Groundwork

Pets · County · Mississippi

Pet businesses in Lincoln County, MS

Competitor counts, household spending and official business counts for pet businesses in Lincoln County, MS, set against other counties and the U.S.

Groundwork market score · out of 100

Score 50 out of 100: Upper middle

Ranked #1,091 of 2,200 scored counties
#33 of 51 scored counties in Mississippi

Listings
13
8 chain locations (62%)
Official establishments
6
Businesses with payroll, 2023
Household spending a year
$9.9M
On pets · $749 a household
Spending per listing
$759K
14% below the U.S.
Listings per 10k households
9.9
5% below the U.S.
Population, 2025
35,012
+0.5% since 2020

See the pet businesses around any address in Lincoln County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 13 pet businesses in Lincoln County. Chain locations make up 62% of them, against 17% across the U.S. That is 9.9 per 10,000 households, 5% below the U.S. rate of 10.4.

Households in Lincoln County spend about $9.9M a year on pets, or $749 per household, 18% below the U.S. average. That works out to $759K per business, 14% below the U.S. figure of $878K.

Official counts show 6 businesses with payroll classed as pet care, veterinarians and pet stores in Lincoln County in 2023. That is one for every 2,193 households, against one for every 1,852 across the U.S. Official counts list 11 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $115K has gone to businesses classed as pet care, veterinarians and pet stores in Lincoln County.

Population estimates put the population change in Lincoln County from 2020 to 2025 at +0.5%, slower than the U.S. (+3.1%). Lincoln County scores 50 (upper middle) on the Groundwork market score for pet businesses, ranking #1,091 of 2,200 scored counties and #33 of 51 scored counties in Mississippi.

How Lincoln County compares

The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Lincoln County, MS compared with Mississippi and the U.S.
MeasureLincoln CountyMississippiU.S.
Listings per 10k households9.98.310.4
Spending per listing$759K$938K$878K
Households per official establishment2,1932,5741,852
Official establishment growth, 2019–2023n/a+8.8%+11.4%
Population growth, 2020–2025+0.5%−0.1%+3.1%
Spending per household on pets$749$774$909
Median household income$51,119$56,447$80,734
Groundwork market score5054

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3 → 6
Employees, 2023
68
Annual payroll, 2023
$2.4M
One-person businesses, 2023
11Businesses with no payroll
Map listings, September 2026
138 chain locations
Listings at the U.S. rate for this spending
11The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$115K

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Lincoln County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Lincoln County

Population, 2025 estimate
35,012+0.5% since 2020
Households
13,158
Median age
41.5
Homes lived in by their owners
75%
Vehicles per household
1.9
Land area
586 sq. mi.
People per square mile
59
Median household income
$51,119+20.0% vs. 2015–2019, before inflation
Average household income
$72,564
Median home value
$155,800
Jobs located here
13,891
Daytime population
33,849Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Lincoln County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Mississippi

Every Mississippi market ranked →

The highest-scoring counties in Mississippi for pet businesses, numbered among those based in Mississippi, with Lincoln County marked.

Top counties in Mississippi

Counties in Mississippi ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1DeSoto County, MS82588.2$1.2M+6.3%#49 of 2,200
2Madison County, MS78388.7$1.1M+6.5%#105 of 2,200
3Hancock County, MS75178.4$1M+1.6%#162 of 2,200
4Jackson County, MS73518.8$948K+3.0%#199 of 2,200
5Warren County, MS70116.6$1.3M−6.3%#269 of 2,200
6Tate County, MS7098.2$982K+2.1%#278 of 2,200
7George County, MS6999.7$823K+8.1%#327 of 2,200
8Rankin County, MS68569.3$987K+3.2%#347 of 2,200
9Itawamba County, MS6755.2$1.5M+1.3%#375 of 2,200
10Lamar County, MS663313.0$669K+4.7%#449 of 2,200
33Lincoln County, MS50139.9$759K+0.5%#1,091 of 2,200

Other business types in Lincoln County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in Lincoln County, MS?

There are 13 pet businesses on map listings in Lincoln County as of September 2026. 8 of them (62%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 6 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 11 one-person businesses without payroll.

How much do households in Lincoln County, MS spend on pets?

About $9.9M a year, or $749 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 13 pet businesses on map listings, it comes to $759K per business. It is estimated from the incomes of the 13,158 households in Lincoln County and national spending patterns by income.

How does Lincoln County, MS compare with the U.S. for pet businesses?

Lincoln County has 9.9 pet businesses per 10,000 households, 5% below the U.S. rate of 10.4. Spending per business is $759K, 14% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Lincoln County would have about 11, against 13 on map listings. There is one business with payroll in the industry for every 2,193 households, against one for every 1,852 across the U.S.

How fast is Lincoln County, MS growing?

Population estimates put Lincoln County at 35,012 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 13,158 households. The median household income in Lincoln County is $51,119 a year, 37% below the U.S. median of $80,734. That rose 20.0% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lincoln County scores 50 for pet businesses (upper middle), #1,091 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Lincoln County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Lincoln County

Screening a site or an acquisition in Lincoln County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.