Fitness and classes · County · Kentucky
Gyms in Calloway County, KY
How Calloway County, KY compares with other counties and the U.S. for gyms: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 28 out of 100: Lower middle
Ranked #1,544 of 1,792 scored counties
#37 of 49 scored counties in Kentucky
- Listings
- 11
- 2 chain locations (18%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $8M
- On memberships, classes and admissions · $527 a household
- Spending per listing
- $730K
- 44% below the U.S.
- Listings per 10k households
- 7.2
- 5% below the U.S.
- Population, 2025
- 39,421
- +4.9% since 2020
See the gyms around any address in Calloway County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Calloway County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms, Calloway County has a Groundwork market score of 28 (lower middle): #1,544 of 1,792 scored counties and #37 of 49 scored counties in Kentucky. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 11 gyms in Calloway County. 2 of them (18%) are chain locations, against 28% across the U.S. That is 7.2 per 10,000 households, 5% below the U.S. rate of 7.6.
At $527 per household (46% below the U.S. average), households in Calloway County spend about $8M a year on memberships, classes and admissions. Spread across 11 gyms, that is $730K per gym, 44% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
There is no official count of businesses with payroll classed as fitness and recreational sports centers in Calloway County: counts under 3 aren’t published. Population estimates show Calloway County grew 4.9% from 2020 to 2025, faster than the U.S. (+3.1%).
How Calloway County compares
The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Calloway County | Kentucky | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.2 | 6.4 | 7.6 |
| Spending per listing | $730K | $1M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | n/a | 4,652 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +3.2% | +5.8% |
| Population growth, 2020–2025 | +4.9% | +2.2% | +3.1% |
| Spending per household on memberships, classes and admissions | $527 | $643 | $983 |
| Median household income | $52,706 | $63,726 | $80,734 |
| Groundwork market score | 28 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/aAll fitness and recreational sports centers
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 112 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in Calloway County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Calloway County
- Population, 2025 estimate
- 39,421+4.9% since 2020
- Households
- 15,239
- Median age
- 37.8
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.8
- Land area
- 385 sq. mi.
- People per square mile
- 99
- Median household income
- $52,706+24.7% vs. 2015–2019, before inflation
- Average household income
- $72,292
- Median home value
- $183,200
- Jobs located here
- 15,172
- Daytime population
- 39,043Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Calloway County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Calloway County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Kentucky
Every Kentucky market ranked →The highest-scoring counties in Kentucky for gyms, numbered among those based in Kentucky, with Calloway County marked.
Top counties in Kentucky
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oldham County, KY | 76 | 10 | 4.3 | $2.7M | +4.9% | #116 of 1,792 |
| 2Boone County, KY | 74 | 34 | 6.7 | $1.4M | +6.5% | #153 of 1,792 |
| 3Scott County, KY | 71 | 14 | 6.2 | $1.3M | +8.2% | #213 of 1,792 |
| 4Shelby County, KY | 70 | 9 | 4.9 | $1.6M | +6.2% | #231 of 1,792 |
| 5Woodford County, KY | 62 | 7 | 6.5 | $1.2M | +3.7% | #461 of 1,792 |
| 6Meade County, KY | 60 | 5 | 4.5 | $1.6M | +2.2% | #514 of 1,792 |
| 7Pike County, KY | 57 | 6 | 2.5 | $1.9M | −6.4% | #634 of 1,792 |
| 8Bullitt County, KY | 56 | 23 | 7.2 | $1M | +5.0% | #706 of 1,792 |
| 9Kenton County, KY | 54 | 45 | 6.7 | $1.2M | +3.9% | #763 of 1,792 |
| 10Nelson County, KY | 54 | 13 | 6.8 | $955K | +4.8% | #775 of 1,792 |
| 37Calloway County, KY | 28 | 11 | 7.2 | $730K | +4.9% | #1,544 of 1,792 |
Other business types in Calloway County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Calloway County, KY?
There are 11 gyms on map listings in Calloway County as of September 2026. 2 of them (18%) are chain locations. The listings count gyms and fitness centers. No official count is published for fitness and recreational sports centers in Calloway County: counts under 3 are left out.
How much do households in Calloway County, KY spend on memberships, classes and admissions?
About $8M a year, or $527 per household. That is 46% below the U.S. average (an index of 54, where 100 is the U.S. average). Spread across the 11 gyms on map listings, it comes to $730K per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 15,239 households in Calloway County and national spending patterns by income.
How does Calloway County, KY compare with the U.S. for gyms?
Calloway County has 7.2 gyms per 10,000 households, 5% below the U.S. rate of 7.6. Spending per gym is $730K, 44% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Calloway County would have about 6, against 11 on map listings.
How fast is Calloway County, KY growing?
Population estimates put Calloway County at 39,421 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 15,239 households. The median household income in Calloway County is $52,706 a year, 35% below the U.S. median of $80,734. That rose 24.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Calloway County scores 28 for gyms (lower middle), #1,544 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Calloway County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Calloway County
Screening a site or an acquisition in Calloway County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Calloway County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.