Home services · Small-town market · North Carolina
Electricians in the Roanoke Rapids, NC area
How the Roanoke Rapids, NC area compares with other small-town markets and the U.S. for electricians: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 4.
- Listings
- 4
- 0 chain locations (0%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $65.4M
- On home repairs, maintenance and insurance · $2,315 a household
- Spending per listing
- $16.3M
- 36% above the U.S.
- Listings per 10k households
- 1.4
- 44% below the U.S.
- Population, 2025
- 63,025
- −4.3% since 2020
See the electricians around any address in the Roanoke Rapids area
The site report maps the electricians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Roanoke Rapids area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 4 electricians in the Roanoke Rapids area. That comes to 1.4 for every 10,000 households, 44% below the U.S. rate of 2.5.
Household spending on home repairs, maintenance and insurance in the Roanoke Rapids area comes to about $65.4M a year: $2,315 per household, 23% below the U.S. average. That is about $16.3M of household spending for each company on map listings, 36% above the U.S. figure of $12M. That spending covers all home repairs, maintenance and insurance, which electricians share with other businesses in the trade.
In 2023, official counts showed 16 businesses with payroll in the Roanoke Rapids area classed as electrical contractors. That is one for every 1,765 households, against one for every 1,550 across the U.S.
Population estimates put the population change in the Roanoke Rapids area from 2020 to 2025 at −4.3%, against +3.1% for the U.S. With 4 electricians on map listings, the Roanoke Rapids area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Roanoke Rapids area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the electricians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Roanoke Rapids area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.4 | 2.6 | 2.5 |
| Spending per listing | $16.3M | $11.1M | $12M |
| Households per official establishment | 1,765 | 1,386 | 1,550 |
| Official establishment growth, 2019–2023 | n/a | +15.2% | +9.2% |
| Population growth, 2020–2025 | −4.3% | +7.2% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,315 | $2,889 | $3,018 |
| Median household income | $47,104 | $72,388 | $80,734 |
| Groundwork market score | Not scored | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16
- Employees, 2023
- 192
- Annual payroll, 2023
- $10.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 40 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as electrical contractors in the Roanoke Rapids area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Roanoke Rapids area
- Population, 2025 estimate
- 63,025−4.3% since 2020
- Households
- 28,240
- Median age
- 45.1
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.0
- Land area
- 1,261 sq. mi.
- People per square mile
- 51
- Median household income
- $47,104+30.4% vs. 2015–2019, before inflation
- Average household income
- $65,240
- Median home value
- $108,600
- Jobs located here
- 19,026
- Daytime population
- 57,924Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Roanoke Rapids area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the electricians on map listings by name and distance.
Or open the report at the center of the Roanoke Rapids area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardElectricians across North Carolina
Every North Carolina market ranked →The highest-scoring small-town markets in North Carolina for electricians, numbered among those based in North Carolina, with the Roanoke Rapids area marked.
Top small-town markets in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1New Bern, NC | 76 | 8 | 1.5 | $17.1M | +3.6% | #9 of 295 |
| 2Elizabeth City, NC | 66 | 6 | 3.8 | $7M | +4.5% | #53 of 295 |
| 3Anderson Creek, NC | 64 | 19 | 3.8 | $7.2M | +12.3% | #64 of 295 |
| 4Shelby-Kings Mountain, NC | 61 | 12 | 3.1 | $8.2M | +3.4% | #83 of 295 |
| 5Wilson, NC | 59 | 7 | 2.1 | $11.8M | +1.7% | #91 of 295 |
| 6Lumberton, NC | 56 | 11 | 2.6 | $8.6M | +3.4% | #116 of 295 |
| 7Marion, NC | 53 | 5 | 2.7 | $9.4M | +1.5% | #130 of 295 |
| 8Morehead City, NC | 53 | 14 | 4.4 | $6.6M | +4.1% | #136 of 295 |
| 9Forest City, NC | 46 | 8 | 3.0 | $8.1M | +2.1% | #175 of 295 |
| 10Brevard, NC | 41 | 7 | 4.8 | $5.6M | +2.9% | #201 of 295 |
| Roanoke Rapids, NC | Not scored | 4 | 1.4 | $16.3M | −4.3% |
Other business types in the Roanoke Rapids area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many electricians are in the Roanoke Rapids, NC area?
The Roanoke Rapids area has 4 electricians on map listings as of September 2026. The listings count electricians. Official counts show 16 businesses with payroll classed as electrical contractors in 2023.
How much do households in the Roanoke Rapids, NC area spend on home repairs, maintenance and insurance?
About $65.4M a year, or $2,315 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 4 electricians on map listings, it comes to $16.3M per company. The spending figure covers all home repairs, maintenance and insurance, not only electricians. It is estimated from the incomes of the 28,240 households in the Roanoke Rapids area and national spending patterns by income.
How does the Roanoke Rapids, NC area compare with the U.S. for electricians?
The Roanoke Rapids area has 1.4 electricians per 10,000 households, 44% below the U.S. rate of 2.5. Spending per company is $16.3M, 36% above the U.S. figure of $12M. At the national ratio of electricians to household spending, the Roanoke Rapids area would have about 5, against 4 on map listings. There is one business with payroll in the industry for every 1,765 households, against one for every 1,550 across the U.S.
How fast is the Roanoke Rapids, NC area growing?
Population estimates put the Roanoke Rapids area at 63,025 people in 2025, down 4.3% since 2020, against +3.1% for the U.S. It has 28,240 households. The median household income in the Roanoke Rapids area is $47,104 a year, 42% below the U.S. median of $80,734. That rose 30.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Roanoke Rapids area has no market score for electricians: the score needs at least 5 on map listings, and it has 4.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Roanoke Rapids area. It maps the electricians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for electricians · All 56 business types in the Roanoke Rapids area
Screening a site or an acquisition in the Roanoke Rapids area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Roanoke Rapids area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.