Real estate · County · Iowa
Real estate agents and brokers in Madison County, IA
Competitor counts, household spending and official business counts for real estate agents and brokers in Madison County, IA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #733 of 2,176 scored counties
#15 of 66 scored counties in Iowa
- Listings
- 9
- 0 chain locations (0%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $98.8M
- On rent and homeowner costs · $14,762 a household
- Housing spending per listing (U.S. = 100)
- 201
- Twice the U.S.
- Listings per 10k households
- 13.4
- 56% below the U.S.
- Population, 2025
- 17,270
- +3.8% since 2020
See the real estate agents and brokers around any address in Madison County
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Madison County spend about $98.8M a year on rent and homeowner costs, or $14,762 per household, 11% below the U.S. average. Housing spending per office is twice the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.
Madison County has 9 real estate agents and brokers on map listings as of September 2026. None of them are chain locations, against 4% across the U.S. That is 13.4 per 10,000 households, 56% below the U.S. rate of 30.6.
In 2023, official counts showed 10 businesses with payroll in Madison County classed as offices of real estate agents and brokers. That is one for every 670 households, against one for every 788 across the U.S.
Between 2020 and 2025, the population of Madison County grew 3.8%, faster than the U.S. (+3.1%). The Groundwork market score for real estate agents and brokers in Madison County is 56 (upper middle), #733 of 2,176 scored counties and #15 of 66 scored counties in Iowa.
How Madison County compares
The same measures for Iowa and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Madison County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.4 | 20.3 | 30.6 |
| Housing spending per listing (U.S. = 100) | 201 | 127 | 100 |
| Households per official establishment | 670 | 1,101 | 788 |
| Official establishment growth, 2019–2023 | n/a | +20.8% | +20.1% |
| Population growth, 2020–2025 | +3.8% | +1.5% | +3.1% |
| Spending per household on rent and homeowner costs | $14,762 | $14,016 | $16,661 |
| Median household income | $90,855 | $75,059 | $80,734 |
| Groundwork market score | 56 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 10
- Employees, 2023
- 15
- Annual payroll, 2023
- $672K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 90 chain locations
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in Madison County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Madison County
- Population, 2025 estimate
- 17,270+3.8% since 2020
- Households
- 6,696
- Median age
- 41.0
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.2
- Land area
- 561 sq. mi.
- People per square mile
- 30
- Median household income
- $90,855+37.0% vs. 2015–2019, before inflation
- Average household income
- $106,293
- Median home value
- $245,100
- Jobs located here
- 3,880
- Daytime population
- 12,777Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Madison County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for real estate agents and brokers, numbered among those based in Iowa, with Madison County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Benton County, IA | 75 | 8 | 7.8 | 339 | +1.8% | #80 of 2,176 |
| 2Warren County, IA | 67 | 22 | 10.6 | 260 | +9.0% | #296 of 2,176 |
| 3Buchanan County, IA | 63 | 9 | 10.9 | 231 | +1.3% | #415 of 2,176 |
| 4Cedar County, IA | 62 | 6 | 7.9 | 328 | −0.7% | #451 of 2,176 |
| 5Jasper County, IA | 62 | 21 | 14.0 | 180 | +0.9% | #476 of 2,176 |
| 6Jackson County, IA | 61 | 5 | 6.1 | 414 | −0.8% | #500 of 2,176 |
| 7Hamilton County, IA | 61 | 5 | 7.8 | 325 | −0.5% | #501 of 2,176 |
| 8Lee County, IA | 59 | 12 | 8.4 | 282 | −3.6% | #578 of 2,176 |
| 9Wapello County, IA | 59 | 14 | 10.0 | 238 | −0.3% | #586 of 2,176 |
| 10Shelby County, IA | 58 | 6 | 12.3 | 211 | −0.2% | #640 of 2,176 |
| 15Madison County, IA | 56 | 9 | 13.4 | 201 | +3.8% | #733 of 2,176 |
Other business types in Madison County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate63
- Real estate agents and brokers56
- Property management
- Mortgage brokers and lenders
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in Madison County, IA?
Map listings as of September 2026 show 9 real estate agents and brokers in Madison County. None of them are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 10 businesses with payroll classed as offices of real estate agents and brokers in 2023.
How much do households in Madison County, IA spend on rent and homeowner costs?
About $98.8M a year, or $14,762 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). For the 9 real estate agents and brokers on map listings, housing spending per office is twice the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 6,696 households in Madison County and national spending patterns by income.
How does Madison County, IA compare with the U.S. for real estate agents and brokers?
Madison County has 13.4 real estate agents and brokers per 10,000 households, 56% below the U.S. rate of 30.6. The index of housing spending per office is 201, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, Madison County would have about 18, against 9 on map listings. There is one business with payroll in the industry for every 670 households, against one for every 788 across the U.S.
How fast is Madison County, IA growing?
Population estimates put Madison County at 17,270 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 6,696 households. Median household income in Madison County is $90,855, 13% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Madison County scores 56 for real estate agents and brokers (upper middle), #733 of 2,176 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Madison County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in Madison County
Screening a site or an acquisition in Madison County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.