County profile · Ohio
Hardin County, OH market data
Population, household spending and competition for 56 business types in Hardin County, each scored against other counties.
- Population, 2025
- 30,072
- −2.1% since 2020
- Households
- 11,724
- Median household income
- $62,484
- +23.7% vs. 2015–2019, before inflation
- Median home value
- $151,200
- Jobs located here
- 7,371
- Highest market score
- 77
- Auto repair shops, #162 of 2,378 scored counties
A site report maps the competitors on map listings around any address in Hardin County by name and distance, and the households and spending within reach. Or open the report at the center of Hardin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 30,072 people live in Hardin County, in 11,724 households. Population estimates show Hardin County declined 2.1% from 2020 to 2025, against +3.1% for the U.S. The median household income in Hardin County is $62,484 a year, 23% below the U.S. median of $80,734. That rose 23.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Hardin County spend the most on vehicle maintenance and repairs (an index of 123, where 100 is the U.S. average) and the least on child care and other personal services (58).
The highest Groundwork market scores in Hardin County are for auto repair shops (77), auto repair and car care businesses (74) and primary care and pediatric clinics (69). Hardin County ranks #162 of 2,378 scored counties for auto repair shops.
For its number of households, Hardin County has the most map listings, relative to the U.S., for gas stations (41% above the U.S. rate) and the fewest for clothing, shoe and laundry businesses (64% below the U.S. rate).
All 56 business types in Hardin County
Highest Groundwork market score first. Each score compares Hardin County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair shops | 77 | #162 of 2,378 | 15 | 12.8 | $921K | 207 | 7 |
| Auto repair and car care | 74 | #245 of 2,401 | 35 | 29.9 | $395K | 147 | 10 |
| Primary care and pediatrics | 69 | #282 of 1,656 | 6 | 5.1 | $2.5M | 143 | 3 |
| Home repair trades | 67 | #281 of 2,057 | 5 | 4.3 | $5.9M | 242 | 7 |
| Real estate | 64 | #390 of 2,229 | 9 | 7.7 | Index only | 393 | 3 |
| Sit-down restaurants | 64 | #552 of 2,405 | 35 | 29.9 | $1.2M | 177 | 15 |
| Real estate agents and brokers | 63 | #407 of 2,176 | 7 | 6.0 | Index only | 402 | 3 |
| Gyms, studios and classes | 61 | #550 of 2,088 | 10 | 8.5 | $865K | 131 | 3 |
| Car washes and detailing | 60 | #459 of 1,451 | 5 | 4.3 | $2.8M | 110 | Under 3 |
| Clothing, shoes and laundry | 60 | #697 of 2,210 | 10 | 8.5 | $2.1M | 239 | Under 3 |
| Bakeries and dessert shops | 58 | #597 of 1,889 | 5 | 4.3 | $8.2M | 199 | 6 |
| Restaurants and cafes | 58 | #820 of 2,405 | 77 | 65.7 | $535K | 144 | 42 |
| Doctors, dentists and clinics | 58 | #834 of 2,394 | 66 | 56.3 | $232K | 152 | 16 |
| Clothing and shoe stores | 57 | #763 of 2,087 | 8 | 6.8 | $2.6M | 207 | Under 3 |
| Coffee shops and cafes | 54 | #832 of 2,063 | 7 | 6.0 | $5.9M | 159 | 6 |
| Hair salons | 54 | #944 of 2,339 | 19 | 16.2 | $559K | 130 | Under 3 |
| Grocery and convenience stores | 54 | #1,018 of 2,402 | 20 | 17.1 | $3.3M | 99 | 6 |
| Gyms | 53 | #787 of 1,792 | 6 | 5.1 | $1.4M | 111 | 3 |
| Pet businesses | 52 | #992 of 2,200 | 11 | 9.4 | $800K | 91 | 4 |
| Salons, barbers and spas | 50 | #1,156 of 2,385 | 36 | 30.7 | $295K | 139 | Under 3 |
| Convenience stores | 46 | #1,265 of 2,261 | 11 | 9.4 | $6.1M | 77 | 3 |
| Fast food and sandwich shops | 46 | #1,299 of 2,222 | 14 | 11.9 | $2.9M | 96 | 20 |
| Gas stations | 45 | #1,393 of 2,358 | 18 | 15.4 | $2M | 83 | 16 |
| Landscaping and lawn care | 44 | #895 of 1,493 | 6 | 5.1 | $2.2M | 76 | 3 |
| Insurance agencies | 44 | #1,309 of 2,272 | 14 | 11.9 | $1.6M | 124 | 10 |
| Lawn, cleaning and pest control | 40 | #1,264 of 1,771 | 10 | 8.5 | $1.3M | 79 | 3 |
| Pizza | 37 | #1,557 of 2,090 | 12 | 10.2 | $3.4M | 68 | 20 |
| Spas and skin care | 35 | #1,411 of 1,769 | 11 | 9.4 | $965K | 110 | Under 3 |
| Child care and preschools | 34 | #1,256 of 1,611 | 8 | 6.8 | $492K | 49 | 3 |
| Funeral homes | 18 | #1,415 of 1,472 | 6 | 5.1 | $273K | 40 | 5 |
| Barbershops | Not scored | Not scored | 4 | 3.4 | $2.7M | 141 | Under 3 |
| Chiropractors | Not scored | Not scored | 4 | 3.4 | $3.8M | 160 | 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 3.4 | $3.8M | 122 | 3 |
| Physical therapy | Not scored | Not scored | 4 | 3.4 | $3.8M | 159 | 3 |
| Veterinarians | Not scored | Not scored | 4 | 3.4 | $2.2M | 81 | 4 |
| Collision repair and body shops | Not scored | Not scored | 3 | 2.6 | $4.6M | 149 | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 3 | 2.6 | $5.1M | 518 | 4 |
| House cleaning | Not scored | Not scored | 3 | 2.6 | $4.4M | 69 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 2.6 | $2.9M | 143 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 2.6 | $2.9M | 115 | Under 3 |
| Electricians | Not scored | Not scored | 2 | 1.7 | $14.7M | Too few | Under 3 |
| Grocery stores | Not scored | Not scored | 2 | 1.7 | $33.5M | Too few | 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 1.7 | $14.7M | Too few | 7 |
| Laundromats | Not scored | Not scored | 2 | 1.7 | $10.5M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.7 | $4.4M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.7 | Index only | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 1.7 | $6.9M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.7 | $7.6M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 0.9 | $10.6M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.9 | $13.8M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.9 | $13.3M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.9 | $29.4M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.9 | $8.6M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Hardin County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $13.8M | $1,178 | 123 |
| Gasoline and other fuels | $35.8M | $3,057 | 118 |
| Food away from home | $41.2M | $3,515 | 86 |
| Groceries | $66.9M | $5,706 | 90 |
| Personal care products and services | $10.6M | $905 | 90 |
| Child care and other personal services | $3.9M | $336 | 58 |
| Memberships, classes and admissions | $8.6M | $738 | 75 |
| Medical and dental services | $15.3M | $1,305 | 101 |
| Pets | $8.8M | $750 | 83 |
| Clothing, shoes and related services | $21M | $1,794 | 87 |
| Vehicle insurance | $21.8M | $1,861 | 95 |
| Home repairs, maintenance and insurance | $29.4M | $2,504 | 83 |
| Lawn care, cleaning and other household services | $13.3M | $1,132 | 80 |
| Rent and homeowner costs | $153.4M | $13,083 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Hardin County
- Population, 2025 estimate
- 30,072−2.1% since 2020
- Households
- 11,724
- Median age
- 37.4
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.1
- Land area
- 470 sq. mi.
- People per square mile
- 65
- Median household income
- $62,484+23.7% vs. 2015–2019, before inflation
- Average household income
- $82,547
- Median home value
- $151,200
- Jobs located here
- 7,371
- Daytime population
- 25,565Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hardin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Hardin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Hardin County, OH growing?
Population estimates put Hardin County at 30,072 people in 2025, down 2.1% since 2020, against +3.1% for the U.S. It has 11,724 households. Against the 2015–2019 survey, median household income rose 23.7%, before inflation.
How much do households in Hardin County, OH spend?
Households in Hardin County spend about $153.4M a year on rent and homeowner costs, $66.9M on groceries and $41.2M on food away from home. Relative to the U.S., household spending in Hardin County runs highest on vehicle maintenance and repairs (an index of 123, where 100 is the U.S. average) and lowest on child care and other personal services (58).
Which business types have the highest market scores in Hardin County, OH?
Of the business types scored in Hardin County, auto repair shops (77), auto repair and car care businesses (74) and primary care and pediatric clinics (69) have the highest Groundwork market scores. For auto repair shops, that ranks #162 of 2,378 scored counties.
How does Hardin County, OH compare with the U.S.?
Median household income in Hardin County is $62,484, 23% below the U.S. median of $80,734. The population fell 2.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $151,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (41% above the U.S. rate) and lowest for clothing, shoe and laundry businesses (64% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 30 of the 56 business types have a score in Hardin County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hardin County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Hardin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hardin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.