Marshall County declined 2.0% from 2020 to 2025, against +3.1% for the U.S.
How Marshall County compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshall County | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.8 | 9.9 | 9.8 |
| Spending per listing | $3.1M | $4.3M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | n/a | 1,620 | 1,369 |
| Official establishment growth, 2019–2023 | n/a | +23.1% | +24.6% |
| Population growth, 2020–2025 | −2.0% | −0.6% | +3.1% |
| Spending per household on food away from home | $3,623 | $4,215 | $4,070 |
| Median household income | $71,585 | $83,390 | $80,734 |
| Groundwork market score | 25 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/aAll snack bars and retail bakeries
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 0All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 61 chain location
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack bars and retail bakeries in Marshall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in Marshall County
- Population, 2025 estimate
- 11,473−2.0% since 2020
- Households
- 5,094
- Median age
- 45.3
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.0
- Land area
- 387 sq. mi.
- People per square mile
- 30
- Median household income
- $71,585+22.4% vs. 2015–2019, before inflation
- Average household income
- $85,623
- Median home value
- $142,800
- Jobs located here
- 2,729
- Daytime population
- 8,879Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marshall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across Illinois
Every Illinois market ranked →The highest-scoring counties in Illinois for bakeries and dessert shops, numbered among those based in Illinois, with Marshall County marked.
Top counties in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ogle County, IL | 76 | 12 | 5.8 | $6.8M | −0.7% | #142 of 1,889 |
| 2Clinton County, IL | 70 | 7 | 4.8 | $8.6M | +0.6% | #254 of 1,889 |
| 3McLean County, IL | 70 | 39 | 5.6 | $7.3M | +0.1% | #256 of 1,889 |
| 4Livingston County, IL | 70 | 8 | 5.5 | $6.9M | −2.1% | #258 of 1,889 |
| 5Grundy County, IL | 70 | 18 | 8.7 | $5M | +2.9% | #272 of 1,889 |
| 6Kendall County, IL | 69 | 42 | 9.3 | $5.2M | +9.9% | #299 of 1,889 |
| 7St. Clair County, IL | 68 | 64 | 6.3 | $6.1M | −2.5% | #311 of 1,889 |
| 8Lee County, IL | 67 | 7 | 5.2 | $7.1M | −3.4% | #326 of 1,889 |
| 9Monroe County, IL | 67 | 12 | 8.7 | $5.3M | −0.3% | #338 of 1,889 |
| 10Jefferson County, IL | 66 | 6 | 4.0 | $8.5M | −2.3% | #354 of 1,889 |
| 63Marshall County, IL | 25 | 6 | 11.8 | $3.1M | −2.0% | #1,735 of 1,889 |
Other business types in Marshall County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes26
- Sit-down restaurants22
- Fast food and sandwich shops
- Pizza32
- Coffee shops and cafes
- Bakeries and dessert shops25
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in Marshall County, IL?
Marshall County has 6 bakeries and dessert shops on map listings as of September 2026. One of them (17%) is a chain location. The listings count bakeries, ice cream, donut and dessert shops, candy stores. No official count is published for snack bars and retail bakeries in Marshall County: counts under 3 are left out.
How much do households in Marshall County, IL spend on food away from home?
About $18.5M a year, or $3,623 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 6 bakeries and dessert shops on map listings, it comes to $3.1M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 5,094 households in Marshall County and national spending patterns by income.
How does Marshall County, IL compare with the U.S. for bakeries and dessert shops?
Marshall County has 11.8 bakeries and dessert shops per 10,000 households, 20% above the U.S. rate of 9.8. Spending per shop is $3.1M, 26% below the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, Marshall County would have about 5, against 6 on map listings.
How fast is Marshall County, IL growing?
Population estimates put Marshall County at 11,473 people in 2025, down 2.0% since 2020, against +3.1% for the U.S. It has 5,094 households. Median household income in Marshall County is $71,585, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marshall County scores 25 for bakeries and dessert shops (lower middle), #1,735 of 1,889 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marshall County. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in Marshall County
Screening a site or an acquisition in Marshall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.