County profile · North Carolina
Orange County, NC market data
Population, household spending and competition for 56 business types in Orange County, each scored against other counties.
- Population, 2025
- 152,498
- +6.1% since 2020
- Households
- 57,342
- Median household income
- $90,089
- +25.6% vs. 2015–2019, before inflation
- Median home value
- $459,500
- Jobs located here
- 75,014
- Highest market score
- 90
- Convenience stores, #36 of 2,261 scored counties
A site report maps the competitors on map listings around any address in Orange County by name and distance, and the households and spending within reach. Or open the report at the center of Orange County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 152,498 people live in Orange County, in 57,342 households. Population estimates put the population change in Orange County from 2020 to 2025 at +6.1%, faster than the U.S. (+3.1%). The median household income in Orange County is $90,089 a year, 12% above the U.S. median of $80,734. That rose 25.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Orange County spend the most on vehicle insurance (an index of 124, where 100 is the U.S. average) and the least on vehicle maintenance and repairs (98).
The highest Groundwork market scores in Orange County are for convenience stores (90), nail salons (87) and house cleaning businesses (84). Orange County ranks #36 of 2,261 scored counties for convenience stores.
Orange County is part of the Durham-Chapel Hill metro area. For its number of households, Orange County has the most map listings, relative to the U.S., for yoga, Pilates and fitness studios (2.8 times the U.S. rate) and the fewest for clothing and shoe stores (52% below the U.S. rate).
All 56 business types in Orange County
Highest Groundwork market score first. Each score compares Orange County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Convenience stores | 90 | #36 of 2,261 | 35 | 6.1 | $10.7M | 136 | 4 |
| Nail salons | 87 | #12 of 1,328 | 18 | 3.1 | $3.3M | 196 | 5 |
| House cleaning | 84 | #20 of 847 | 6 | 1.0 | $16.2M | 254 | 27 |
| Clothing and shoe stores | 84 | #92 of 2,087 | 45 | 7.8 | $2.8M | 221 | 21 |
| Grocery and convenience stores | 83 | #132 of 2,402 | 90 | 15.7 | $4.2M | 123 | 29 |
| Insurance agencies | 83 | #164 of 2,272 | 53 | 9.2 | $2.6M | 209 | 33 |
| Pizza | 82 | #55 of 2,090 | 33 | 5.8 | $7.6M | 150 | 98 |
| Roofing and gutters | 81 | #47 of 1,177 | 14 | 2.4 | $13.7M | 161 | 10 |
| Car washes and detailing | 81 | #52 of 1,451 | 11 | 1.9 | $4.9M | 194 | 5 |
| Chiropractors | 81 | #54 of 1,490 | 21 | 3.7 | $3.5M | 145 | 7 |
| HVAC and plumbing | 80 | #61 of 1,707 | 25 | 4.4 | $7.6M | 161 | 49 |
| Auto repair shops | 80 | #110 of 2,378 | 63 | 11.0 | $854K | 192 | 33 |
| Fast food and sandwich shops | 80 | #123 of 2,222 | 57 | 9.9 | $4.4M | 145 | 98 |
| Clothing, shoes and laundry | 80 | #148 of 2,210 | 87 | 15.2 | $1.5M | 165 | 21 |
| Lawn, cleaning and pest control | 79 | #75 of 1,771 | 35 | 6.1 | $2.8M | 166 | 84 |
| Collision repair and body shops | 79 | #79 of 1,327 | 12 | 2.1 | $4.5M | 146 | 6 |
| Auto repair and car care | 79 | #136 of 2,401 | 100 | 17.4 | $538K | 200 | 56 |
| Home repair trades | 78 | #65 of 2,057 | 52 | 9.1 | $3.7M | 151 | 96 |
| Barbershops | 78 | #96 of 1,356 | 22 | 3.8 | $2.7M | 142 | Under 3 |
| Electricians | 76 | #82 of 1,160 | 13 | 2.3 | $14.7M | 123 | 37 |
| Gas stations | 76 | #238 of 2,358 | 57 | 9.9 | $2.9M | 121 | 40 |
| Pet stores | 75 | #107 of 974 | 13 | 2.3 | $4.7M | 103 | 4 |
| Landscaping and lawn care | 75 | #136 of 1,493 | 27 | 4.7 | $3.6M | 123 | 57 |
| Bakeries and dessert shops | 74 | #182 of 1,889 | 40 | 7.0 | $6.3M | 152 | 37 |
| Hair salons | 72 | #240 of 2,339 | 97 | 16.9 | $607K | 141 | 34 |
| Funeral homes | 71 | #216 of 1,472 | 7 | 1.2 | $1M | 152 | 5 |
| Salons, barbers and spas | 69 | #319 of 2,385 | 181 | 31.6 | $325K | 153 | 55 |
| Pet grooming and boarding | 68 | #272 of 1,461 | 18 | 3.1 | $3.4M | 133 | 20 |
| Veterinarians | 68 | #326 of 1,485 | 25 | 4.4 | $2.4M | 89 | 17 |
| Pet businesses | 68 | #348 of 2,200 | 65 | 11.3 | $935K | 106 | 41 |
| Spas and skin care | 66 | #330 of 1,769 | 42 | 7.3 | $1.4M | 160 | 16 |
| Restaurants and cafes | 66 | #525 of 2,405 | 627 | 109.3 | $401K | 108 | 232 |
| Grocery stores | 66 | #528 of 2,070 | 41 | 7.2 | $9.1M | 98 | 25 |
| Optometrists and eye care | 65 | #304 of 1,302 | 22 | 3.8 | $3.3M | 106 | 9 |
| Coffee shops and cafes | 65 | #445 of 2,063 | 60 | 10.5 | $4.2M | 113 | 34 |
| Mortgage brokers and lenders | 60 | #252 of 887 | 21 | 3.7 | Index only | 119 | 11 |
| Sit-down restaurants | 60 | #759 of 2,405 | 371 | 64.7 | $677K | 102 | 100 |
| Martial arts and dance studios | 58 | #433 of 1,334 | 25 | 4.4 | $2.3M | 113 | 35 |
| Tire shops | 54 | #675 of 1,530 | 21 | 3.7 | $2.6M | 102 | 13 |
| Child care and preschools | 52 | #775 of 1,611 | 45 | 7.8 | $796K | 79 | 50 |
| Gyms | 51 | #887 of 1,792 | 54 | 9.4 | $1.1M | 81 | 25 |
| Property management | 48 | #479 of 910 | 20 | 3.5 | Index only | 87 | 42 |
| Primary care and pediatrics | 46 | #988 of 1,656 | 55 | 9.6 | $1.3M | 74 | 91 |
| Dry cleaners | 43 | #328 of 507 | 13 | 2.3 | $9.7M | 62 | Under 3 |
| Gyms, studios and classes | 41 | #1,467 of 2,088 | 117 | 20.4 | $486K | 73 | 60 |
| Real estate agents and brokers | 41 | #1,544 of 2,176 | 208 | 36.3 | Index only | 86 | 94 |
| Real estate | 41 | #1,582 of 2,229 | 249 | 43.4 | Index only | 90 | 160 |
| Dentists and orthodontists | 40 | #1,297 of 1,886 | 81 | 14.1 | $899K | 91 | 63 |
| Physical therapy | 38 | #1,046 of 1,422 | 56 | 9.8 | $1.3M | 54 | 26 |
| Doctors, dentists and clinics | 37 | #1,825 of 2,394 | 654 | 114.1 | $111K | 73 | 200 |
| Yoga, Pilates and fitness studios | 35 | #638 of 777 | 38 | 6.6 | $1.5M | 37 | 25 |
| Laundromats | Not scored | Not scored | 4 | 0.7 | $31.6M | 253 | Under 3 |
| Pest control | Not scored | Not scored | 2 | 0.3 | $48.7M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.3 | $36.4M | Too few | 4 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.2 | $53.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Orange County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $53.8M | $939 | 98 |
| Gasoline and other fuels | $164.1M | $2,862 | 110 |
| Food away from home | $251.3M | $4,383 | 108 |
| Groceries | $373.7M | $6,517 | 103 |
| Personal care products and services | $58.8M | $1,026 | 102 |
| Child care and other personal services | $35.8M | $625 | 108 |
| Memberships, classes and admissions | $56.9M | $992 | 101 |
| Medical and dental services | $72.8M | $1,270 | 99 |
| Pets | $60.8M | $1,059 | 117 |
| Clothing, shoes and related services | $126.3M | $2,203 | 107 |
| Vehicle insurance | $139M | $2,424 | 124 |
| Home repairs, maintenance and insurance | $191.2M | $3,335 | 110 |
| Lawn care, cleaning and other household services | $97.4M | $1,699 | 120 |
| Rent and homeowner costs | $971.1M | $16,935 | 102 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Orange County
- Population, 2025 estimate
- 152,498+6.1% since 2020
- Households
- 57,342
- Median age
- 39.0
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.8
- Land area
- 398 sq. mi.
- People per square mile
- 376
- Median household income
- $90,089+25.6% vs. 2015–2019, before inflation
- Average household income
- $136,307
- Median home value
- $459,500
- Jobs located here
- 75,014
- Daytime population
- 159,446Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Orange County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Orange County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in North Carolina 8
- Durham County, NC332,353 people
- Chatham County, NC80,151 people
- Alamance County, NC176,893 people
- Wake County, NC1,178,653 people
- Person County, NC39,542 people
- Granville County, NC60,877 people
- Caswell County, NC22,404 people
- Lee County, NC65,816 people
Questions
How fast is Orange County, NC growing?
Population estimates put Orange County at 152,498 people in 2025, up 6.1% since 2020, faster than the U.S. (+3.1%). It has 57,342 households. Against the 2015–2019 survey, median household income rose 25.6%, before inflation.
How much do households in Orange County, NC spend?
Households in Orange County spend about $971.1M a year on rent and homeowner costs, $373.7M on groceries and $251.3M on food away from home. Relative to the U.S., household spending in Orange County runs highest on vehicle insurance (an index of 124, where 100 is the U.S. average) and lowest on vehicle maintenance and repairs (98).
Which business types have the highest market scores in Orange County, NC?
Of the business types scored in Orange County, convenience stores (90), nail salons (87) and house cleaning businesses (84) have the highest Groundwork market scores. For convenience stores, that ranks #36 of 2,261 scored counties.
How does Orange County, NC compare with the U.S.?
Median household income in Orange County is $90,089, 12% above the U.S. median of $80,734. The population rose 6.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $459,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for yoga, Pilates and fitness studios (2.8 times the U.S. rate) and lowest for clothing and shoe stores (52% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in Orange County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Orange County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in North Carolina · Every U.S. market · How we measure
Screening a site or an acquisition in Orange County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Orange County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.