Real estate · Small-town market · North Carolina
Property management companies in the Henderson, NC area
How the Henderson, NC area compares with other small-town markets and the U.S. for property management companies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 26 out of 100: Lower middle
Ranked #165 of 180 scored small-town markets
#11 of 12 scored small-town markets based in North Carolina
- Listings
- 6
- 0 chain locations (0%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $211.6M
- On rent and homeowner costs · $13,106 a household
- Housing spending per listing (U.S. = 100)
- 63
- 37% below the U.S.
- Listings per 10k households
- 3.7
- 23% above the U.S.
- Population, 2025
- 42,638
- +0.2% since 2020
See the property management companies around any address in the Henderson area
The site report maps the property management companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Henderson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for property management companies in the Henderson area is 26 (lower middle), #165 of 180 scored small-town markets and #11 of 12 scored small-town markets based in North Carolina. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 6 property management companies in the Henderson area. None of them are chain locations, against 4% across the U.S. That comes to 3.7 for every 10,000 households, 23% above the U.S. rate of 3.0.
Household spending on rent and homeowner costs in the Henderson area comes to about $211.6M a year: $13,106 per household, 21% below the U.S. average. Housing spending per company is 37% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money property management companies take in.
The official count of businesses with payroll classed as residential and commercial property managers in the Henderson area was 11 in 2023. That is one for every 1,468 households, against one for every 1,638 across the U.S. Between 2020 and 2025, the population of the Henderson area grew 0.2%, slower than the U.S. (+3.1%).
How the Henderson area compares
The same measures for North Carolina and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Henderson area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.7 | 2.9 | 3.0 |
| Housing spending per listing (U.S. = 100) | 63 | 93 | 100 |
| Households per official establishment | 1,468 | 1,756 | 1,638 |
| Official establishment growth, 2019–2023 | n/a | +5.9% | +11.4% |
| Population growth, 2020–2025 | +0.2% | +7.2% | +3.1% |
| Spending per household on rent and homeowner costs | $13,106 | $15,139 | $16,661 |
| Median household income | $50,465 | $72,388 | $80,734 |
| Groundwork market score | 26 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11
- Employees, 2023
- 30
- Annual payroll, 2023
- $1.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 60 chain locations
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as residential and commercial property managers in the Henderson area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Henderson area
- Population, 2025 estimate
- 42,638+0.2% since 2020
- Households
- 16,147
- Median age
- 40.2
- Homes lived in by their owners
- 60%
- Vehicles per household
- 2.0
- Land area
- 252 sq. mi.
- People per square mile
- 168
- Median household income
- $50,465+24.5% vs. 2015–2019, before inflation
- Average household income
- $68,426
- Median home value
- $161,500
- Jobs located here
- 14,655
- Daytime population
- 37,464Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Henderson area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the property management companies on map listings by name and distance.
Or open the report at the center of the Henderson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardProperty management across North Carolina
Every North Carolina market ranked →The highest-scoring small-town markets in North Carolina for property management companies, numbered among those based in North Carolina, with the Henderson area marked.
Top small-town markets in North Carolina
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Anderson Creek, NC | 75 | 6 | 1.2 | 218 | +12.3% | #8 of 180 |
| 2Shelby-Kings Mountain, NC | 60 | 7 | 1.8 | 136 | +3.4% | #48 of 180 |
| 3Kinston, NC | 59 | 5 | 2.1 | 107 | +1.4% | #55 of 180 |
| 4Wilson, NC | 57 | 6 | 1.8 | 135 | +1.7% | #62 of 180 |
| 5Sanford, NC | 53 | 9 | 3.6 | 71 | +10.8% | #84 of 180 |
| 6Forest City, NC | 52 | 6 | 2.3 | 105 | +2.1% | #86 of 180 |
| 7New Bern, NC | 46 | 20 | 3.8 | 66 | +3.6% | #106 of 180 |
| 8Morehead City, NC | 45 | 12 | 3.8 | 72 | +4.1% | #110 of 180 |
| 9Kill Devil Hills, NC | 32 | 11 | 6.5 | 45 | +3.3% | #152 of 180 |
| 10Roanoke Rapids, NC | 27 | 9 | 3.2 | 72 | −4.3% | #163 of 180 |
| 11Henderson, NC | 26 | 6 | 3.7 | 63 | +0.2% | #165 of 180 |
Other business types in the Henderson area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate36
- Real estate agents and brokers44
- Property management26
- Mortgage brokers and lenders
- Home inspectors
Funeral services
Questions
How many property management companies are in the Henderson, NC area?
There are 6 property management companies on map listings in the Henderson area as of September 2026. None of them are chain locations. The listings count property management companies. Official counts show 11 businesses with payroll classed as residential and commercial property managers in 2023.
How much do households in the Henderson, NC area spend on rent and homeowner costs?
About $211.6M a year, or $13,106 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). For the 6 property management companies on map listings, housing spending per company is 37% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money property management companies take in. It is estimated from the incomes of the 16,147 households in the Henderson area and national spending patterns by income.
How does the Henderson, NC area compare with the U.S. for property management companies?
The Henderson area has 3.7 property management companies per 10,000 households, 23% above the U.S. rate of 3.0. The index of housing spending per company is 63, where 100 is the U.S. At the national ratio of property management companies to household spending, the Henderson area would have about 4, against 6 on map listings. There is one business with payroll in the industry for every 1,468 households, against one for every 1,638 across the U.S.
How fast is the Henderson, NC area growing?
Population estimates put the Henderson area at 42,638 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 16,147 households. The median household income in the Henderson area is $50,465 a year, 37% below the U.S. median of $80,734. That rose 24.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Henderson area scores 26 for property management companies (lower middle), #165 of 180 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Henderson area. It maps the property management companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for property management companies · All 56 business types in the Henderson area
Screening a site or an acquisition in the Henderson area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Henderson area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.