Health care · Small-town market · North Carolina
Medical and dental practices in the Roanoke Rapids, NC area
How the Roanoke Rapids, NC area compares with other small-town markets and the U.S. for medical and dental practices: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #411 of 538 scored small-town markets
#17 of 23 scored small-town markets based in North Carolina
- Listings
- 146
- 17 chain locations (12%)
- Official establishments
- 60
- +22.9% since 2019
- Household spending a year
- $25.9M
- On medical and dental services · $919 a household
- Spending per listing
- $178K
- 17% above the U.S.
- Listings per 10k households
- 51.7
- 39% below the U.S.
- Population, 2025
- 63,025
- −4.3% since 2020
See the medical and dental practices around any address in the Roanoke Rapids area
The site report maps the medical and dental practices on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Roanoke Rapids area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for medical and dental practices in the Roanoke Rapids area is 35 (lower middle), #411 of 538 scored small-town markets and #17 of 23 scored small-town markets based in North Carolina. That puts it in the bottom quarter of small-town markets.
Households in the Roanoke Rapids area spend about $25.9M a year on medical and dental services, or $919 per household, 29% below the U.S. average. That is about $178K of household spending for each practice on map listings, 17% above the U.S. figure of $152K.
The Roanoke Rapids area has 146 medical and dental practices on map listings as of September 2026. Of those, 17 are chain locations, or 12%, against 11% across the U.S. Per 10,000 households, that is 51.7, 39% below the U.S. rate of 84.5.
The official count of businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Roanoke Rapids area was 60 in 2023, up 22.9% from 2019. That is one for every 471 households, against one for every 270 across the U.S. Population estimates put the population change in the Roanoke Rapids area from 2020 to 2025 at −4.3%, against +3.1% for the U.S.
How the Roanoke Rapids area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the medical and dental practices counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Roanoke Rapids area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 51.7 | 83.3 | 84.5 |
| Spending per listing | $178K | $134K | $152K |
| Households per official establishment | 471 | 345 | 270 |
| Official establishment growth, 2019–2023 | +22.9% | +3.9% | +1.5% |
| Population growth, 2020–2025 | −4.3% | +7.2% | +3.1% |
| Spending per household on medical and dental services | $919 | $1,116 | $1,288 |
| Median household income | $47,104 | $72,388 | $80,734 |
| Groundwork market score | 35 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 60+22.9% over the period
- Employees, 2023
- 607
- Annual payroll, 2023
- $45.3M
- One-person businesses, 2023
- 25Businesses with no payroll
- Map listings, September 2026
- 14617 chain locations
- Listings at the U.S. rate for this spending
- 170The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Roanoke Rapids area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Roanoke Rapids area
- Population, 2025 estimate
- 63,025−4.3% since 2020
- Households
- 28,240
- Median age
- 45.1
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.0
- Land area
- 1,261 sq. mi.
- People per square mile
- 51
- Median household income
- $47,104+30.4% vs. 2015–2019, before inflation
- Average household income
- $65,240
- Median home value
- $108,600
- Jobs located here
- 19,026
- Daytime population
- 57,924Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Roanoke Rapids area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the medical and dental practices on map listings by name and distance.
Or open the report at the center of the Roanoke Rapids area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDoctors, dentists and clinics across North Carolina
Every North Carolina market ranked →The highest-scoring small-town markets in North Carolina for medical and dental practices, numbered among those based in North Carolina, with the Roanoke Rapids area marked.
Top small-town markets in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Anderson Creek, NC | 80 | 203 | 40.7 | $263K | +12.3% | #28 of 538 |
| 2New Bern, NC | 56 | 270 | 51.5 | $198K | +3.6% | #214 of 538 |
| 3Wilson, NC | 54 | 174 | 52.6 | $185K | +1.7% | #236 of 538 |
| 4Albemarle, NC | 52 | 183 | 72.5 | $140K | +9.8% | #258 of 538 |
| 5Marion, NC | 50 | 99 | 53.1 | $183K | +1.5% | #270 of 538 |
| 6Forest City, NC | 50 | 158 | 59.3 | $160K | +2.1% | #274 of 538 |
| 7Waynesville, NC | 48 | 167 | 61.6 | $166K | +1.9% | #290 of 538 |
| 8Brevard, NC | 47 | 90 | 61.7 | $171K | +2.9% | #297 of 538 |
| 9Sanford, NC | 47 | 174 | 69.2 | $148K | +10.8% | #304 of 538 |
| 10Morehead City, NC | 45 | 203 | 63.5 | $174K | +4.1% | #325 of 538 |
| 17Roanoke Rapids, NC | 35 | 146 | 51.7 | $178K | −4.3% | #411 of 538 |
Other business types in the Roanoke Rapids area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics35
- Dentists and orthodontists46
- Primary care and pediatrics34
- Urgent care and walk-in clinics
- Chiropractors
- Physical therapy51
- Optometrists and eye care45
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many medical and dental practices are in the Roanoke Rapids, NC area?
Map listings as of September 2026 show 146 medical and dental practices in the Roanoke Rapids area. 17 of them (12%) are chain locations. The listings count every outpatient clinic and practice, and urgent care. Official counts show 60 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in 2023, up 22.9% from 2019. Official counts also show 25 one-person businesses without payroll.
How much do households in the Roanoke Rapids, NC area spend on medical and dental services?
About $25.9M a year, or $919 per household. That is 29% below the U.S. average (an index of 71, where 100 is the U.S. average). Spread across the 146 medical and dental practices on map listings, it comes to $178K per practice. It is estimated from the incomes of the 28,240 households in the Roanoke Rapids area and national spending patterns by income.
How does the Roanoke Rapids, NC area compare with the U.S. for medical and dental practices?
The Roanoke Rapids area has 51.7 medical and dental practices per 10,000 households, 39% below the U.S. rate of 84.5. Spending per practice is $178K, 17% above the U.S. figure of $152K. At the U.S. ratio of medical and dental practices to household spending, the Roanoke Rapids area would have about 170, against 146 on map listings. There is one business with payroll in the industry for every 471 households, against one for every 270 across the U.S. The official count rose 22.9% from 2019 to 2023, against +1.5% for the U.S.
How fast is the Roanoke Rapids, NC area growing?
Population estimates put the Roanoke Rapids area at 63,025 people in 2025, down 4.3% since 2020, against +3.1% for the U.S. It has 28,240 households. The median household income in the Roanoke Rapids area is $47,104 a year, 42% below the U.S. median of $80,734. That rose 30.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Roanoke Rapids area scores 35 for medical and dental practices (lower middle), #411 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Roanoke Rapids area. It maps the medical and dental practices on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for medical and dental practices · All 56 business types in the Roanoke Rapids area
Screening a site or an acquisition in the Roanoke Rapids area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Roanoke Rapids area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.