County profile · Missouri
Livingston County, MO market data
How Livingston County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 14,708
- +1.1% since 2020
- Households
- 5,608
- Median household income
- $63,627
- +35.4% vs. 2015–2019, before inflation
- Median home value
- $147,700
- Jobs located here
- 6,189
- Highest market score
- 64
- Dentists and orthodontists, #440 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Livingston County by name and distance, and the households and spending within reach. Or open the report at the center of Livingston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Livingston County has an estimated 14,708 people and 5,608 households. Between 2020 and 2025, the population of Livingston County grew 1.1%, slower than the U.S. (+3.1%). Median household income in Livingston County is $63,627, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.4%, before inflation.
Relative to the U.S., household spending in Livingston County runs highest on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and lowest on child care and other personal services (58).
Of the business types scored in Livingston County, dentists and orthodontists (64), auto repair shops (64) and grocery and convenience stores (63) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #440 of 1,886 scored counties.
Against the U.S., map listings per household run highest for pet businesses (2.4 times the U.S. rate) and lowest for restaurants and cafes (11% below the U.S. rate).
All 56 business types in Livingston County
Highest Groundwork market score first. Each score compares Livingston County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 64 | #440 of 1,886 | 5 | 8.9 | $1.5M | 148 | 3 |
| Auto repair shops | 64 | #577 of 2,378 | 12 | 21.4 | $514K | 116 | 5 |
| Grocery and convenience stores | 63 | #652 of 2,402 | 8 | 14.3 | $4M | 118 | Under 3 |
| Fast food and sandwich shops | 57 | #857 of 2,222 | 6 | 10.7 | $3.3M | 107 | 9 |
| Doctors, dentists and clinics | 49 | #1,250 of 2,394 | 46 | 82.0 | $158K | 103 | 10 |
| Auto repair and car care | 49 | #1,279 of 2,401 | 26 | 46.4 | $237K | 88 | 8 |
| Real estate agents and brokers | 48 | #1,138 of 2,176 | 7 | 12.5 | Index only | 193 | Under 3 |
| Gas stations | 48 | #1,256 of 2,358 | 7 | 12.5 | $2.3M | 95 | 8 |
| Salons, barbers and spas | 47 | #1,357 of 2,385 | 24 | 42.8 | $211K | 99 | 3 |
| Real estate | 46 | #1,264 of 2,229 | 9 | 16.0 | Index only | 189 | Under 3 |
| Hair salons | 45 | #1,429 of 2,339 | 12 | 21.4 | $422K | 98 | 3 |
| Spas and skin care | 44 | #1,087 of 1,769 | 5 | 8.9 | $1M | 116 | Under 3 |
| Gyms, studios and classes | 43 | #1,384 of 2,088 | 7 | 12.5 | $597K | 90 | Under 3 |
| Coffee shops and cafes | 40 | #1,386 of 2,063 | 6 | 10.7 | $3.3M | 88 | 3 |
| Restaurants and cafes | 38 | #1,692 of 2,405 | 55 | 98.1 | $356K | 96 | 25 |
| Pizza | 36 | #1,613 of 2,090 | 8 | 14.3 | $2.4M | 48 | 9 |
| Sit-down restaurants | 36 | #1,800 of 2,405 | 31 | 55.3 | $631K | 95 | 11 |
| Pet businesses | 26 | #1,997 of 2,200 | 14 | 25.0 | $301K | 34 | 3 |
| Clothing, shoes and laundry | 24 | #2,002 of 2,210 | 19 | 33.9 | $530K | 60 | 7 |
| Clothing and shoe stores | 23 | #1,893 of 2,087 | 15 | 26.7 | $672K | 53 | 7 |
| Optometrists and eye care | 21 | #1,201 of 1,302 | 7 | 12.5 | $1M | 33 | 3 |
| Home repair trades | 20 | #2,006 of 2,057 | 11 | 19.6 | $1.3M | 53 | 13 |
| HVAC and plumbing | 19 | #1,659 of 1,707 | 5 | 8.9 | $2.8M | 59 | 8 |
| Child care and preschools | 16 | #1,545 of 1,611 | 6 | 10.7 | $316K | 31 | Under 3 |
| Veterinarians | 15 | #1,439 of 1,485 | 8 | 14.3 | $527K | 19 | 3 |
| Insurance agencies | 13 | #2,220 of 2,272 | 19 | 33.9 | $507K | 40 | 16 |
| Car washes and detailing | Not scored | Not scored | 4 | 7.1 | $1.5M | 61 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 7.1 | $251K | 37 | Under 3 |
| Gyms | Not scored | Not scored | 4 | 7.1 | $1M | 80 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 7.1 | $1.3M | 76 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 7.1 | $3.5M | 42 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 7.1 | $1.5M | 62 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 5.3 | $6.5M | 157 | 3 |
| Barbershops | Not scored | Not scored | 3 | 5.3 | $1.7M | 90 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 5.3 | $2.4M | 101 | Under 3 |
| Grocery stores | Not scored | Not scored | 3 | 5.3 | $10.7M | 115 | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 5.3 | $2.1M | 126 | 5 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 5.3 | $1.4M | 69 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 5.3 | $2.4M | 101 | Under 3 |
| Convenience stores | Not scored | Not scored | 2 | 3.6 | $16M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 3.6 | $7.1M | Too few | 5 |
| Oil change and quick lube | Not scored | Not scored | 2 | 3.6 | $3.1M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 3.6 | $2.1M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 3.6 | $2.1M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.8 | $6.2M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.8 | $10.1M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.8 | $6.4M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 1.8 | $6.4M | Too few | 5 |
| Laundromats | Not scored | Not scored | 1 | 1.8 | $10.1M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.8 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.8 | $6.4M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.8 | Index only | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Livingston County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $6.2M | $1,099 | 115 |
| Gasoline and other fuels | $15.8M | $2,819 | 109 |
| Food away from home | $19.6M | $3,489 | 86 |
| Groceries | $32M | $5,701 | 90 |
| Personal care products and services | $5.1M | $903 | 90 |
| Child care and other personal services | $1.9M | $338 | 58 |
| Memberships, classes and admissions | $4.2M | $745 | 76 |
| Medical and dental services | $7.3M | $1,294 | 100 |
| Pets | $4.2M | $751 | 83 |
| Clothing, shoes and related services | $10.1M | $1,797 | 87 |
| Vehicle insurance | $9.6M | $1,717 | 88 |
| Home repairs, maintenance and insurance | $14.1M | $2,514 | 83 |
| Lawn care, cleaning and other household services | $6.4M | $1,135 | 80 |
| Rent and homeowner costs | $73.5M | $13,106 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Livingston County
- Population, 2025 estimate
- 14,708+1.1% since 2020
- Households
- 5,608
- Median age
- 40.2
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 532 sq. mi.
- People per square mile
- 27
- Median household income
- $63,627+35.4% vs. 2015–2019, before inflation
- Average household income
- $84,539
- Median home value
- $147,700
- Jobs located here
- 6,189
- Daytime population
- 14,501Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Livingston County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Livingston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Grundy County, MO9,787 people
- Daviess County, MO8,477 people
- Caldwell County, MO8,927 people
- Linn County, MO11,852 people
- Carroll County, MO8,411 people
- Sullivan County, MO5,857 people
- Chariton County, MO7,390 people
- Ray County, MO23,145 people
Questions
How fast is Livingston County, MO growing?
Population estimates put Livingston County at 14,708 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 5,608 households. Median household income rose 35.4% from the 2015–2019 survey, before inflation.
How much do households in Livingston County, MO spend?
Households in Livingston County spend about $73.5M a year on rent and homeowner costs, $32M on groceries and $19.6M on food away from home. Set against the U.S., households in Livingston County spend the most on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and the least on child care and other personal services (58).
Which business types have the highest market scores in Livingston County, MO?
The highest Groundwork market scores in Livingston County are for dentists and orthodontists (64), auto repair shops (64) and grocery and convenience stores (63). Livingston County ranks #440 of 1,886 scored counties for dentists and orthodontists.
How does Livingston County, MO compare with the U.S.?
The median household income in Livingston County is $63,627 a year, 21% below the U.S. median of $80,734. The population rose 1.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $147,700, against $332,700 for the U.S. For its number of households, Livingston County has the most map listings, relative to the U.S., for pet businesses (2.4 times the U.S. rate) and the fewest for restaurants and cafes (11% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 26 of the 56 business types have a score in Livingston County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Livingston County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Livingston County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Livingston County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.