Food and drink · Small-town market · Iowa
Fast food and sandwich shops in the Muscatine, IA area
Competitor counts, household spending and official business counts for fast food and sandwich shops in the Muscatine, IA area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #290 of 537 scored small-town markets
#13 of 15 scored small-town markets based in Iowa
- Listings
- 20
- 19 chain locations (95%)
- Official establishments
- 38
- All limited-service restaurants · 0.0% since 2019
- Household spending a year
- $63.5M
- On food away from home · $3,663 a household
- Spending per listing
- $3.2M
- 4% above the U.S.
- Listings per 10k households
- 11.5
- 14% below the U.S.
- Population, 2025
- 41,853
- −3.0% since 2020
See the fast food and sandwich shops around any address in the Muscatine area
The site report maps the fast food and sandwich shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Muscatine area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 20 fast food and sandwich shops in the Muscatine area. 19 of them (95%) are chain locations, against 79% across the U.S. Per 10,000 households, that is 11.5, 14% below the U.S. rate of 13.3.
Households in the Muscatine area spend about $63.5M a year on food away from home, or $3,663 per household, 10% below the U.S. average. That works out to $3.2M per shop, 4% above the U.S. figure of $3.1M. That spending covers all food away from home, which fast food and sandwich shops share with other businesses in the trade.
In 2023, official counts showed 38 businesses with payroll in the Muscatine area classed as limited-service restaurants, unchanged from 2019. That is one for every 456 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only fast food and sandwich shops: pizza places are counted too. Official counts also show 8 one-person businesses without payroll.
Population estimates put the population change in the Muscatine area from 2020 to 2025 at −3.0%, against +3.1% for the U.S. For fast food and sandwich shops, the Muscatine area has a Groundwork market score of 48 (lower middle): #290 of 537 scored small-town markets and #13 of 15 scored small-town markets based in Iowa.
How the Muscatine area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the fast food and sandwich shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Muscatine area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.5 | 12.2 | 13.3 |
| Spending per listing | $3.2M | $3.2M | $3.1M |
| Households per official establishment (all limited-service restaurants) | 456 | 628 | 478 |
| Official establishment growth, 2019–2023 | 0.0% | −0.9% | +6.1% |
| Population growth, 2020–2025 | −3.0% | +1.5% | +3.1% |
| Spending per household on food away from home | $3,663 | $3,880 | $4,070 |
| Median household income | $69,396 | $75,059 | $80,734 |
| Groundwork market score | 48 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 38All limited-service restaurants · 0.0% over the period
- Employees, 2023
- 673
- Annual payroll, 2023
- $10.9M
- One-person businesses, 2023
- 8All limited-service restaurants with no payroll
- Map listings, September 2026
- 2019 chain locations
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as limited-service restaurants in the Muscatine area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only fast food and sandwich shops.
Population and households in the Muscatine area
- Population, 2025 estimate
- 41,853−3.0% since 2020
- Households
- 17,345
- Median age
- 39.9
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 437 sq. mi.
- People per square mile
- 97
- Median household income
- $69,396+18.7% vs. 2015–2019, before inflation
- Average household income
- $86,373
- Median home value
- $182,100
- Jobs located here
- 21,008
- Daytime population
- 43,232Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Muscatine area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the fast food and sandwich shops on map listings by name and distance.
Or open the report at the center of the Muscatine area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFast food and sandwich shops across Iowa
Every Iowa market ranked →The highest-scoring small-town markets in Iowa for fast food and sandwich shops, numbered among those based in Iowa, with the Muscatine area marked.
Top small-town markets in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Le Mars, IA | 79 | 9 | 8.7 | $4.6M | 0.0% | #29 of 537 |
| 2Marshalltown, IA | 75 | 15 | 9.7 | $3.8M | −0.5% | #52 of 537 |
| 3Storm Lake, IA | 75 | 8 | 10.6 | $3.6M | −1.7% | #53 of 537 |
| 4Fort Dodge, IA | 66 | 18 | 11.7 | $3M | −0.4% | #123 of 537 |
| 5Oskaloosa, IA | 65 | 10 | 11.4 | $3.2M | −1.2% | #132 of 537 |
| 6Carroll, IA | 63 | 9 | 10.2 | $3.7M | −2.0% | #148 of 537 |
| 7Pella, IA | 63 | 18 | 13.5 | $2.9M | +2.3% | #153 of 537 |
| 8Clinton, IA | 59 | 24 | 12.3 | $3M | −0.9% | #188 of 537 |
| 9Mason City, IA | 57 | 29 | 12.8 | $2.9M | −1.5% | #213 of 537 |
| 10Fort Madison, IA | 56 | 18 | 12.6 | $2.7M | −3.6% | #222 of 537 |
| 13Muscatine, IA | 48 | 20 | 11.5 | $3.2M | −3.0% | #290 of 537 |
Other business types in the Muscatine area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes43
- Sit-down restaurants38
- Fast food and sandwich shops48
- Pizza24
- Coffee shops and cafes56
- Bakeries and dessert shops66
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many fast food and sandwich shops are in the Muscatine, IA area?
The Muscatine area has 20 fast food and sandwich shops on map listings as of September 2026. 19 of them (95%) are chain locations. The listings count fast food, sandwich shops, delis and bagel shops. Official counts show 38 businesses with payroll classed as limited-service restaurants in 2023, unchanged from 2019. That count covers all limited-service restaurants (pizza places included), not only fast food and sandwich shops. Another 8 one-person businesses have no payroll, by official counts.
How much do households in the Muscatine, IA area spend on food away from home?
About $63.5M a year, or $3,663 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 20 fast food and sandwich shops on map listings, it comes to $3.2M per shop. The spending figure covers all food away from home, not only fast food and sandwich shops. It is estimated from the incomes of the 17,345 households in the Muscatine area and national spending patterns by income.
How does the Muscatine, IA area compare with the U.S. for fast food and sandwich shops?
The Muscatine area has 11.5 fast food and sandwich shops per 10,000 households, 14% below the U.S. rate of 13.3. Spending per shop is $3.2M, 4% above the U.S. figure of $3.1M. At the national ratio of fast food and sandwich shops to household spending, the Muscatine area would have about 21, against 20 on map listings. There is one business with payroll in the industry for every 456 households, against one for every 478 across the U.S. The official count held level from 2019 to 2023, against +6.1% for the U.S.
How fast is the Muscatine, IA area growing?
Population estimates put the Muscatine area at 41,853 people in 2025, down 3.0% since 2020, against +3.1% for the U.S. It has 17,345 households. The median household income in the Muscatine area is $69,396 a year, 14% below the U.S. median of $80,734. That rose 18.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Muscatine area scores 48 for fast food and sandwich shops (lower middle), #290 of 537 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Muscatine area. It maps the fast food and sandwich shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for fast food and sandwich shops · All 56 business types in the Muscatine area
Screening a site or an acquisition in the Muscatine area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Muscatine area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.