Groundwork

Pets · Metro area · North Carolina

Pet stores in the Wilmington, NC metro area

The pet stores in the Wilmington, NC metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 42 out of 100: Lower middle

Ranked #257 of 382 scored metro areas
#14 of 15 scored metro areas based in North Carolina

Listings
55
26 chain locations (47%)
Official establishments
24
Businesses with payroll, 2023
Household spending a year
$183M
On pets · $918 a household
Spending per listing
$3.3M
26% below the U.S.
Listings per 10k households
2.8
40% above the U.S.
Population, 2025
492,772
+15.9% since 2020

See the pet stores around any address in the Wilmington metro area

The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Wilmington metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 55 pet stores in the Wilmington metro area. 26 of them (47%) are chain locations, against 38% across the U.S. That comes to 2.8 for every 10,000 households, 40% above the U.S. rate of 2.0.

At $918 per household (in line with the U.S. average), households in the Wilmington metro area spend about $183M a year on pets. That works out to $3.3M per store, 26% below the U.S. figure of $4.5M. That spending covers all pets, which pet stores share with other businesses in the trade.

Official counts show 24 businesses with payroll classed as pet and pet supplies stores in the Wilmington metro area in 2023. That is one for every 8,303 households, against one for every 13,024 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as pet and pet supplies stores in the Wilmington metro area.

Population estimates put the population change in the Wilmington metro area from 2020 to 2025 at +15.9%, faster than the U.S. (+3.1%). The Wilmington metro area scores 42 (lower middle) on the Groundwork market score for pet stores, ranking #257 of 382 scored metro areas and #14 of 15 scored metro areas based in North Carolina.

How the Wilmington metro area compares

The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet stores in Wilmington, NC metro area compared with North Carolina and the U.S.
MeasureWilmington metro areaNorth CarolinaU.S.
Listings per 10k households2.82.02.0
Spending per listing$3.3M$4.6M$4.5M
Households per official establishment8,30312,70713,024
Official establishment growth, 2019–2023n/a+9.8%−1.6%
Population growth, 2020–2025+15.9%+7.2%+3.1%
Spending per household on pets$918$899$909
Median household income$76,471$72,388$80,734
Groundwork market score4258

Official counts and lending

Businesses

Official establishments, 2019 to 2023
24
Employees, 2023
321
Annual payroll, 2023
$9.5M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
5526 chain locations
Listings at the U.S. rate for this spending
40The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$150K

SBA-backed loans to businesses classed as pet and pet supplies stores in the Wilmington metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Wilmington metro area

Population, 2025 estimate
492,772+15.9% since 2020
Households
199,271
Median age
45.1
Homes lived in by their owners
72%
Vehicles per household
1.9
Land area
1,913 sq. mi.
People per square mile
237
Median household income
$76,471
Average household income
$104,427
Median home value
$362,400
Jobs located here
180,798
Daytime population
448,307Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Wilmington metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.

Or open the report at the center of the Wilmington metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet stores across North Carolina

Every North Carolina market ranked →

The highest-scoring metro areas in North Carolina for pet stores, numbered among those based in North Carolina (a market based in another state is listed without a number), with the Wilmington metro area marked.

Top metro areas in North Carolina

Metro areas in North Carolina ranked for pet stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Durham-Chapel Hill, NC82401.6$6.2M+7.5%#10 of 382
2Greenville, NC7491.2$6.5M+5.4%#25 of 382
3Raleigh-Cary, NC701252.2$5M+12.6%#55 of 382
4Goldsboro, NC6951.1$7.4M+3.8%#56 of 382
5Greensboro-High Point, NC69511.6$5.2M+4.1%#61 of 382
6Charlotte-Concord-Gastonia, NC-SC662172.0$4.9M+10.1%#78 of 382
Virginia Beach-Chesapeake-Norfolk, VA-NC651151.6$5.9M+0.9%#82 of 382
7Rocky Mount, NC6471.2$6.5M+2.8%#91 of 382
8Burlington, NC63121.7$4.8M+8.5%#101 of 382
9Winston-Salem, NC62511.8$4.6M+5.3%#109 of 382
14Wilmington, NC42552.8$3.3M+15.9%#257 of 382

Other business types in the Wilmington metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet stores are in the Wilmington, NC metro area?

There are 55 pet stores on map listings in the Wilmington metro area as of September 2026. 26 of them (47%) are chain locations. The listings count pet stores. Official counts show 24 businesses with payroll classed as pet and pet supplies stores in 2023.

How much do households in the Wilmington, NC metro area spend on pets?

About $183M a year, or $918 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 55 pet stores on map listings, it comes to $3.3M per store. The spending figure covers all pets, not only pet stores. It is estimated from the incomes of the 199,271 households in the Wilmington metro area and national spending patterns by income.

How does the Wilmington, NC metro area compare with the U.S. for pet stores?

The Wilmington metro area has 2.8 pet stores per 10,000 households, 40% above the U.S. rate of 2.0. Spending per store is $3.3M, 26% below the U.S. figure of $4.5M. At the national ratio of pet stores to household spending, the Wilmington metro area would have about 40, against 55 on map listings. There is one business with payroll in the industry for every 8,303 households, against one for every 13,024 across the U.S.

How fast is the Wilmington, NC metro area growing?

Population estimates put the Wilmington metro area at 492,772 people in 2025, up 15.9% since 2020, faster than the U.S. (+3.1%). It has 199,271 households. Median household income in the Wilmington metro area is $76,471, 5% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Wilmington metro area scores 42 for pet stores (lower middle), #257 of 382 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Wilmington metro area. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet stores · All 56 business types in the Wilmington metro area

Screening a site or an acquisition in the Wilmington metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Wilmington metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.