Groundwork

Food and drink · Small-town market · North Carolina

Restaurants and cafes in the Henderson, NC area

How the Henderson, NC area compares with other small-town markets and the U.S. for restaurants and cafes: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 46 out of 100: Lower middle

Ranked #306 of 538 scored small-town markets
#15 of 23 scored small-town markets based in North Carolina

Listings
136
64 chain locations (47%)
Official establishments
63
+6.8% since 2019
Household spending a year
$50M
On food away from home · $3,093 a household
Spending per listing
$367K
In line with the U.S.
Listings per 10k households
84.2
23% below the U.S.
Population, 2025
42,638
+0.2% since 2020

See the restaurants and cafes around any address in the Henderson area

The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Henderson area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 136 restaurants and cafes in the Henderson area. Of those, 64 are chain locations, or 47%, against 34% across the U.S. That comes to 84.2 for every 10,000 households, 23% below the U.S. rate of 109.8.

Households in the Henderson area spend about $50M a year on food away from home, or $3,093 per household, 24% below the U.S. average. That works out to $367K per restaurant, in line with the U.S. figure of $371K.

Official counts show 63 businesses with payroll classed as restaurants and other eating places in the Henderson area in 2023, up 6.8% from 2019. That is one for every 256 households, against one for every 209 across the U.S. Official counts list 13 one-person businesses without payroll.

Population estimates show the Henderson area grew 0.2% from 2020 to 2025, slower than the U.S. (+3.1%). The Henderson area scores 46 (lower middle) on the Groundwork market score for restaurants and cafes, ranking #306 of 538 scored small-town markets and #15 of 23 scored small-town markets based in North Carolina.

How the Henderson area compares

The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Restaurants and cafes in Henderson, NC area compared with North Carolina and the U.S.
MeasureHenderson areaNorth CarolinaU.S.
Listings per 10k households84.297.5109.8
Spending per listing$367K$387K$371K
Households per official establishment256221209
Official establishment growth, 2019–2023+6.8%+8.5%+6.0%
Population growth, 2020–2025+0.2%+7.2%+3.1%
Spending per household on food away from home$3,093$3,776$4,070
Median household income$50,465$72,388$80,734
Groundwork market score4658

Official counts and lending

Businesses

Official establishments, 2019 to 2023
63+6.8% over the period
Employees, 2023
1,331
Annual payroll, 2023
$22.5M
One-person businesses, 2023
13Businesses with no payroll
Map listings, September 2026
13664 chain locations
Listings at the U.S. rate for this spending
135The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as restaurants and other eating places in the Henderson area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Henderson area

Population, 2025 estimate
42,638+0.2% since 2020
Households
16,147
Median age
40.2
Homes lived in by their owners
60%
Vehicles per household
2.0
Land area
252 sq. mi.
People per square mile
168
Median household income
$50,465+24.5% vs. 2015–2019, before inflation
Average household income
$68,426
Median home value
$161,500
Jobs located here
14,655
Daytime population
37,464Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Henderson area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.

Or open the report at the center of the Henderson area. Signed out, you see a blurred preview; on an account, each report is one action.

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Restaurants and cafes across North Carolina

Every North Carolina market ranked →

The highest-scoring small-town markets in North Carolina for restaurants and cafes, numbered among those based in North Carolina, with the Henderson area marked.

Top small-town markets in North Carolina

Small-town markets in North Carolina ranked for restaurants and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Anderson Creek, NC9031362.8$572K+12.3%#4 of 538
2Shelby-Kings Mountain, NC6330979.5$412K+3.4%#140 of 538
3New Bern, NC6346087.7$388K+3.6%#142 of 538
4North Wilkesboro, NC6219170.5$427K+0.6%#147 of 538
5Sanford, NC5623091.5$373K+10.8%#202 of 538
6Laurinburg, NC558366.0$448K−0.3%#208 of 538
7Marion, NC5515382.1$390K+1.5%#211 of 538
8Albemarle, NC5523693.5$361K+9.8%#216 of 538
9Forest City, NC5523287.1$355K+2.1%#217 of 538
10Wilson, NC5427783.8$385K+1.7%#220 of 538
15Henderson, NC4613684.2$367K+0.2%#306 of 538

Other business types in the Henderson area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many restaurants and cafes are in the Henderson, NC area?

There are 136 restaurants and cafes on map listings in the Henderson area as of September 2026. 64 of them (47%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 63 businesses with payroll classed as restaurants and other eating places in 2023, up 6.8% from 2019. Official counts also show 13 one-person businesses without payroll.

How much do households in the Henderson, NC area spend on food away from home?

About $50M a year, or $3,093 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 136 restaurants and cafes on map listings, it comes to $367K per restaurant. It is estimated from the incomes of the 16,147 households in the Henderson area and national spending patterns by income.

How does the Henderson, NC area compare with the U.S. for restaurants and cafes?

The Henderson area has 84.2 restaurants and cafes per 10,000 households, 23% below the U.S. rate of 109.8. Spending per restaurant is $367K, in line with the U.S. figure of $371K. At the national ratio of restaurants and cafes to household spending, the Henderson area would have about 135, against 136 on map listings. There is one business with payroll in the industry for every 256 households, against one for every 209 across the U.S. The official count rose 6.8% from 2019 to 2023, against +6.0% for the U.S.

How fast is the Henderson, NC area growing?

Population estimates put the Henderson area at 42,638 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 16,147 households. The median household income in the Henderson area is $50,465 a year, 37% below the U.S. median of $80,734. That rose 24.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Henderson area scores 46 for restaurants and cafes (lower middle), #306 of 538 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Henderson area. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for restaurants and cafes · All 56 business types in the Henderson area

Screening a site or an acquisition in the Henderson area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Henderson area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.