Groundwork

Food and drink · County · Iowa

Restaurants and cafes in Madison County, IA

The restaurants and cafes in Madison County, IA, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 81 out of 100: High

Ranked #127 of 2,405 scored counties
#3 of 72 scored counties in Iowa

Listings
57
13 chain locations (23%)
Official establishments
19
Businesses with payroll, 2023
Household spending a year
$27.9M
On food away from home · $4,170 a household
Spending per listing
$490K
32% above the U.S.
Listings per 10k households
85.1
22% below the U.S.
Population, 2025
17,270
+3.8% since 2020

See the restaurants and cafes around any address in Madison County

The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For restaurants and cafes, Madison County has a Groundwork market score of 81 (high): #127 of 2,405 scored counties and #3 of 72 scored counties in Iowa. That puts it in the top 10% of counties for restaurants and cafes.

Households in Madison County spend about $27.9M a year on food away from home, or $4,170 per household, 2% above the U.S. average. That works out to $490K per restaurant, 32% above the U.S. figure of $371K.

Madison County has 57 restaurants and cafes on map listings as of September 2026. Of those, 13 are chain locations, or 23%, against 34% across the U.S. Per 10,000 households, that is 85.1, 22% below the U.S. rate of 109.8.

The official count of businesses with payroll classed as restaurants and other eating places in Madison County was 19 in 2023. That is one for every 352 households, against one for every 209 across the U.S. Population estimates show Madison County grew 3.8% from 2020 to 2025, faster than the U.S. (+3.1%).

How Madison County compares

The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Restaurants and cafes in Madison County, IA compared with Iowa and the U.S.
MeasureMadison CountyIowaU.S.
Listings per 10k households85.1103.1109.8
Spending per listing$490K$377K$371K
Households per official establishment352245209
Official establishment growth, 2019–2023n/a+3.4%+6.0%
Population growth, 2020–2025+3.8%+1.5%+3.1%
Spending per household on food away from home$4,170$3,880$4,070
Median household income$90,855$75,059$80,734
Groundwork market score8157

Official counts and lending

Businesses

Official establishments, 2019 to 2023
16 → 19
Employees, 2023
230
Annual payroll, 2023
$3.8M
One-person businesses, 2023
4Businesses with no payroll
Map listings, September 2026
5713 chain locations
Listings at the U.S. rate for this spending
75The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as restaurants and other eating places in Madison County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Madison County

Population, 2025 estimate
17,270+3.8% since 2020
Households
6,696
Median age
41.0
Homes lived in by their owners
80%
Vehicles per household
2.2
Land area
561 sq. mi.
People per square mile
30
Median household income
$90,855+37.0% vs. 2015–2019, before inflation
Average household income
$106,293
Median home value
$245,100
Jobs located here
3,880
Daytime population
12,777Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Madison County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.

Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Restaurants and cafes across Iowa

Every Iowa market ranked →

The highest-scoring counties in Iowa for restaurants and cafes, numbered among those based in Iowa, with Madison County marked.

Top counties in Iowa

Counties in Iowa ranked for restaurants and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Warren County, IA8716881.2$535K+9.0%#46 of 2,405
2Benton County, IA845755.9$734K+1.8%#66 of 2,405
3Madison County, IA815785.1$490K+3.8%#127 of 2,405
4Dallas County, IA8040194.4$504K+17.8%#142 of 2,405
5Mills County, IA784787.1$489K+2.6%#181 of 2,405
6Boone County, IA768375.9$528K+0.4%#220 of 2,405
7Butler County, IA743458.0$648K−2.0%#255 of 2,405
8Buchanan County, IA736173.9$510K+1.3%#308 of 2,405
9Grundy County, IA734282.1$493K+0.2%#315 of 2,405
10Hancock County, IA702451.4$693K−2.2%#389 of 2,405

Other business types in Madison County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many restaurants and cafes are in Madison County, IA?

Map listings as of September 2026 show 57 restaurants and cafes in Madison County. 13 of them (23%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 19 businesses with payroll classed as restaurants and other eating places in 2023. Another 4 one-person businesses have no payroll, by official counts.

How much do households in Madison County, IA spend on food away from home?

About $27.9M a year, or $4,170 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 57 restaurants and cafes on map listings, it comes to $490K per restaurant. It is estimated from the incomes of the 6,696 households in Madison County and national spending patterns by income.

How does Madison County, IA compare with the U.S. for restaurants and cafes?

Madison County has 85.1 restaurants and cafes per 10,000 households, 22% below the U.S. rate of 109.8. Spending per restaurant is $490K, 32% above the U.S. figure of $371K. At the U.S. ratio of restaurants and cafes to household spending, Madison County would have about 75, against 57 on map listings. There is one business with payroll in the industry for every 352 households, against one for every 209 across the U.S.

How fast is Madison County, IA growing?

Population estimates put Madison County at 17,270 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 6,696 households. Median household income in Madison County is $90,855, 13% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.0%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Madison County scores 81 for restaurants and cafes (high), #127 of 2,405 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Madison County. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for restaurants and cafes · All 56 business types in Madison County

Screening a site or an acquisition in Madison County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.