County profile · Missouri
Linn County, MO market data
How Linn County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 11,815
- −0.3% since 2020
- Households
- 4,801
- Median household income
- $61,635
- +34.2% vs. 2015–2019, before inflation
- Median home value
- $123,300
- Jobs located here
- 4,114
- Highest market score
- 66
- Doctors, dentists and clinics, #497 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Linn County by name and distance, and the households and spending within reach. Or open the report at the center of Linn County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Linn County has an estimated 11,815 people and 4,801 households. Population estimates show Linn County declined 0.3% from 2020 to 2025, against +3.1% for the U.S. Median household income in Linn County is $61,635, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.2%, before inflation.
Relative to the U.S., household spending in Linn County runs highest on vehicle maintenance and repairs (an index of 109, where 100 is the U.S. average) and lowest on child care and other personal services (60).
Of the business types scored in Linn County, medical and dental practices (66); salons, barbers and spas (60); and fast food and sandwich shops (49) have the highest Groundwork market scores. For medical and dental practices, that ranks #497 of 2,394 scored counties.
Against the U.S., map listings per household run highest for pizza places (2.6 times the U.S. rate) and lowest for salons, barbers and spas (43% below the U.S. rate).
All 56 business types in Linn County
Highest Groundwork market score first. Each score compares Linn County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 66 | #497 of 2,394 | 25 | 52.1 | $251K | 164 | 4 |
| Salons, barbers and spas | 60 | #636 of 2,385 | 13 | 27.1 | $336K | 158 | Under 3 |
| Fast food and sandwich shops | 49 | #1,195 of 2,222 | 7 | 14.6 | $2.4M | 79 | 6 |
| Home repair trades | 46 | #1,239 of 2,057 | 6 | 12.5 | $2M | 83 | 4 |
| Real estate | 43 | #1,440 of 2,229 | 8 | 16.7 | Index only | 182 | Under 3 |
| Convenience stores | 41 | #1,440 of 2,261 | 5 | 10.4 | $5.5M | 70 | Under 3 |
| Clothing and shoe stores | 40 | #1,393 of 2,087 | 7 | 14.6 | $1.2M | 98 | Under 3 |
| Clothing, shoes and laundry | 38 | #1,588 of 2,210 | 10 | 20.8 | $874K | 99 | Under 3 |
| Pizza | 37 | #1,581 of 2,090 | 10 | 20.8 | $1.7M | 33 | 6 |
| Grocery and convenience stores | 37 | #1,708 of 2,402 | 11 | 22.9 | $2.5M | 74 | 4 |
| Real estate agents and brokers | 37 | #1,727 of 2,176 | 8 | 16.7 | Index only | 145 | Under 3 |
| Hair salons | 33 | #1,941 of 2,339 | 12 | 25.0 | $364K | 85 | Under 3 |
| Restaurants and cafes | 32 | #1,953 of 2,405 | 54 | 112.5 | $314K | 85 | 21 |
| Auto repair and car care | 31 | #1,980 of 2,401 | 21 | 43.7 | $238K | 89 | 15 |
| Coffee shops and cafes | 30 | #1,750 of 2,063 | 6 | 12.5 | $2.8M | 76 | Under 3 |
| Auto repair shops | 26 | #2,136 of 2,378 | 14 | 29.2 | $358K | 80 | 11 |
| Gas stations | 25 | #2,111 of 2,358 | 9 | 18.7 | $1.4M | 60 | 8 |
| Pet businesses | 24 | #2,029 of 2,200 | 7 | 14.6 | $523K | 60 | 4 |
| Sit-down restaurants | 23 | #2,250 of 2,405 | 31 | 64.6 | $547K | 82 | 14 |
| Insurance agencies | 10 | #2,248 of 2,272 | 17 | 35.4 | $460K | 37 | 9 |
| Chiropractors | Not scored | Not scored | 4 | 8.3 | $1.6M | 65 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 8.3 | $189K | 28 | Under 3 |
| Grocery stores | Not scored | Not scored | 4 | 8.3 | $6.9M | 74 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 8.3 | $1.6M | 50 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 8.3 | $915K | 34 | 4 |
| Electricians | Not scored | Not scored | 3 | 6.2 | $4M | 33 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 6.2 | $4M | 84 | 4 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 6.2 | $2.1M | 117 | 4 |
| Child care and preschools | Not scored | Not scored | 2 | 4.2 | $830K | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 4.2 | $2.5M | Too few | 4 |
| Gyms, studios and classes | Not scored | Not scored | 2 | 4.2 | $1.8M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 4.2 | $4.4M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 4.2 | $3.1M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 4.2 | $2.5M | Too few | 3 |
| Bakeries and dessert shops | Not scored | Not scored | 1 | 2.1 | $17M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 2.1 | $4.4M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 2.1 | $5M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 1 | 2.1 | $6.3M | Too few | Under 3 |
| Gyms | Not scored | Not scored | 1 | 2.1 | $3.6M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 2.1 | $5.5M | Too few | 5 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 2.1 | $5.5M | Too few | 5 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 2.1 | $3.6M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 2.1 | $3.7M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 2.1 | $3.7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Spas and skin care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Linn County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5M | $1,043 | 109 |
| Gasoline and other fuels | $12.8M | $2,674 | 103 |
| Food away from home | $17M | $3,535 | 87 |
| Groceries | $27.5M | $5,724 | 91 |
| Personal care products and services | $4.4M | $910 | 91 |
| Child care and other personal services | $1.7M | $346 | 60 |
| Memberships, classes and admissions | $3.6M | $760 | 77 |
| Medical and dental services | $6.3M | $1,304 | 101 |
| Pets | $3.7M | $762 | 84 |
| Clothing, shoes and related services | $8.7M | $1,820 | 89 |
| Vehicle insurance | $7.8M | $1,629 | 83 |
| Home repairs, maintenance and insurance | $12M | $2,509 | 83 |
| Lawn care, cleaning and other household services | $5.5M | $1,144 | 81 |
| Rent and homeowner costs | $63.1M | $13,139 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Linn County
- Population, 2025 estimate
- 11,815−0.3% since 2020
- Households
- 4,801
- Median age
- 42.4
- Homes lived in by their owners
- 79%
- Vehicles per household
- 1.9
- Land area
- 616 sq. mi.
- People per square mile
- 19
- Median household income
- $61,635+34.2% vs. 2015–2019, before inflation
- Average household income
- $82,789
- Median home value
- $123,300
- Jobs located here
- 4,114
- Daytime population
- 10,962Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Linn County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Linn County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Chariton County, MO7,390 people
- Livingston County, MO14,364 people
- Sullivan County, MO5,857 people
- Macon County, MO15,163 people
- Grundy County, MO9,787 people
- Carroll County, MO8,411 people
- Adair County, MO25,301 people
- Randolph County, MO24,365 people
Questions
How fast is Linn County, MO growing?
Population estimates put Linn County at 11,815 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 4,801 households. Median household income rose 34.2% from the 2015–2019 survey, before inflation.
How much do households in Linn County, MO spend?
Households in Linn County spend about $63.1M a year on rent and homeowner costs, $27.5M on groceries and $17M on food away from home. Set against the U.S., households in Linn County spend the most on vehicle maintenance and repairs (an index of 109, where 100 is the U.S. average) and the least on child care and other personal services (60).
Which business types have the highest market scores in Linn County, MO?
The highest Groundwork market scores in Linn County are for medical and dental practices (66); salons, barbers and spas (60); and fast food and sandwich shops (49). Linn County ranks #497 of 2,394 scored counties for medical and dental practices.
How does Linn County, MO compare with the U.S.?
The median household income in Linn County is $61,635 a year, 24% below the U.S. median of $80,734. The population fell 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $123,300, against $332,700 for the U.S. For its number of households, Linn County has the most map listings, relative to the U.S., for pizza places (2.6 times the U.S. rate) and the fewest for salons, barbers and spas (43% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 20 of the 56 business types have a score in Linn County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Linn County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Linn County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Linn County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.