County profile · Missouri
Phelps County, MO market data
Population, household spending and competition for 56 business types in Phelps County, each scored against other counties.
- Population, 2025
- 45,247
- +1.6% since 2020
- Households
- 17,329
- Median household income
- $58,396
- +32.3% vs. 2015–2019, before inflation
- Median home value
- $206,500
- Jobs located here
- 19,214
- Highest market score
- 64
- Grocery and convenience stores, #636 of 2,402 scored counties
A site report maps the competitors on map listings around any address in Phelps County by name and distance, and the households and spending within reach. Or open the report at the center of Phelps County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 45,247 people live in Phelps County, in 17,329 households. Population estimates show Phelps County grew 1.6% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Phelps County is $58,396 a year, 28% below the U.S. median of $80,734. That rose 32.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Phelps County spend the most on vehicle maintenance and repairs (an index of 107, where 100 is the U.S. average) and the least on child care and other personal services (56).
The highest Groundwork market scores in Phelps County are for grocery and convenience stores (64), physical therapy clinics (60) and primary care and pediatric clinics (56). Phelps County ranks #636 of 2,402 scored counties for grocery and convenience stores.
Phelps County is part of the Rolla area. For its number of households, Phelps County has the most map listings, relative to the U.S., for collision repair and body shops (2.4 times the U.S. rate) and the fewest for real estate agents and brokers (42% below the U.S. rate).
All 56 business types in Phelps County
Highest Groundwork market score first. Each score compares Phelps County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery and convenience stores | 64 | #636 of 2,402 | 29 | 16.7 | $3.3M | 98 | 5 |
| Physical therapy | 60 | #428 of 1,422 | 6 | 3.5 | $3.6M | 150 | 7 |
| Primary care and pediatrics | 56 | #643 of 1,656 | 11 | 6.3 | $2M | 111 | 20 |
| Grocery stores | 55 | #841 of 2,070 | 11 | 6.3 | $8.8M | 94 | 5 |
| Clothing, shoes and laundry | 55 | #906 of 2,210 | 24 | 13.8 | $1.3M | 144 | 10 |
| Nail salons | 53 | #591 of 1,328 | 7 | 4.0 | $2.2M | 129 | Under 3 |
| Chiropractors | 53 | #649 of 1,490 | 8 | 4.6 | $2.7M | 113 | 6 |
| Clothing and shoe stores | 53 | #924 of 2,087 | 18 | 10.4 | $1.7M | 133 | 10 |
| Salons, barbers and spas | 52 | #1,073 of 2,385 | 70 | 40.4 | $215K | 101 | 6 |
| Car washes and detailing | 49 | #750 of 1,451 | 8 | 4.6 | $2.2M | 88 | Under 3 |
| Convenience stores | 48 | #1,192 of 2,261 | 15 | 8.7 | $6.4M | 81 | Under 3 |
| Hair salons | 48 | #1,298 of 2,339 | 40 | 23.1 | $377K | 88 | 5 |
| Funeral homes | 47 | #790 of 1,472 | 6 | 3.5 | $422K | 62 | 3 |
| Tire shops | 46 | #877 of 1,530 | 8 | 4.6 | $2.2M | 89 | 4 |
| Spas and skin care | 46 | #1,015 of 1,769 | 14 | 8.1 | $1.1M | 123 | Under 3 |
| Landscaping and lawn care | 45 | #858 of 1,493 | 8 | 4.6 | $2.4M | 81 | 13 |
| Electricians | 43 | #759 of 1,160 | 6 | 3.5 | $7M | 58 | 3 |
| Sit-down restaurants | 43 | #1,497 of 2,405 | 89 | 51.4 | $656K | 99 | 28 |
| Dentists and orthodontists | 42 | #1,240 of 1,886 | 23 | 13.3 | $941K | 96 | 13 |
| Child care and preschools | 41 | #1,079 of 1,611 | 9 | 5.2 | $626K | 62 | 7 |
| Barbershops | 39 | #944 of 1,356 | 9 | 5.2 | $1.7M | 89 | Under 3 |
| Lawn, cleaning and pest control | 39 | #1,291 of 1,771 | 14 | 8.1 | $1.4M | 81 | 20 |
| Gyms, studios and classes | 39 | #1,531 of 2,088 | 26 | 15.0 | $469K | 71 | 6 |
| Fast food and sandwich shops | 39 | #1,533 of 2,222 | 24 | 13.8 | $2.4M | 80 | 33 |
| Real estate agents and brokers | 39 | #1,639 of 2,176 | 31 | 17.9 | Index only | 131 | 12 |
| Real estate | 39 | #1,665 of 2,229 | 39 | 22.5 | Index only | 131 | 19 |
| Doctors, dentists and clinics | 37 | #1,818 of 2,394 | 162 | 93.5 | $134K | 88 | 51 |
| Home repair trades | 36 | #1,680 of 2,057 | 26 | 15.0 | $1.6M | 66 | 21 |
| Gyms | 35 | #1,385 of 1,792 | 13 | 7.5 | $938K | 72 | 6 |
| Pet businesses | 35 | #1,725 of 2,200 | 24 | 13.8 | $529K | 60 | 9 |
| Veterinarians | 34 | #1,119 of 1,485 | 8 | 4.6 | $1.6M | 58 | 5 |
| Gas stations | 34 | #1,827 of 2,358 | 29 | 16.7 | $1.6M | 67 | 26 |
| Restaurants and cafes | 34 | #1,873 of 2,405 | 179 | 103.3 | $326K | 88 | 75 |
| Pizza | 32 | #1,734 of 2,090 | 21 | 12.1 | $2.8M | 55 | 33 |
| Auto repair shops | 31 | #1,983 of 2,378 | 50 | 28.9 | $356K | 80 | 31 |
| HVAC and plumbing | 30 | #1,495 of 1,707 | 17 | 9.8 | $2.5M | 52 | 13 |
| Auto repair and car care | 30 | #2,027 of 2,401 | 86 | 49.6 | $207K | 77 | 39 |
| Pet grooming and boarding | 29 | #1,212 of 1,461 | 10 | 5.8 | $1.3M | 50 | 4 |
| Coffee shops and cafes | 29 | #1,787 of 2,063 | 21 | 12.1 | $2.8M | 75 | 12 |
| Insurance agencies | 28 | #1,874 of 2,272 | 29 | 16.7 | $963K | 77 | 18 |
| Bakeries and dessert shops | 26 | #1,723 of 1,889 | 21 | 12.1 | $2.8M | 67 | 12 |
| Collision repair and body shops | 24 | #1,207 of 1,327 | 13 | 7.5 | $1.4M | 44 | 8 |
| Pet stores | 23 | #879 of 974 | 5 | 2.9 | $2.5M | 56 | Under 3 |
| Martial arts and dance studios | 22 | #1,234 of 1,334 | 12 | 6.9 | $1M | 50 | Under 3 |
| House cleaning | Not scored | Not scored | 4 | 2.3 | $4.8M | 74 | 7 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 2.3 | Index only | 141 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 2.3 | $5.4M | 173 | 5 |
| Property management | Not scored | Not scored | 4 | 2.3 | Index only | 99 | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 2.3 | $5.4M | 22 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.7 | $5.9M | 43 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 1.7 | $14M | 165 | 5 |
| Laundromats | Not scored | Not scored | 2 | 1.2 | $15.2M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.2 | $9.5M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $30.4M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.6 | $12.2M | Too few | 6 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Phelps County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $17.8M | $1,028 | 107 |
| Gasoline and other fuels | $46.1M | $2,662 | 103 |
| Food away from home | $58.4M | $3,368 | 83 |
| Groceries | $96.3M | $5,557 | 88 |
| Personal care products and services | $15.1M | $870 | 87 |
| Child care and other personal services | $5.6M | $325 | 56 |
| Memberships, classes and admissions | $12.2M | $704 | 72 |
| Medical and dental services | $21.6M | $1,249 | 97 |
| Pets | $12.7M | $732 | 81 |
| Clothing, shoes and related services | $30.4M | $1,757 | 85 |
| Vehicle insurance | $27.9M | $1,612 | 82 |
| Home repairs, maintenance and insurance | $42M | $2,421 | 80 |
| Lawn care, cleaning and other household services | $19.1M | $1,100 | 78 |
| Rent and homeowner costs | $220.7M | $12,739 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Phelps County
- Population, 2025 estimate
- 45,247+1.6% since 2020
- Households
- 17,329
- Median age
- 37.8
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 672 sq. mi.
- People per square mile
- 67
- Median household income
- $58,396+32.3% vs. 2015–2019, before inflation
- Average household income
- $77,261
- Median home value
- $206,500
- Jobs located here
- 19,214
- Daytime population
- 46,987Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Phelps County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Phelps County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Maries County, MO8,450 people
- Dent County, MO14,539 people
- Crawford County, MO22,797 people
- Pulaski County, MO53,894 people
- Osage County, MO13,402 people
- Gasconade County, MO14,746 people
- Texas County, MO25,161 people
- Miller County, MO25,269 people
Questions
How fast is Phelps County, MO growing?
Population estimates put Phelps County at 45,247 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 17,329 households. Against the 2015–2019 survey, median household income rose 32.3%, before inflation.
How much do households in Phelps County, MO spend?
Households in Phelps County spend about $220.7M a year on rent and homeowner costs, $96.3M on groceries and $58.4M on food away from home. Relative to the U.S., household spending in Phelps County runs highest on vehicle maintenance and repairs (an index of 107, where 100 is the U.S. average) and lowest on child care and other personal services (56).
Which business types have the highest market scores in Phelps County, MO?
Of the business types scored in Phelps County, grocery and convenience stores (64), physical therapy clinics (60) and primary care and pediatric clinics (56) have the highest Groundwork market scores. For grocery and convenience stores, that ranks #636 of 2,402 scored counties.
How does Phelps County, MO compare with the U.S.?
Median household income in Phelps County is $58,396, 28% below the U.S. median of $80,734. The population rose 1.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $206,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for collision repair and body shops (2.4 times the U.S. rate) and lowest for real estate agents and brokers (42% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 44 of the 56 business types have a score in Phelps County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Phelps County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Phelps County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Phelps County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.