Beauty and personal care · Small-town market · North Carolina
Nail salons in the Henderson, NC area
The nail salons in the Henderson, NC area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 15 out of 100: Low
Ranked #369 of 387 scored small-town markets
#22 of 23 scored small-town markets based in North Carolina
- Listings
- 15
- 6 chain locations (40%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $12M
- On personal care products and services · $745 a household
- Spending per listing
- $802K
- 52% below the U.S.
- Listings per 10k households
- 9.3
- 55% above the U.S.
- Population, 2025
- 42,638
- +0.2% since 2020
See the nail salons around any address in the Henderson area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Henderson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for nail salons in the Henderson area is 15 (low), #369 of 387 scored small-town markets and #22 of 23 scored small-town markets based in North Carolina. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 15 nail salons in the Henderson area. Chain locations make up 40% of them, against 27% across the U.S. That is 9.3 per 10,000 households, 55% above the U.S. rate of 6.0.
Household spending on personal care products and services in the Henderson area comes to about $12M a year: $745 per household, 26% below the U.S. average. That works out to $802K per salon, 52% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as nail salons in the Henderson area: counts under 3 aren’t published. Between 2020 and 2025, the population of the Henderson area grew 0.2%, slower than the U.S. (+3.1%).
How the Henderson area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Henderson area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.3 | 6.4 | 6.0 |
| Spending per listing | $802K | $1.4M | $1.7M |
| Households per official establishment | n/a | 7,513 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +55.7% | +23.2% |
| Population growth, 2020–2025 | +0.2% | +7.2% | +3.1% |
| Spending per household on personal care products and services | $745 | $897 | $1,005 |
| Median household income | $50,465 | $72,388 | $80,734 |
| Groundwork market score | 15 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 35Businesses with no payroll
- Map listings, September 2026
- 156 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Henderson area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Henderson area
- Population, 2025 estimate
- 42,638+0.2% since 2020
- Households
- 16,147
- Median age
- 40.2
- Homes lived in by their owners
- 60%
- Vehicles per household
- 2.0
- Land area
- 252 sq. mi.
- People per square mile
- 168
- Median household income
- $50,465+24.5% vs. 2015–2019, before inflation
- Average household income
- $68,426
- Median home value
- $161,500
- Jobs located here
- 14,655
- Daytime population
- 37,464Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Henderson area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Henderson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across North Carolina
Every North Carolina market ranked →The highest-scoring small-town markets in North Carolina for nail salons, numbered among those based in North Carolina, with the Henderson area marked.
Top small-town markets in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1North Wilkesboro, NC | 59 | 5 | 1.8 | $4M | +0.6% | #131 of 387 |
| 2Marion, NC | 59 | 5 | 2.7 | $2.9M | +1.5% | #132 of 387 |
| 3Brevard, NC | 57 | 6 | 4.1 | $2.1M | +2.9% | #149 of 387 |
| 4Waynesville, NC | 55 | 9 | 3.3 | $2.5M | +1.9% | #161 of 387 |
| 5Kill Devil Hills, NC | 55 | 12 | 7.1 | $1.4M | +3.3% | #171 of 387 |
| 6Anderson Creek, NC | 53 | 28 | 5.6 | $1.5M | +12.3% | #187 of 387 |
| 7Washington, NC | 52 | 7 | 3.6 | $2.2M | 0.0% | #191 of 387 |
| 8Boone, NC | 47 | 8 | 3.8 | $2.1M | +0.6% | #222 of 387 |
| 9New Bern, NC | 46 | 37 | 7.1 | $1.2M | +3.6% | #227 of 387 |
| 10Sanford, NC | 45 | 15 | 6.0 | $1.4M | +10.8% | #236 of 387 |
| 22Henderson, NC | 15 | 15 | 9.3 | $802K | +0.2% | #369 of 387 |
Other business types in the Henderson area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas41
- Hair salons46
- Barbershops23
- Nail salons15
- Spas and skin care45
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Henderson, NC area?
There are 15 nail salons on map listings in the Henderson area as of September 2026. 6 of them (40%) are chain locations. The listings count nail salons. No official count is published for nail salons in the Henderson area: counts under 3 are left out. Official counts also show 35 one-person businesses without payroll.
How much do households in the Henderson, NC area spend on personal care products and services?
About $12M a year, or $745 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 15 nail salons on map listings, it comes to $802K per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 16,147 households in the Henderson area and national spending patterns by income.
How does the Henderson, NC area compare with the U.S. for nail salons?
The Henderson area has 9.3 nail salons per 10,000 households, 55% above the U.S. rate of 6.0. Spending per salon is $802K, 52% below the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, the Henderson area would have about 7, against 15 on map listings.
How fast is the Henderson, NC area growing?
Population estimates put the Henderson area at 42,638 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 16,147 households. The median household income in the Henderson area is $50,465 a year, 37% below the U.S. median of $80,734. That rose 24.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Henderson area scores 15 for nail salons (low), #369 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Henderson area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Henderson area
Screening a site or an acquisition in the Henderson area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Henderson area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.