Real estate · County · Ohio
Real estate businesses in Portage County, OH
Competitor counts, household spending and official business counts for real estate businesses in Portage County, OH, set against other counties and the U.S.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #567 of 2,229 scored counties
#17 of 85 scored counties in Ohio
- Listings
- 100
- 4 chain locations (4%)
- Official establishments
- 59
- +18.0% since 2019
- Household spending a year
- $910.5M
- On rent and homeowner costs · $13,955 a household
- Housing spending per listing (U.S. = 100)
- 210
- 2.1 times the U.S.
- Listings per 10k households
- 15.3
- 60% below the U.S.
- Population, 2025
- 163,404
- +1.0% since 2020
See the real estate businesses around any address in Portage County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Portage County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 100 real estate businesses in Portage County. 4 of them (4%) are chain locations, against 6% across the U.S. Per 10,000 households, that is 15.3, 60% below the U.S. rate of 38.5.
At $13,955 per household (16% below the U.S. average), households in Portage County spend about $910.5M a year on rent and homeowner costs. Housing spending per office is 2.1 times the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.
In 2023, official counts showed 59 businesses with payroll in Portage County classed as real estate agents, property managers, mortgage lenders and inspectors, up 18.0% from 2019. That is one for every 1,106 households, against one for every 414 across the U.S. Official counts also show 517 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $40K has gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Portage County.
Population estimates put the population change in Portage County from 2020 to 2025 at +1.0%, slower than the U.S. (+3.1%). Portage County scores 60 (upper middle) on the Groundwork market score for real estate businesses, ranking #567 of 2,229 scored counties and #17 of 85 scored counties in Ohio.
How Portage County compares
The same measures for Ohio and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Portage County | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.3 | 26.4 | 38.5 |
| Housing spending per listing (U.S. = 100) | 210 | 122 | 100 |
| Households per official establishment | 1,106 | 728 | 414 |
| Official establishment growth, 2019–2023 | +18.0% | +14.4% | +15.8% |
| Population growth, 2020–2025 | +1.0% | +0.9% | +3.1% |
| Spending per household on rent and homeowner costs | $13,955 | $13,878 | $16,661 |
| Median household income | $75,766 | $71,389 | $80,734 |
| Groundwork market score | 60 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 50 → 59+18.0% over the period
- Employees, 2023
- 206
- Annual payroll, 2023
- $11.1M
- One-person businesses, 2023
- 517Businesses with no payroll
- Map listings, September 2026
- 1004 chain locations
- Listings at the U.S. rate for this spending
- 210The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $40K
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Portage County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Portage County
- Population, 2025 estimate
- 163,404+1.0% since 2020
- Households
- 65,249
- Median age
- 41.1
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 487 sq. mi.
- People per square mile
- 332
- Median household income
- $75,766+31.5% vs. 2015–2019, before inflation
- Average household income
- $97,106
- Median home value
- $227,000
- Jobs located here
- 55,772
- Daytime population
- 143,575Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Portage County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Portage County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Ohio
Every Ohio market ranked →The highest-scoring counties in Ohio for real estate businesses, numbered among those based in Ohio, with Portage County marked.
Top counties in Ohio
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Holmes County, OH | 76 | 13 | 9.7 | 341 | +1.7% | #82 of 2,229 |
| 2Putnam County, OH | 75 | 12 | 9.1 | 365 | 0.0% | #97 of 2,229 |
| 3Henry County, OH | 71 | 11 | 9.6 | 335 | −0.2% | #178 of 2,229 |
| 4Madison County, OH | 70 | 34 | 21.7 | 156 | +7.1% | #218 of 2,229 |
| 5Brown County, OH | 66 | 21 | 12.3 | 252 | +1.6% | #335 of 2,229 |
| 6Perry County, OH | 66 | 18 | 13.4 | 230 | +1.3% | #338 of 2,229 |
| 7Pickaway County, OH | 66 | 44 | 20.1 | 160 | +7.4% | #356 of 2,229 |
| 8Fulton County, OH | 65 | 22 | 13.0 | 248 | −1.9% | #371 of 2,229 |
| 9Hardin County, OH | 64 | 9 | 7.7 | 393 | −2.1% | #390 of 2,229 |
| 10Clermont County, OH | 64 | 138 | 16.2 | 210 | +3.9% | #412 of 2,229 |
| 17Portage County, OH | 60 | 100 | 15.3 | 210 | +1.0% | #567 of 2,229 |
Other business types in Portage County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Portage County, OH?
Portage County has 100 real estate businesses on map listings as of September 2026. 4 of them (4%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 59 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 18.0% from 2019. Another 517 one-person businesses have no payroll, by official counts.
How much do households in Portage County, OH spend on rent and homeowner costs?
About $910.5M a year, or $13,955 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). For the 100 real estate businesses on map listings, housing spending per office is 2.1 times the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 65,249 households in Portage County and national spending patterns by income.
How does Portage County, OH compare with the U.S. for real estate businesses?
Portage County has 15.3 real estate businesses per 10,000 households, 60% below the U.S. rate of 38.5. The index of housing spending per office is 210, where 100 is the U.S. At the national ratio of real estate businesses to household spending, Portage County would have about 210, against 100 on map listings. There is one business with payroll in the industry for every 1,106 households, against one for every 414 across the U.S. The official count rose 18.0% from 2019 to 2023, against +15.8% for the U.S.
How fast is Portage County, OH growing?
Population estimates put Portage County at 163,404 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 65,249 households. The median household income in Portage County is $75,766 a year, 6% below the U.S. median of $80,734. That rose 31.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Portage County scores 60 for real estate businesses (upper middle), #567 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Portage County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Portage County
Screening a site or an acquisition in Portage County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Portage County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.