Groundwork

Real estate · County · Colorado

Mortgage brokers and lenders in Pueblo County, CO

Competitor counts, household spending and official business counts for mortgage brokers and lenders in Pueblo County, CO, set against other counties and the U.S.

Groundwork market score · out of 100

Score 53 out of 100: Upper middle

Ranked #386 of 887 scored counties
#4 of 22 scored counties in Colorado

Listings
26
11 chain locations (42%)
Official establishments
9
Businesses with payroll, 2023
Household spending a year
$1.1B
On rent and homeowner costs · $16,413 a household
Housing spending per listing (U.S. = 100)
111
11% above the U.S.
Listings per 10k households
3.8
12% below the U.S.
Population, 2025
169,277
+0.6% since 2020

See the mortgage brokers and lenders around any address in Pueblo County

The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pueblo County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $16,413 per household (in line with the U.S. average), households in Pueblo County spend about $1.1B a year on rent and homeowner costs. Housing spending per office is 11% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in.

Pueblo County has 26 mortgage brokers and lenders on map listings as of September 2026. Chain locations make up 42% of them, against 21% across the U.S. That comes to 3.8 for every 10,000 households, 12% below the U.S. rate of 4.3.

Official counts show 9 businesses with payroll classed as mortgage brokers and real estate lenders in Pueblo County in 2023. That is one for every 7,614 households, against one for every 4,897 across the U.S.

Population estimates put the population change in Pueblo County from 2020 to 2025 at +0.6%, slower than the U.S. (+3.1%). The Groundwork market score for mortgage brokers and lenders in Pueblo County is 53 (upper middle), #386 of 887 scored counties and #4 of 22 scored counties in Colorado.

How Pueblo County compares

The same measures for Colorado and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Mortgage brokers and lenders in Pueblo County, CO compared with Colorado and the U.S.
MeasurePueblo CountyColoradoU.S.
Listings per 10k households3.87.64.3
Housing spending per listing (U.S. = 100)11165100
Households per official establishment7,6142,5124,897
Official establishment growth, 2019–2023n/a+5.4%+9.5%
Population growth, 2020–2025+0.6%+3.9%+3.1%
Spending per household on rent and homeowner costs$16,413$19,501$16,661
Median household income$64,010$95,470$80,734
Groundwork market score5334

Official counts and lending

Businesses

Official establishments, 2019 to 2023
9 → 9
Employees, 2023
41
Annual payroll, 2023
$2.9M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
2611 chain locations
Listings at the U.S. rate for this spending
29The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in Pueblo County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Pueblo County

Population, 2025 estimate
169,277+0.6% since 2020
Households
68,523
Median age
41.0
Homes lived in by their owners
69%
Vehicles per household
1.9
Land area
2,387 sq. mi.
People per square mile
71
Median household income
$64,010+36.8% vs. 2015–2019, before inflation
Average household income
$84,458
Median home value
$291,300
Jobs located here
56,090
Daytime population
161,514Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Pueblo County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.

Or open the report at the center of Pueblo County. Signed out, you see a blurred preview; on an account, each report is one action.

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Mortgage brokers and lenders across Colorado

Every Colorado market ranked →

The highest-scoring counties in Colorado for mortgage brokers and lenders, numbered among those based in Colorado, with Pueblo County marked.

Top counties in Colorado

Counties in Colorado ranked for mortgage brokers and lenders by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Weld County, CO76473.8129+14.2%#63 of 887
2Adams County, CO72633.3147+6.6%#99 of 887
3Montrose County, CO5484.498+4.1%#365 of 887
4Pueblo County, CO53263.8111+0.6%#386 of 887
5Fremont County, CO5073.9106+2.4%#444 of 887
6Broomfield County, CO47257.971+6.3%#500 of 887
7Teller County, CO4654.21110.0%#509 of 887
8Chaffee County, CO4688.157+6.9%#523 of 887
9Pitkin County, CO4455.496−4.2%#546 of 887
10Garfield County, CO42125.194+2.7%#581 of 887

Other business types in Pueblo County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many mortgage brokers and lenders are in Pueblo County, CO?

Map listings as of September 2026 show 26 mortgage brokers and lenders in Pueblo County. 11 of them (42%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 9 businesses with payroll classed as mortgage brokers and real estate lenders in 2023.

How much do households in Pueblo County, CO spend on rent and homeowner costs?

About $1.1B a year, or $16,413 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). For the 26 mortgage brokers and lenders on map listings, housing spending per office is 11% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in. It is estimated from the incomes of the 68,523 households in Pueblo County and national spending patterns by income.

How does Pueblo County, CO compare with the U.S. for mortgage brokers and lenders?

Pueblo County has 3.8 mortgage brokers and lenders per 10,000 households, 12% below the U.S. rate of 4.3. The index of housing spending per office is 111, where 100 is the U.S. At the U.S. ratio of mortgage brokers and lenders to household spending, Pueblo County would have about 29, against 26 on map listings. There is one business with payroll in the industry for every 7,614 households, against one for every 4,897 across the U.S.

How fast is Pueblo County, CO growing?

Population estimates put Pueblo County at 169,277 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 68,523 households. Median household income in Pueblo County is $64,010, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pueblo County scores 53 for mortgage brokers and lenders (upper middle), #386 of 887 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Pueblo County. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for mortgage brokers and lenders · All 56 business types in Pueblo County

Screening a site or an acquisition in Pueblo County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Pueblo County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.