Groundwork

Food and drink · Metro area · Illinois

Coffee shops and cafes in the Rockford, IL metro area

Competitor counts, household spending and official business counts for coffee shops and cafes in the Rockford, IL metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 67 out of 100: Upper middle

Ranked #57 of 387 scored metro areas
#1 of 8 scored metro areas based in Illinois

Listings
95
35 chain locations (37%)
Official establishments
47
All snack and nonalcoholic beverage bars · +23.7% since 2019
Household spending a year
$500.8M
On food away from home · $3,697 a household
Spending per listing
$5.3M
42% above the U.S.
Listings per 10k households
7.0
36% below the U.S.
Population, 2025
337,242
−0.3% since 2020

See the coffee shops and cafes around any address in the Rockford metro area

The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rockford metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 95 coffee shops and cafes in the Rockford metro area. Of those, 35 are chain locations, or 37%, against 39% across the U.S. Per 10,000 households, that is 7.0, 36% below the U.S. rate of 11.0.

Household spending on food away from home in the Rockford metro area comes to about $500.8M a year: $3,697 per household, 9% below the U.S. average. That is about $5.3M of household spending for each cafe on map listings, 42% above the U.S. figure of $3.7M. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade.

The official count of businesses with payroll classed as snack and nonalcoholic beverage bars in the Rockford metro area was 47 in 2023, up 23.7% from 2019. That is one for every 2,882 households, against one for every 1,518 across the U.S. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Official counts list 18 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $700K has gone to businesses classed as snack and nonalcoholic beverage bars in the Rockford metro area.

Population estimates show the Rockford metro area declined 0.3% from 2020 to 2025, against +3.1% for the U.S. For coffee shops and cafes, the Rockford metro area has a Groundwork market score of 67 (upper middle): #57 of 387 scored metro areas and #1 of 8 scored metro areas based in Illinois. That puts it in the top quarter of metro areas.

How the Rockford metro area compares

The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Coffee shops and cafes in Rockford, IL metro area compared with Illinois and the U.S.
MeasureRockford metro areaIllinoisU.S.
Listings per 10k households7.010.311.0
Spending per listing$5.3M$4.1M$3.7M
Households per official establishment (all snack and nonalcoholic beverage bars)2,8821,8811,518
Official establishment growth, 2019–2023+23.7%+22.5%+24.3%
Population growth, 2020–2025−0.3%−0.6%+3.1%
Spending per household on food away from home$3,697$4,215$4,070
Median household income$68,033$83,390$80,734
Groundwork market score6757

Official counts and lending

Businesses

Official establishments, 2019 to 2023
47All snack and nonalcoholic beverage bars · +23.7% over the period
Employees, 2023
546
Annual payroll, 2023
$11M
One-person businesses, 2023
18All snack and nonalcoholic beverage bars with no payroll
Map listings, September 2026
9535 chain locations
Listings at the U.S. rate for this spending
135The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$700K

SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in the Rockford metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.

Population and households in the Rockford metro area

Population, 2025 estimate
337,242−0.3% since 2020
Households
135,474
Median age
40.5
Homes lived in by their owners
68%
Vehicles per household
1.7
Land area
794 sq. mi.
People per square mile
424
Median household income
$68,033+21.4% vs. 2015–2019, before inflation
Average household income
$89,321
Median home value
$171,300
Jobs located here
135,218
Daytime population
319,715Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Rockford metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.

Or open the report at the center of the Rockford metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Coffee shops and cafes across Illinois

Every Illinois market ranked →

The highest-scoring metro areas in Illinois for coffee shops and cafes, numbered among those based in Illinois (a market based in another state is listed without a number), with the Rockford metro area marked.

Top metro areas in Illinois

Metro areas in Illinois ranked for coffee shops and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
St. Louis, MO-IL699528.2$5M−0.2%#46 of 387
1Rockford, IL67957.0$5.3M−0.3%#57 of 387
2Bloomington, IL61689.7$4.2M+0.1%#104 of 387
3Decatur, IL59317.1$5M−4.3%#117 of 387
4Peoria, IL561278.3$4.7M−1.3%#139 of 387
5Springfield, IL55829.1$4.3M−1.2%#150 of 387
6Chicago-Naperville-Elgin, IL-IN523,99911.0$4M0.0%#178 of 387
7Champaign-Urbana, IL50919.3$4M+1.5%#193 of 387
8Kankakee, IL47409.8$3.9M−1.7%#215 of 387
Cape Girardeau, MO-IL404211.0$3.3M+1.7%#277 of 387

Other business types in the Rockford metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many coffee shops and cafes are in the Rockford, IL metro area?

The Rockford metro area has 95 coffee shops and cafes on map listings as of September 2026. 35 of them (37%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 47 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023, up 23.7% from 2019. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Official counts also show 18 one-person businesses without payroll.

How much do households in the Rockford, IL metro area spend on food away from home?

About $500.8M a year, or $3,697 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 95 coffee shops and cafes on map listings, it comes to $5.3M per cafe. The spending figure covers all food away from home, not only coffee shops and cafes. It is estimated from the incomes of the 135,474 households in the Rockford metro area and national spending patterns by income.

How does the Rockford, IL metro area compare with the U.S. for coffee shops and cafes?

The Rockford metro area has 7.0 coffee shops and cafes per 10,000 households, 36% below the U.S. rate of 11.0. Spending per cafe is $5.3M, 42% above the U.S. figure of $3.7M. At the national ratio of coffee shops and cafes to household spending, the Rockford metro area would have about 135, against 95 on map listings. There is one business with payroll in the industry for every 2,882 households, against one for every 1,518 across the U.S. The official count rose 23.7% from 2019 to 2023, against +24.3% for the U.S.

How fast is the Rockford, IL metro area growing?

Population estimates put the Rockford metro area at 337,242 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 135,474 households. The median household income in the Rockford metro area is $68,033 a year, 16% below the U.S. median of $80,734. That rose 21.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rockford metro area scores 67 for coffee shops and cafes (upper middle), #57 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Rockford metro area. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for coffee shops and cafes · All 56 business types in the Rockford metro area

Screening a site or an acquisition in the Rockford metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Rockford metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.