Real estate · Small-town market · Minnesota
Real estate agents and brokers in the Brainerd, MN area
Competitor counts, household spending and official business counts for real estate agents and brokers in the Brainerd, MN area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 31 out of 100: Lower middle
Ranked #499 of 533 scored small-town markets
#17 of 18 scored small-town markets based in Minnesota
- Listings
- 162
- 18 chain locations (11%)
- Official establishments
- 86
- +17.8% since 2019
- Household spending a year
- $582.3M
- On rent and homeowner costs · $13,774 a household
- Housing spending per listing (U.S. = 100)
- 66
- 34% below the U.S.
- Listings per 10k households
- 38.3
- 25% above the U.S.
- Population, 2025
- 100,562
- +4.3% since 2020
See the real estate agents and brokers around any address in the Brainerd area
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Brainerd area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For real estate agents and brokers, the Brainerd area has a Groundwork market score of 31 (lower middle): #499 of 533 scored small-town markets and #17 of 18 scored small-town markets based in Minnesota. That puts it in the bottom quarter of small-town markets.
At $13,774 per household (17% below the U.S. average), households in the Brainerd area spend about $582.3M a year on rent and homeowner costs. Housing spending per office is 34% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.
The Brainerd area has 162 real estate agents and brokers on map listings as of September 2026. Of those, 18 are chain locations, or 11%, against 4% across the U.S. That comes to 38.3 for every 10,000 households, 25% above the U.S. rate of 30.6.
Official counts show 86 businesses with payroll classed as offices of real estate agents and brokers in the Brainerd area in 2023, up 17.8% from 2019. That is one for every 492 households, against one for every 788 across the U.S. Population estimates show the Brainerd area grew 4.3% from 2020 to 2025, faster than the U.S. (+3.1%).
How the Brainerd area compares
The same measures for Minnesota and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Brainerd area | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 38.3 | 29.0 | 30.6 |
| Housing spending per listing (U.S. = 100) | 66 | 96 | 100 |
| Households per official establishment | 492 | 711 | 788 |
| Official establishment growth, 2019–2023 | +17.8% | +11.1% | +20.1% |
| Population growth, 2020–2025 | +4.3% | +2.1% | +3.1% |
| Spending per household on rent and homeowner costs | $13,774 | $15,162 | $16,661 |
| Median household income | $71,384 | $89,062 | $80,734 |
| Groundwork market score | 31 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 86+17.8% over the period
- Employees, 2023
- 141
- Annual payroll, 2023
- $7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 16218 chain locations
- Listings at the U.S. rate for this spending
- 107The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in the Brainerd area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Brainerd area
- Population, 2025 estimate
- 100,562+4.3% since 2020
- Households
- 42,276
- Median age
- 46.9
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.0
- Land area
- 3,020 sq. mi.
- People per square mile
- 33
- Median household income
- $71,384+29.4% vs. 2015–2019, before inflation
- Average household income
- $93,780
- Median home value
- $301,000
- Jobs located here
- 39,612
- Daytime population
- 95,720Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Brainerd area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of the Brainerd area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Minnesota
Every Minnesota market ranked →The highest-scoring small-town markets in Minnesota for real estate agents and brokers, numbered among those based in Minnesota (a market based in another state is listed without a number), with the Brainerd area marked.
Top small-town markets in Minnesota
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Wahpeton, ND-MN | 70 | 7 | 7.4 | 346 | 0.0% | #49 of 533 |
| 1Austin, MN | 60 | 25 | 15.9 | 159 | +2.3% | #137 of 533 |
| 2Worthington, MN | 59 | 10 | 13.0 | 191 | +0.6% | #143 of 533 |
| 3New Ulm, MN | 53 | 13 | 11.8 | 209 | −1.5% | #214 of 533 |
| 4Albert Lea, MN | 53 | 18 | 14.0 | 177 | −1.5% | #215 of 533 |
| 5Winona, MN | 53 | 37 | 18.3 | 137 | +1.8% | #226 of 533 |
| 6Red Wing, MN | 52 | 30 | 15.2 | 173 | +1.3% | #230 of 533 |
| 7Owatonna, MN | 47 | 31 | 20.5 | 128 | +0.2% | #306 of 533 |
| 8Faribault-Northfield, MN | 41 | 59 | 25.1 | 106 | +4.2% | #374 of 533 |
| 9Marshall, MN | 40 | 25 | 24.7 | 103 | +1.0% | #389 of 533 |
| 17Brainerd, MN | 31 | 162 | 38.3 | 66 | +4.3% | #499 of 533 |
Other business types in the Brainerd area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate32
- Real estate agents and brokers31
- Property management45
- Mortgage brokers and lenders
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in the Brainerd, MN area?
Map listings as of September 2026 show 162 real estate agents and brokers in the Brainerd area. 18 of them (11%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 86 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 17.8% from 2019.
How much do households in the Brainerd, MN area spend on rent and homeowner costs?
About $582.3M a year, or $13,774 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). For the 162 real estate agents and brokers on map listings, housing spending per office is 34% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 42,276 households in the Brainerd area and national spending patterns by income.
How does the Brainerd, MN area compare with the U.S. for real estate agents and brokers?
The Brainerd area has 38.3 real estate agents and brokers per 10,000 households, 25% above the U.S. rate of 30.6. The index of housing spending per office is 66, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, the Brainerd area would have about 107, against 162 on map listings. There is one business with payroll in the industry for every 492 households, against one for every 788 across the U.S. The official count rose 17.8% from 2019 to 2023, against +20.1% for the U.S.
How fast is the Brainerd, MN area growing?
Population estimates put the Brainerd area at 100,562 people in 2025, up 4.3% since 2020, faster than the U.S. (+3.1%). It has 42,276 households. Median household income in the Brainerd area is $71,384, 12% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Brainerd area scores 31 for real estate agents and brokers (lower middle), #499 of 533 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Brainerd area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in the Brainerd area
Screening a site or an acquisition in the Brainerd area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Brainerd area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.