Groundwork

Real estate · County · Kentucky

Real estate agents and brokers in Henderson County, KY

Competitor counts, household spending and official business counts for real estate agents and brokers in Henderson County, KY, set against other counties and the U.S.

Groundwork market score · out of 100

Score 48 out of 100: Lower middle

Ranked #1,141 of 2,176 scored counties
#50 of 72 scored counties in Kentucky

Listings
27
2 chain locations (7%)
Official establishments
12
Businesses with payroll, 2023
Household spending a year
$253.8M
On rent and homeowner costs · $13,702 a household
Housing spending per listing (U.S. = 100)
172
72% above the U.S.
Listings per 10k households
14.6
52% below the U.S.
Population, 2025
44,255
−0.9% since 2020

See the real estate agents and brokers around any address in Henderson County

The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Henderson County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 27 real estate agents and brokers in Henderson County. Of those, 2 are chain locations, or 7%, against 4% across the U.S. Per 10,000 households, that is 14.6, 52% below the U.S. rate of 30.6.

Household spending on rent and homeowner costs in Henderson County comes to about $253.8M a year: $13,702 per household, 18% below the U.S. average. Housing spending per office is 72% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.

The official count of businesses with payroll classed as offices of real estate agents and brokers in Henderson County was 12 in 2023. That is one for every 1,544 households, against one for every 788 across the U.S.

Population estimates show Henderson County declined 0.9% from 2020 to 2025, against +3.1% for the U.S. For real estate agents and brokers, Henderson County has a Groundwork market score of 48 (lower middle): #1,141 of 2,176 scored counties and #50 of 72 scored counties in Kentucky.

How Henderson County compares

The same measures for Kentucky and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate agents and brokers in Henderson County, KY compared with Kentucky and the U.S.
MeasureHenderson CountyKentuckyU.S.
Listings per 10k households14.621.530.6
Housing spending per listing (U.S. = 100)172122100
Households per official establishment1,5441,251788
Official establishment growth, 2019–2023n/a+21.6%+20.1%
Population growth, 2020–2025−0.9%+2.2%+3.1%
Spending per household on rent and homeowner costs$13,702$14,283$16,661
Median household income$58,851$63,726$80,734
Groundwork market score4860

Official counts and lending

Businesses

Official establishments, 2019 to 2023
12 → 12
Employees, 2023
27
Annual payroll, 2023
$827K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
272 chain locations
Listings at the U.S. rate for this spending
47The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as offices of real estate agents and brokers in Henderson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Henderson County

Population, 2025 estimate
44,255−0.9% since 2020
Households
18,522
Median age
41.9
Homes lived in by their owners
65%
Vehicles per household
1.7
Land area
436 sq. mi.
People per square mile
101
Median household income
$58,851+20.3% vs. 2015–2019, before inflation
Average household income
$76,123
Median home value
$171,900
Jobs located here
18,213
Daytime population
42,177Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Henderson County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.

Or open the report at the center of Henderson County. Signed out, you see a blurred preview; on an account, each report is one action.

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Real estate agents and brokers across Kentucky

Every Kentucky market ranked →

The highest-scoring counties in Kentucky for real estate agents and brokers, numbered among those based in Kentucky, with Henderson County marked.

Top counties in Kentucky

Counties in Kentucky ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Harrison County, KY7868.2318+4.9%#52 of 2,176
2Spencer County, KY751013.7222+7.7%#87 of 2,176
3Grant County, KY7277.6341+4.7%#146 of 2,176
4Hart County, KY7156.8353+4.3%#169 of 2,176
5Woodford County, KY711513.9208+3.7%#182 of 2,176
6Marion County, KY7067.8318+2.7%#203 of 2,176
7Bullitt County, KY703711.7243+5.0%#209 of 2,176
8Nelson County, KY702412.5212+4.8%#214 of 2,176
9Lincoln County, KY6888.2293+4.6%#259 of 2,176
10Graves County, KY68149.9247+1.4%#268 of 2,176
50Henderson County, KY482714.6172−0.9%#1,141 of 2,176

Other business types in Henderson County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate agents and brokers are in Henderson County, KY?

Henderson County has 27 real estate agents and brokers on map listings as of September 2026. 2 of them (7%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 12 businesses with payroll classed as offices of real estate agents and brokers in 2023.

How much do households in Henderson County, KY spend on rent and homeowner costs?

About $253.8M a year, or $13,702 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). For the 27 real estate agents and brokers on map listings, housing spending per office is 72% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 18,522 households in Henderson County and national spending patterns by income.

How does Henderson County, KY compare with the U.S. for real estate agents and brokers?

Henderson County has 14.6 real estate agents and brokers per 10,000 households, 52% below the U.S. rate of 30.6. The index of housing spending per office is 172, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, Henderson County would have about 47, against 27 on map listings. There is one business with payroll in the industry for every 1,544 households, against one for every 788 across the U.S.

How fast is Henderson County, KY growing?

Population estimates put Henderson County at 44,255 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 18,522 households. The median household income in Henderson County is $58,851 a year, 27% below the U.S. median of $80,734. That rose 20.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Henderson County scores 48 for real estate agents and brokers (lower middle), #1,141 of 2,176 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Henderson County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate agents and brokers · All 56 business types in Henderson County

Screening a site or an acquisition in Henderson County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Henderson County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.