Auto · County · New York
Insurance agencies in Broome County, NY
The insurance agencies in Broome County, NY, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #1,717 of 2,272 scored counties
#46 of 60 scored counties in New York
- Listings
- 98
- 23 chain locations (23%)
- Official establishments
- 58
- −6.4% since 2019
- Household spending a year
- $111.8M
- On vehicle insurance · $1,363 a household
- Spending per listing
- $1.1M
- 9% below the U.S.
- Listings per 10k households
- 12.0
- 23% below the U.S.
- Population, 2025
- 195,736
- −1.2% since 2020
See the insurance agencies around any address in Broome County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Broome County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For insurance agencies, Broome County has a Groundwork market score of 33 (lower middle): #1,717 of 2,272 scored counties and #46 of 60 scored counties in New York. That puts it in the bottom quarter of counties.
Household spending on vehicle insurance in Broome County comes to about $111.8M a year: $1,363 per household, 30% below the U.S. average. That is about $1.1M of household spending for each agency on map listings, 9% below the U.S. figure of $1.3M.
Broome County has 98 insurance agencies on map listings as of September 2026. Chain locations make up 23% of them, against 21% across the U.S. That comes to 12.0 for every 10,000 households, 23% below the U.S. rate of 15.6.
The official count of businesses with payroll classed as insurance agencies and brokerages in Broome County was 58 in 2023, down 6.4% from 2019. That is one for every 1,414 households, against one for every 966 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $54K has gone to businesses classed as insurance agencies and brokerages in Broome County. Between 2020 and 2025, the population of Broome County declined 1.2%, against +3.1% for the U.S.
How Broome County compares
The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Broome County | New York | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.0 | 10.7 | 15.6 |
| Spending per listing | $1.1M | $1.1M | $1.3M |
| Households per official establishment | 1,414 | 1,216 | 966 |
| Official establishment growth, 2019–2023 | −6.4% | −4.7% | −1.0% |
| Population growth, 2020–2025 | −1.2% | −0.6% | +3.1% |
| Spending per household on vehicle insurance | $1,363 | $1,132 | $1,957 |
| Median household income | $62,616 | $85,974 | $80,734 |
| Groundwork market score | 33 | 28 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 62 → 58−6.4% over the period
- Employees, 2023
- 280
- Annual payroll, 2023
- $20M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 9823 chain locations
- Listings at the U.S. rate for this spending
- 89The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $54K
SBA-backed loans to businesses classed as insurance agencies and brokerages in Broome County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Broome County
- Population, 2025 estimate
- 195,736−1.2% since 2020
- Households
- 82,005
- Median age
- 40.8
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.5
- Land area
- 706 sq. mi.
- People per square mile
- 280
- Median household income
- $62,616+19.9% vs. 2015–2019, before inflation
- Average household income
- $86,128
- Median home value
- $154,900
- Jobs located here
- 82,220
- Daytime population
- 201,023Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Broome County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Broome County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across New York
Every New York market ranked →The highest-scoring counties in New York for insurance agencies, numbered among those based in New York, with Broome County marked.
Top counties in New York
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Tioga County, NY | 63 | 10 | 4.9 | $3.3M | −1.9% | #677 of 2,272 |
| 2Allegany County, NY | 62 | 12 | 6.8 | $2.3M | +0.9% | #714 of 2,272 |
| 3Seneca County, NY | 61 | 7 | 5.1 | $3M | −1.7% | #742 of 2,272 |
| 4Wayne County, NY | 61 | 23 | 6.0 | $2.7M | +0.1% | #744 of 2,272 |
| 5Washington County, NY | 60 | 12 | 4.9 | $3.3M | −2.9% | #770 of 2,272 |
| 6Orleans County, NY | 59 | 11 | 6.8 | $2.4M | −0.5% | #792 of 2,272 |
| 7Richmond County, NY | 58 | 112 | 6.6 | $2M | +1.3% | #835 of 2,272 |
| 8Chenango County, NY | 57 | 13 | 6.5 | $2.4M | −2.9% | #858 of 2,272 |
| 9Yates County, NY | 57 | 6 | 6.3 | $2.3M | −0.8% | #860 of 2,272 |
| 10Rensselaer County, NY | 57 | 49 | 7.3 | $2M | −0.2% | #866 of 2,272 |
| 46Broome County, NY | 33 | 98 | 12.0 | $1.1M | −1.2% | #1,717 of 2,272 |
Other business types in Broome County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Broome County, NY?
Map listings as of September 2026 show 98 insurance agencies in Broome County. 23 of them (23%) are chain locations. The listings count insurance agencies. Official counts show 58 businesses with payroll classed as insurance agencies and brokerages in 2023, down 6.4% from 2019.
How much do households in Broome County, NY spend on vehicle insurance?
About $111.8M a year, or $1,363 per household. That is 30% below the U.S. average (an index of 70, where 100 is the U.S. average). Spread across the 98 insurance agencies on map listings, it comes to $1.1M per agency. It is estimated from the incomes of the 82,005 households in Broome County and national spending patterns by income.
How does Broome County, NY compare with the U.S. for insurance agencies?
Broome County has 12.0 insurance agencies per 10,000 households, 23% below the U.S. rate of 15.6. Spending per agency is $1.1M, 9% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Broome County would have about 89, against 98 on map listings. There is one business with payroll in the industry for every 1,414 households, against one for every 966 across the U.S. The official count fell 6.4% from 2019 to 2023, against −1.0% for the U.S.
How fast is Broome County, NY growing?
Population estimates put Broome County at 195,736 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 82,005 households. Median household income in Broome County is $62,616, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Broome County scores 33 for insurance agencies (lower middle), #1,717 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Broome County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Broome County
Screening a site or an acquisition in Broome County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Broome County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.