Beauty and personal care · County · Texas
Nail salons in Bowie County, TX
Competitor counts, household spending and official business counts for nail salons in Bowie County, TX, set against other counties and the U.S.
Groundwork market score · out of 100
Score 27 out of 100: Lower middle
Ranked #1,182 of 1,328 scored counties
#90 of 110 scored counties in Texas
- Listings
- 38
- 10 chain locations (26%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $28.2M
- On personal care products and services · $805 a household
- Spending per listing
- $743K
- 56% below the U.S.
- Listings per 10k households
- 10.8
- 80% above the U.S.
- Population, 2025
- 92,696
- −0.2% since 2020
See the nail salons around any address in Bowie County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Bowie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for nail salons in Bowie County is 27 (lower middle), #1,182 of 1,328 scored counties and #90 of 110 scored counties in Texas. That puts it in the bottom quarter of counties.
At $805 per household (20% below the U.S. average), households in Bowie County spend about $28.2M a year on personal care products and services. That works out to $743K per salon, 56% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 38 nail salons on map listings in Bowie County as of September 2026. Of those, 10 are chain locations, or 26%, against 27% across the U.S. That is 10.8 per 10,000 households, 80% above the U.S. rate of 6.0.
Official counts show 5 businesses with payroll classed as nail salons in Bowie County in 2023. That is one for every 7,015 households, against one for every 3,754 across the U.S. Population estimates put the population change in Bowie County from 2020 to 2025 at −0.2%, against +3.1% for the U.S.
How Bowie County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Bowie County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.8 | 7.2 | 6.0 |
| Spending per listing | $743K | $1.3M | $1.7M |
| Households per official establishment | 7,015 | 5,844 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +51.5% | +23.2% |
| Population growth, 2020–2025 | −0.2% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $805 | $937 | $1,005 |
| Median household income | $59,803 | $78,476 | $80,734 |
| Groundwork market score | 27 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 5
- Employees, 2023
- 7
- Annual payroll, 2023
- $131K
- One-person businesses, 2023
- 130Businesses with no payroll
- Map listings, September 2026
- 3810 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Bowie County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Bowie County
- Population, 2025 estimate
- 92,696−0.2% since 2020
- Households
- 35,073
- Median age
- 39.3
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.8
- Land area
- 885 sq. mi.
- People per square mile
- 104
- Median household income
- $59,803+19.2% vs. 2015–2019, before inflation
- Average household income
- $80,943
- Median home value
- $173,000
- Jobs located here
- 39,161
- Daytime population
- 93,908Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Bowie County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Bowie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Texas
Every Texas market ranked →The highest-scoring counties in Texas for nail salons, numbered among those based in Texas, with Bowie County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waller County, TX | 87 | 5 | 2.7 | $3.6M | +21.9% | #10 of 1,328 |
| 2Medina County, TX | 76 | 6 | 3.4 | $2.7M | +11.4% | #73 of 1,328 |
| 3Guadalupe County, TX | 74 | 33 | 5.0 | $2M | +15.8% | #109 of 1,328 |
| 4Wise County, TX | 70 | 12 | 4.8 | $2.1M | +21.5% | #153 of 1,328 |
| 5Bastrop County, TX | 70 | 20 | 5.4 | $1.8M | +21.3% | #156 of 1,328 |
| 6Hays County, TX | 68 | 56 | 5.6 | $1.8M | +24.8% | #198 of 1,328 |
| 7Kaufman County, TX | 68 | 33 | 6.5 | $1.5M | +42.2% | #199 of 1,328 |
| 8Cherokee County, TX | 67 | 5 | 2.7 | $3M | +5.4% | #206 of 1,328 |
| 9Fannin County, TX | 67 | 5 | 3.9 | $2.3M | +9.2% | #214 of 1,328 |
| 10Parker County, TX | 67 | 33 | 5.8 | $1.8M | +23.5% | #223 of 1,328 |
| 90Bowie County, TX | 27 | 38 | 10.8 | $743K | −0.2% | #1,182 of 1,328 |
Other business types in Bowie County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas25
- Hair salons28
- Barbershops14
- Nail salons27
- Spas and skin care30
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Bowie County, TX?
As of September 2026, map listings count 38 nail salons in Bowie County. 10 of them (26%) are chain locations. The listings count nail salons. Official counts show 5 businesses with payroll classed as nail salons in 2023. Official counts list 130 one-person businesses without payroll.
How much do households in Bowie County, TX spend on personal care products and services?
About $28.2M a year, or $805 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 38 nail salons on map listings, it comes to $743K per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 35,073 households in Bowie County and national spending patterns by income.
How does Bowie County, TX compare with the U.S. for nail salons?
Bowie County has 10.8 nail salons per 10,000 households, 80% above the U.S. rate of 6.0. Spending per salon is $743K, 56% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Bowie County would have about 17, against 38 on map listings. There is one business with payroll in the industry for every 7,015 households, against one for every 3,754 across the U.S.
How fast is Bowie County, TX growing?
Population estimates put Bowie County at 92,696 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 35,073 households. Median household income in Bowie County is $59,803, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Bowie County scores 27 for nail salons (lower middle), #1,182 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Bowie County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Bowie County
Screening a site or an acquisition in Bowie County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Bowie County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.