Groundwork

Food and drink · Small-town market · North Carolina

Fast food and sandwich shops in the Henderson, NC area

How the Henderson, NC area compares with other small-town markets and the U.S. for fast food and sandwich shops: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 28 out of 100: Lower middle

Ranked #462 of 537 scored small-town markets
#22 of 23 scored small-town markets based in North Carolina

Listings
24
20 chain locations (83%)
Official establishments
32
All limited-service restaurants · 0.0% since 2019
Household spending a year
$50M
On food away from home · $3,093 a household
Spending per listing
$2.1M
32% below the U.S.
Listings per 10k households
14.9
12% above the U.S.
Population, 2025
42,638
+0.2% since 2020

See the fast food and sandwich shops around any address in the Henderson area

The site report maps the fast food and sandwich shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Henderson area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for fast food and sandwich shops in the Henderson area is 28 (lower middle), #462 of 537 scored small-town markets and #22 of 23 scored small-town markets based in North Carolina. That puts it in the bottom quarter of small-town markets.

Map listings as of September 2026 show 24 fast food and sandwich shops in the Henderson area. Of those, 20 are chain locations, or 83%, against 79% across the U.S. That is 14.9 per 10,000 households, 12% above the U.S. rate of 13.3.

Households in the Henderson area spend about $50M a year on food away from home, or $3,093 per household, 24% below the U.S. average. That works out to $2.1M per shop, 32% below the U.S. figure of $3.1M. That spending covers all food away from home, which fast food and sandwich shops share with other businesses in the trade.

In 2023, official counts showed 32 businesses with payroll in the Henderson area classed as limited-service restaurants, unchanged from 2019. That is one for every 505 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only fast food and sandwich shops: pizza places are counted too. Population estimates put the population change in the Henderson area from 2020 to 2025 at +0.2%, slower than the U.S. (+3.1%).

How the Henderson area compares

The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the fast food and sandwich shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Fast food and sandwich shops in Henderson, NC area compared with North Carolina and the U.S.
MeasureHenderson areaNorth CarolinaU.S.
Listings per 10k households14.913.413.3
Spending per listing$2.1M$2.8M$3.1M
Households per official establishment (all limited-service restaurants)505504478
Official establishment growth, 2019–20230.0%+4.7%+6.1%
Population growth, 2020–2025+0.2%+7.2%+3.1%
Spending per household on food away from home$3,093$3,776$4,070
Median household income$50,465$72,388$80,734
Groundwork market score2847

Official counts and lending

Businesses

Official establishments, 2019 to 2023
32All limited-service restaurants · 0.0% over the period
Employees, 2023
798
Annual payroll, 2023
$13.5M
One-person businesses, 2023
4All limited-service restaurants with no payroll
Map listings, September 2026
2420 chain locations
Listings at the U.S. rate for this spending
16The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as limited-service restaurants in the Henderson area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only fast food and sandwich shops.

Population and households in the Henderson area

Population, 2025 estimate
42,638+0.2% since 2020
Households
16,147
Median age
40.2
Homes lived in by their owners
60%
Vehicles per household
2.0
Land area
252 sq. mi.
People per square mile
168
Median household income
$50,465+24.5% vs. 2015–2019, before inflation
Average household income
$68,426
Median home value
$161,500
Jobs located here
14,655
Daytime population
37,464Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Henderson area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the fast food and sandwich shops on map listings by name and distance.

Or open the report at the center of the Henderson area. Signed out, you see a blurred preview; on an account, each report is one action.

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Fast food and sandwich shops across North Carolina

Every North Carolina market ranked →

The highest-scoring small-town markets in North Carolina for fast food and sandwich shops, numbered among those based in North Carolina, with the Henderson area marked.

Top small-town markets in North Carolina

Small-town markets in North Carolina ranked for fast food and sandwich shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Anderson Creek, NC765010.0$3.6M+12.3%#50 of 537
2Brevard, NC631711.7$3M+2.9%#150 of 537
3Forest City, NC572910.9$2.8M+2.1%#214 of 537
4Washington, NC55199.8$3.4M0.0%#226 of 537
5New Bern, NC527013.3$2.6M+3.6%#259 of 537
6Albemarle, NC523513.9$2.4M+9.8%#263 of 537
7North Wilkesboro, NC513011.1$2.7M+0.6%#273 of 537
8Morehead City, NC505517.2$2.2M+4.1%#279 of 537
9Shelby-Kings Mountain, NC465313.6$2.4M+3.4%#313 of 537
10Waynesville, NC453914.4$2.4M+1.9%#321 of 537
22Henderson, NC282414.9$2.1M+0.2%#462 of 537

Other business types in the Henderson area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many fast food and sandwich shops are in the Henderson, NC area?

There are 24 fast food and sandwich shops on map listings in the Henderson area as of September 2026. 20 of them (83%) are chain locations. The listings count fast food, sandwich shops, delis and bagel shops. Official counts show 32 businesses with payroll classed as limited-service restaurants in 2023, unchanged from 2019. That count covers all limited-service restaurants (pizza places included), not only fast food and sandwich shops. Another 4 one-person businesses have no payroll, by official counts.

How much do households in the Henderson, NC area spend on food away from home?

About $50M a year, or $3,093 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 24 fast food and sandwich shops on map listings, it comes to $2.1M per shop. The spending figure covers all food away from home, not only fast food and sandwich shops. It is estimated from the incomes of the 16,147 households in the Henderson area and national spending patterns by income.

How does the Henderson, NC area compare with the U.S. for fast food and sandwich shops?

The Henderson area has 14.9 fast food and sandwich shops per 10,000 households, 12% above the U.S. rate of 13.3. Spending per shop is $2.1M, 32% below the U.S. figure of $3.1M. At the national ratio of fast food and sandwich shops to household spending, the Henderson area would have about 16, against 24 on map listings. There is one business with payroll in the industry for every 505 households, against one for every 478 across the U.S. The official count held level from 2019 to 2023, against +6.1% for the U.S.

How fast is the Henderson, NC area growing?

Population estimates put the Henderson area at 42,638 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 16,147 households. The median household income in the Henderson area is $50,465 a year, 37% below the U.S. median of $80,734. That rose 24.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Henderson area scores 28 for fast food and sandwich shops (lower middle), #462 of 537 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Henderson area. It maps the fast food and sandwich shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for fast food and sandwich shops · All 56 business types in the Henderson area

Screening a site or an acquisition in the Henderson area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Henderson area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.