Pets · Small-town market · Nebraska
Pet businesses in the Hastings, NE area
The pet businesses in the Hastings, NE area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #207 of 527 scored small-town markets
#4 of 9 scored small-town markets based in Nebraska
- Listings
- 18
- 0 chain locations (0%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $13.6M
- On pets · $799 a household
- Spending per listing
- $758K
- 14% below the U.S.
- Listings per 10k households
- 10.6
- 2% above the U.S.
- Population, 2025
- 40,577
- −0.2% since 2020
See the pet businesses around any address in the Hastings area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hastings area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 18 pet businesses in the Hastings area. None of them are chain locations, against 17% across the U.S. Per 10,000 households, that is 10.6, 2% above the U.S. rate of 10.4.
Household spending on pets in the Hastings area comes to about $13.6M a year: $799 per household, 12% below the U.S. average. That is about $758K of household spending for each business on map listings, 14% below the U.S. figure of $878K.
Official counts show 9 businesses with payroll classed as pet care, veterinarians and pet stores in the Hastings area in 2023. That is one for every 1,895 households, against one for every 1,852 across the U.S. Official counts list 23 one-person businesses without payroll.
Population estimates show the Hastings area declined 0.2% from 2020 to 2025, against +3.1% for the U.S. For pet businesses, the Hastings area has a Groundwork market score of 55 (upper middle): #207 of 527 scored small-town markets and #4 of 9 scored small-town markets based in Nebraska.
How the Hastings area compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hastings area | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.6 | 11.8 | 10.4 |
| Spending per listing | $758K | $727K | $878K |
| Households per official establishment | 1,895 | 1,577 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +9.1% | +11.4% |
| Population growth, 2020–2025 | −0.2% | +2.8% | +3.1% |
| Spending per household on pets | $799 | $858 | $909 |
| Median household income | $69,510 | $76,475 | $80,734 |
| Groundwork market score | 55 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9
- Employees, 2023
- 84
- Annual payroll, 2023
- $2.6M
- One-person businesses, 2023
- 23Businesses with no payroll
- Map listings, September 2026
- 180 chain locations
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Hastings area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hastings area
- Population, 2025 estimate
- 40,577−0.2% since 2020
- Households
- 17,059
- Median age
- 40.4
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.2
- Land area
- 1,711 sq. mi.
- People per square mile
- 24
- Median household income
- $69,510
- Average household income
- $91,112
- Median home value
- $175,200
- Jobs located here
- 18,629
- Daytime population
- 39,802Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hastings area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Hastings area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Nebraska
Every Nebraska market ranked →The highest-scoring small-town markets in Nebraska for pet businesses, numbered among those based in Nebraska, with the Hastings area marked.
Top small-town markets in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbus, NE | 64 | 18 | 10.4 | $784K | +3.8% | #104 of 527 |
| 2Norfolk, NE | 59 | 18 | 9.2 | $851K | +1.1% | #151 of 527 |
| 3Fremont, NE | 58 | 19 | 12.5 | $638K | +2.6% | #164 of 527 |
| 4Hastings, NE | 55 | 18 | 10.6 | $758K | −0.2% | #207 of 527 |
| 5Lexington, NE | 53 | 10 | 10.0 | $801K | +1.1% | #232 of 527 |
| 6Kearney, NE | 41 | 38 | 16.7 | $502K | +1.9% | #380 of 527 |
| 7Beatrice, NE | 39 | 15 | 16.1 | $480K | +0.2% | #393 of 527 |
| 8Scottsbluff, NE | 34 | 22 | 14.3 | $522K | −1.2% | #435 of 527 |
| 9North Platte, NE | 18 | 26 | 17.1 | $444K | −3.6% | #515 of 527 |
Other business types in the Hastings area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses55
- Veterinarians52
- Pet grooming and boarding60
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Hastings, NE area?
The Hastings area has 18 pet businesses on map listings as of September 2026. None of them are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 9 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 23 one-person businesses without payroll.
How much do households in the Hastings, NE area spend on pets?
About $13.6M a year, or $799 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 18 pet businesses on map listings, it comes to $758K per business. It is estimated from the incomes of the 17,059 households in the Hastings area and national spending patterns by income.
How does the Hastings, NE area compare with the U.S. for pet businesses?
The Hastings area has 10.6 pet businesses per 10,000 households, 2% above the U.S. rate of 10.4. Spending per business is $758K, 14% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Hastings area would have about 16, against 18 on map listings. There is one business with payroll in the industry for every 1,895 households, against one for every 1,852 across the U.S.
How fast is the Hastings, NE area growing?
Population estimates put the Hastings area at 40,577 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 17,059 households. The median household income in the Hastings area is $69,510 a year, 14% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hastings area scores 55 for pet businesses (upper middle), #207 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hastings area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Hastings area
Screening a site or an acquisition in the Hastings area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hastings area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.