County profile · Missouri
Adair County, MO market data
How Adair County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 25,684
- +1.6% since 2020
- Households
- 9,126
- Median household income
- $61,536
- +46.8% vs. 2015–2019, before inflation
- Median home value
- $165,700
- Jobs located here
- 8,913
- Highest market score
- 63
- Grocery and convenience stores, #670 of 2,402 scored counties
A site report maps the competitors on map listings around any address in Adair County by name and distance, and the households and spending within reach. Or open the report at the center of Adair County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Adair County has an estimated 25,684 people and 9,126 households. Between 2020 and 2025, the population of Adair County grew 1.6%, slower than the U.S. (+3.1%). Median household income in Adair County is $61,536, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 46.8%, before inflation.
Relative to the U.S., household spending in Adair County runs highest on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and lowest on child care and other personal services (60).
Of the business types scored in Adair County, grocery and convenience stores (63), convenience stores (59) and coffee shops and cafes (57) have the highest Groundwork market scores. For grocery and convenience stores, that ranks #670 of 2,402 scored counties.
Adair County is part of the Kirksville area. Against the U.S., map listings per household run highest for martial arts and dance studios (2.9 times the U.S. rate) and lowest for real estate agents and brokers (46% below the U.S. rate).
All 56 business types in Adair County
Highest Groundwork market score first. Each score compares Adair County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery and convenience stores | 63 | #670 of 2,402 | 16 | 17.5 | $3.2M | 94 | 3 |
| Convenience stores | 59 | #787 of 2,261 | 6 | 6.6 | $8.5M | 108 | Under 3 |
| Coffee shops and cafes | 57 | #719 of 2,063 | 6 | 6.6 | $5.2M | 140 | Under 3 |
| Home repair trades | 53 | #888 of 2,057 | 9 | 9.9 | $2.4M | 101 | 10 |
| HVAC and plumbing | 52 | #784 of 1,707 | 5 | 5.5 | $4.4M | 93 | 5 |
| Chiropractors | 51 | #703 of 1,490 | 5 | 5.5 | $2.3M | 97 | Under 3 |
| Dentists and orthodontists | 51 | #883 of 1,886 | 8 | 8.8 | $1.4M | 147 | 9 |
| Spas and skin care | 49 | #916 of 1,769 | 7 | 7.7 | $1.1M | 130 | Under 3 |
| Grocery stores | 48 | #1,094 of 2,070 | 7 | 7.7 | $7.3M | 78 | 3 |
| Salons, barbers and spas | 44 | #1,511 of 2,385 | 31 | 34.0 | $258K | 121 | 10 |
| Restaurants and cafes | 42 | #1,531 of 2,405 | 85 | 93.1 | $366K | 99 | 39 |
| Child care and preschools | 41 | #1,085 of 1,611 | 6 | 6.6 | $527K | 53 | 3 |
| Real estate | 40 | #1,604 of 2,229 | 20 | 21.9 | Index only | 135 | 10 |
| Optometrists and eye care | 39 | #933 of 1,302 | 5 | 5.5 | $2.3M | 74 | Under 3 |
| Primary care and pediatrics | 39 | #1,177 of 1,656 | 7 | 7.7 | $1.6M | 93 | 22 |
| Hair salons | 37 | #1,775 of 2,339 | 19 | 20.8 | $421K | 98 | 8 |
| Gas stations | 36 | #1,743 of 2,358 | 14 | 15.3 | $1.8M | 75 | 16 |
| Real estate agents and brokers | 36 | #1,781 of 2,176 | 15 | 16.4 | Index only | 143 | 10 |
| Sit-down restaurants | 34 | #1,889 of 2,405 | 53 | 58.1 | $587K | 88 | 17 |
| Doctors, dentists and clinics | 34 | #1,934 of 2,394 | 79 | 86.6 | $146K | 96 | 37 |
| Lawn, cleaning and pest control | 31 | #1,533 of 1,771 | 8 | 8.8 | $1.3M | 75 | 13 |
| Auto repair and car care | 31 | #1,997 of 2,401 | 45 | 49.3 | $216K | 81 | 28 |
| Gyms | 30 | #1,502 of 1,792 | 9 | 9.9 | $743K | 57 | Under 3 |
| Funeral homes | 29 | #1,241 of 1,472 | 5 | 5.5 | $253K | 37 | Under 3 |
| Collision repair and body shops | 28 | #1,137 of 1,327 | 5 | 5.5 | $1.9M | 63 | 9 |
| Fast food and sandwich shops | 28 | #1,898 of 2,222 | 16 | 17.5 | $1.9M | 64 | 20 |
| Auto repair shops | 28 | #2,084 of 2,378 | 30 | 32.9 | $325K | 73 | 20 |
| Physical therapy | 27 | #1,253 of 1,422 | 8 | 8.8 | $1.4M | 60 | 6 |
| Clothing, shoes and laundry | 27 | #1,933 of 2,210 | 33 | 36.2 | $488K | 55 | 9 |
| Pet businesses | 26 | #1,986 of 2,200 | 14 | 15.3 | $477K | 54 | Under 3 |
| Pizza | 25 | #1,912 of 2,090 | 13 | 14.2 | $2.4M | 47 | 20 |
| Gyms, studios and classes | 25 | #1,915 of 2,088 | 24 | 26.3 | $279K | 42 | Under 3 |
| Clothing and shoe stores | 24 | #1,879 of 2,087 | 28 | 30.7 | $575K | 45 | 9 |
| Landscaping and lawn care | 23 | #1,415 of 1,493 | 7 | 7.7 | $1.4M | 49 | 9 |
| Martial arts and dance studios | 21 | #1,249 of 1,334 | 13 | 14.2 | $514K | 25 | Under 3 |
| Insurance agencies | 17 | #2,157 of 2,272 | 28 | 30.7 | $539K | 43 | 13 |
| Car washes and detailing | Not scored | Not scored | 4 | 4.4 | $2.4M | 97 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 4.4 | $1.7M | 66 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 3.3 | $7.3M | 61 | 5 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 3.3 | Index only | 100 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 3.3 | $2.7M | 160 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 3.3 | $2.2M | 49 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 3.3 | $3.2M | 130 | 4 |
| Veterinarians | Not scored | Not scored | 3 | 3.3 | $2.2M | 82 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 2 | 2.2 | $15.5M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 2.2 | $4M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 2.2 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 2.2 | $3.3M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.1 | $10M | Too few | 4 |
| Laundromats | Not scored | Not scored | 1 | 1.1 | $16.1M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.1 | $9.7M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.1 | $22M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Adair County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.7M | $1,067 | 111 |
| Gasoline and other fuels | $25M | $2,740 | 106 |
| Food away from home | $31.1M | $3,407 | 84 |
| Groceries | $50.9M | $5,572 | 88 |
| Personal care products and services | $8M | $876 | 87 |
| Child care and other personal services | $3.2M | $347 | 60 |
| Memberships, classes and admissions | $6.7M | $733 | 75 |
| Medical and dental services | $11.5M | $1,265 | 98 |
| Pets | $6.7M | $732 | 80 |
| Clothing, shoes and related services | $16.1M | $1,765 | 86 |
| Vehicle insurance | $15.1M | $1,654 | 85 |
| Home repairs, maintenance and insurance | $22M | $2,412 | 80 |
| Lawn care, cleaning and other household services | $10M | $1,101 | 78 |
| Rent and homeowner costs | $116.9M | $12,808 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Adair County
- Population, 2025 estimate
- 25,684+1.6% since 2020
- Households
- 9,126
- Median age
- 34.3
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.9
- Land area
- 567 sq. mi.
- People per square mile
- 45
- Median household income
- $61,536+46.8% vs. 2015–2019, before inflation
- Average household income
- $90,838
- Median home value
- $165,700
- Jobs located here
- 8,913
- Daytime population
- 24,976Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Adair County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Adair County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Schuyler County, MO4,038 people
- Knox County, MO3,756 people
- Sullivan County, MO5,857 people
- Macon County, MO15,163 people
- Scotland County, MO4,686 people
- Putnam County, MO4,642 people
- Linn County, MO11,852 people
- Shelby County, MO5,986 people
Questions
How fast is Adair County, MO growing?
Population estimates put Adair County at 25,684 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 9,126 households. Median household income rose 46.8% from the 2015–2019 survey, before inflation.
How much do households in Adair County, MO spend?
Households in Adair County spend about $116.9M a year on rent and homeowner costs, $50.9M on groceries and $31.1M on food away from home. Set against the U.S., households in Adair County spend the most on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and the least on child care and other personal services (60).
Which business types have the highest market scores in Adair County, MO?
The highest Groundwork market scores in Adair County are for grocery and convenience stores (63), convenience stores (59) and coffee shops and cafes (57). Adair County ranks #670 of 2,402 scored counties for grocery and convenience stores.
How does Adair County, MO compare with the U.S.?
The median household income in Adair County is $61,536 a year, 24% below the U.S. median of $80,734. The population rose 1.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $165,700, against $332,700 for the U.S. For its number of households, Adair County has the most map listings, relative to the U.S., for martial arts and dance studios (2.9 times the U.S. rate) and the fewest for real estate agents and brokers (46% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 36 of the 56 business types have a score in Adair County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Adair County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Adair County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Adair County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.