Beauty and personal care · County · Utah
Nail salons in Davis County, UT
The nail salons in Davis County, UT, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 70 out of 100: Upper middle
Ranked #151 of 1,328 scored counties
#5 of 11 scored counties in Utah
- Listings
- 56
- 16 chain locations (29%)
- Official establishments
- 28
- Businesses with payroll, 2023
- Household spending a year
- $136.6M
- On personal care products and services · $1,179 a household
- Spending per listing
- $2.4M
- 46% above the U.S.
- Listings per 10k households
- 4.8
- 20% below the U.S.
- Population, 2025
- 381,227
- +4.8% since 2020
See the nail salons around any address in Davis County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Davis County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 56 nail salons in Davis County. Chain locations make up 29% of them, against 27% across the U.S. That is 4.8 per 10,000 households, 20% below the U.S. rate of 6.0.
Households in Davis County spend about $136.6M a year on personal care products and services, or $1,179 per household, 17% above the U.S. average. That is about $2.4M of household spending for each salon on map listings, 46% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
In 2023, official counts showed 28 businesses with payroll in Davis County classed as nail salons. That is one for every 4,140 households, against one for every 3,754 across the U.S. Another 247 one-person businesses have no payroll, by official counts. Since fiscal 2022, 3 SBA-backed loans worth $566K have gone to businesses classed as nail salons in Davis County.
Between 2020 and 2025, the population of Davis County grew 4.8%, faster than the U.S. (+3.1%). Davis County scores 70 (upper middle) on the Groundwork market score for nail salons, ranking #151 of 1,328 scored counties and #5 of 11 scored counties in Utah. That puts it in the top quarter of counties.
How Davis County compares
The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Davis County | Utah | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.8 | 5.3 | 6.0 |
| Spending per listing | $2.4M | $2.1M | $1.7M |
| Households per official establishment | 4,140 | 4,326 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +106.4% | +23.2% |
| Population growth, 2020–2025 | +4.8% | +7.8% | +3.1% |
| Spending per household on personal care products and services | $1,179 | $1,100 | $1,005 |
| Median household income | $110,884 | $95,166 | $80,734 |
| Groundwork market score | 70 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 28
- Employees, 2023
- 95
- Annual payroll, 2023
- $3.2M
- One-person businesses, 2023
- 247Businesses with no payroll
- Map listings, September 2026
- 5616 chain locations
- Listings at the U.S. rate for this spending
- 82The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $566K
SBA-backed loans to businesses classed as nail salons in Davis County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Davis County
- Population, 2025 estimate
- 381,227+4.8% since 2020
- Households
- 115,919
- Median age
- 32.8
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.2
- Land area
- 325 sq. mi.
- People per square mile
- 1,142
- Median household income
- $110,884+33.1% vs. 2015–2019, before inflation
- Average household income
- $132,463
- Median home value
- $505,500
- Jobs located here
- 130,842
- Daytime population
- 330,642Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Davis County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Davis County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Utah
Every Utah market ranked →The highest-scoring counties in Utah for nail salons, numbered among those based in Utah, with Davis County marked.
Top counties in Utah
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Box Elder County, UT | 88 | 6 | 3.1 | $3.3M | +12.7% | #6 of 1,328 |
| 2Weber County, UT | 82 | 40 | 4.2 | $2.5M | +5.8% | #31 of 1,328 |
| 3Cache County, UT | 79 | 14 | 3.2 | $3.2M | +8.5% | #53 of 1,328 |
| 4Tooele County, UT | 78 | 11 | 4.6 | $2.5M | +19.2% | #61 of 1,328 |
| 5Davis County, UT | 70 | 56 | 4.8 | $2.4M | +4.8% | #151 of 1,328 |
| 6Utah County, UT | 68 | 109 | 5.4 | $2.1M | +14.5% | #193 of 1,328 |
| 7Washington County, UT | 66 | 49 | 7.0 | $1.4M | +17.4% | #254 of 1,328 |
| 8Salt Lake County, UT | 54 | 266 | 6.2 | $1.8M | +2.9% | #565 of 1,328 |
| 9Summit County, UT | 54 | 12 | 7.6 | $1.8M | +1.6% | #566 of 1,328 |
| 10Iron County, UT | 52 | 12 | 6.0 | $1.6M | +16.4% | #632 of 1,328 |
Other business types in Davis County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas60
- Hair salons70
- Barbershops78
- Nail salons70
- Spas and skin care48
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Davis County, UT?
Davis County has 56 nail salons on map listings as of September 2026. 16 of them (29%) are chain locations. The listings count nail salons. Official counts show 28 businesses with payroll classed as nail salons in 2023. Official counts list 247 one-person businesses without payroll.
How much do households in Davis County, UT spend on personal care products and services?
About $136.6M a year, or $1,179 per household. That is 17% above the U.S. average (an index of 117, where 100 is the U.S. average). Spread across the 56 nail salons on map listings, it comes to $2.4M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 115,919 households in Davis County and national spending patterns by income.
How does Davis County, UT compare with the U.S. for nail salons?
Davis County has 4.8 nail salons per 10,000 households, 20% below the U.S. rate of 6.0. Spending per salon is $2.4M, 46% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Davis County would have about 82, against 56 on map listings. There is one business with payroll in the industry for every 4,140 households, against one for every 3,754 across the U.S.
How fast is Davis County, UT growing?
Population estimates put Davis County at 381,227 people in 2025, up 4.8% since 2020, faster than the U.S. (+3.1%). It has 115,919 households. The median household income in Davis County is $110,884 a year, 37% above the U.S. median of $80,734. That rose 33.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Davis County scores 70 for nail salons (upper middle), #151 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Davis County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Davis County
Screening a site or an acquisition in Davis County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Davis County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.