Groundwork

Pets · County · Iowa

Pet businesses in Plymouth County, IA

The pet businesses in Plymouth County, IA, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 51 out of 100: Upper middle

Ranked #1,037 of 2,200 scored counties
#18 of 71 scored counties in Iowa

Listings
11
1 chain location (9%)
Official establishments
7
Businesses with payroll, 2023
Household spending a year
$9M
On pets · $872 a household
Spending per listing
$818K
7% below the U.S.
Listings per 10k households
10.7
3% above the U.S.
Population, 2025
25,697
0.0% since 2020

See the pet businesses around any address in Plymouth County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Plymouth County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on pets in Plymouth County comes to about $9M a year: $872 per household, 4% below the U.S. average. Spread across 11 pet businesses, that is $818K per business, 7% below the U.S. figure of $878K.

There are 11 pet businesses on map listings in Plymouth County as of September 2026. One of them (9%) is a chain location, against 17% across the U.S. That is 10.7 per 10,000 households, 3% above the U.S. rate of 10.4.

In 2023, official counts showed 7 businesses with payroll in Plymouth County classed as pet care, veterinarians and pet stores. That is one for every 1,473 households, against one for every 1,852 across the U.S. Official counts also show 5 one-person businesses without payroll.

Population estimates show Plymouth County held about level from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for pet businesses in Plymouth County is 51 (upper middle), #1,037 of 2,200 scored counties and #18 of 71 scored counties in Iowa.

How Plymouth County compares

The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Plymouth County, IA compared with Iowa and the U.S.
MeasurePlymouth CountyIowaU.S.
Listings per 10k households10.712.910.4
Spending per listing$818K$654K$878K
Households per official establishment1,4731,5421,852
Official establishment growth, 2019–2023n/a+13.4%+11.4%
Population growth, 2020–20250.0%+1.5%+3.1%
Spending per household on pets$872$843$909
Median household income$83,251$75,059$80,734
Groundwork market score5126

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4 → 7
Employees, 2023
48
Annual payroll, 2023
$1.6M
One-person businesses, 2023
5Businesses with no payroll
Map listings, September 2026
111 chain location
Listings at the U.S. rate for this spending
10The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Plymouth County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Plymouth County

Population, 2025 estimate
25,6970.0% since 2020
Households
10,313
Median age
41.9
Homes lived in by their owners
74%
Vehicles per household
2.2
Land area
863 sq. mi.
People per square mile
30
Median household income
$83,251+23.7% vs. 2015–2019, before inflation
Average household income
$101,116
Median home value
$228,900
Jobs located here
12,334
Daytime population
23,763Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Plymouth County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Plymouth County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Iowa

Every Iowa market ranked →

The highest-scoring counties in Iowa for pet businesses, numbered among those based in Iowa, with Plymouth County marked.

Top counties in Iowa

Counties in Iowa ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Dallas County, IA82388.9$1.2M+17.8%#47 of 2,200
2Johnson County, IA73568.8$993K+4.6%#195 of 2,200
3Benton County, IA691211.8$759K+1.8%#332 of 2,200
4Woodbury County, IA66256.1$1.3M+0.7%#415 of 2,200
5Delaware County, IA6268.1$1M+1.3%#572 of 2,200
6Polk County, IA6222310.9$841K+4.8%#577 of 2,200
7Warren County, IA622612.6$755K+9.0%#588 of 2,200
8Buena Vista County, IA6068.0$1M−1.7%#649 of 2,200
9Pottawattamie County, IA604010.6$770K−0.7%#666 of 2,200
10Tama County, IA5857.4$1M−1.5%#714 of 2,200
18Plymouth County, IA511110.7$818K0.0%#1,037 of 2,200

Other business types in Plymouth County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in Plymouth County, IA?

As of September 2026, map listings count 11 pet businesses in Plymouth County. One of them (9%) is a chain location. The listings count vets, groomers, boarding and pet stores. Official counts show 7 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Another 5 one-person businesses have no payroll, by official counts.

How much do households in Plymouth County, IA spend on pets?

About $9M a year, or $872 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 11 pet businesses on map listings, it comes to $818K per business. It is estimated from the incomes of the 10,313 households in Plymouth County and national spending patterns by income.

How does Plymouth County, IA compare with the U.S. for pet businesses?

Plymouth County has 10.7 pet businesses per 10,000 households, 3% above the U.S. rate of 10.4. Spending per business is $818K, 7% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, Plymouth County would have about 10, against 11 on map listings. There is one business with payroll in the industry for every 1,473 households, against one for every 1,852 across the U.S.

How fast is Plymouth County, IA growing?

Population estimates put Plymouth County at 25,697 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 10,313 households. Median household income in Plymouth County is $83,251, 3% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Plymouth County scores 51 for pet businesses (upper middle), #1,037 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Plymouth County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Plymouth County

Screening a site or an acquisition in Plymouth County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Plymouth County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.