County profile · Kentucky
Grayson County, KY market data
How Grayson County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 27,406
- +3.6% since 2020
- Households
- 10,129
- Median household income
- $50,757
- +31.5% vs. 2015–2019, before inflation
- Median home value
- $164,600
- Jobs located here
- 7,694
- Highest market score
- 68
- Sit-down restaurants, #430 of 2,405 scored counties
A site report maps the competitors on map listings around any address in Grayson County by name and distance, and the households and spending within reach. Or open the report at the center of Grayson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Grayson County has an estimated 27,406 people and 10,129 households. Population estimates put the population change in Grayson County from 2020 to 2025 at +3.6%, faster than the U.S. (+3.1%). Median household income in Grayson County is $50,757, 37% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.5%, before inflation.
Relative to the U.S., household spending in Grayson County runs highest on vehicle insurance (an index of 139, where 100 is the U.S. average) and lowest on memberships, classes and admissions (55).
Of the business types scored in Grayson County, sit-down restaurants (68), restaurants and cafes (66) and home repair companies (65) have the highest Groundwork market scores. For sit-down restaurants, that ranks #430 of 2,405 scored counties.
Against the U.S., map listings per household run highest for gas stations (2.7 times the U.S. rate) and lowest for real estate businesses (49% below the U.S. rate).
All 56 business types in Grayson County
Highest Groundwork market score first. Each score compares Grayson County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Sit-down restaurants | 68 | #430 of 2,405 | 34 | 33.6 | $938K | 141 | 9 |
| Restaurants and cafes | 66 | #504 of 2,405 | 60 | 59.2 | $532K | 143 | 33 |
| Home repair trades | 65 | #350 of 2,057 | 7 | 6.9 | $3.5M | 146 | 14 |
| Landscaping and lawn care | 65 | #355 of 1,493 | 5 | 4.9 | $2.6M | 88 | 5 |
| Real estate | 62 | #513 of 2,229 | 20 | 19.7 | Index only | 155 | 3 |
| Lawn, cleaning and pest control | 61 | #476 of 1,771 | 9 | 8.9 | $1.4M | 85 | 5 |
| Clothing, shoes and laundry | 61 | #673 of 2,210 | 13 | 12.8 | $1.3M | 144 | 3 |
| Clothing and shoe stores | 59 | #715 of 2,087 | 10 | 9.9 | $1.6M | 130 | 3 |
| HVAC and plumbing | 55 | #676 of 1,707 | 5 | 4.9 | $5M | 104 | 8 |
| Auto repair and car care | 52 | #1,157 of 2,401 | 45 | 44.4 | $218K | 81 | 10 |
| Auto repair shops | 51 | #1,162 of 2,378 | 25 | 24.7 | $392K | 88 | 9 |
| Real estate agents and brokers | 49 | #1,094 of 2,176 | 17 | 16.8 | Index only | 145 | Under 3 |
| Hair salons | 46 | #1,373 of 2,339 | 17 | 16.8 | $451K | 105 | Under 3 |
| Salons, barbers and spas | 44 | #1,514 of 2,385 | 31 | 30.6 | $247K | 116 | Under 3 |
| Insurance agencies | 42 | #1,410 of 2,272 | 25 | 24.7 | $1.1M | 88 | 17 |
| Grocery and convenience stores | 42 | #1,537 of 2,402 | 29 | 28.6 | $1.9M | 56 | 5 |
| Pet businesses | 40 | #1,530 of 2,200 | 13 | 12.8 | $574K | 65 | Under 3 |
| Doctors, dentists and clinics | 39 | #1,723 of 2,394 | 69 | 68.1 | $140K | 92 | 20 |
| Primary care and pediatrics | 38 | #1,217 of 1,656 | 9 | 8.9 | $1.1M | 60 | 9 |
| Gas stations | 38 | #1,689 of 2,358 | 30 | 29.6 | $1.1M | 45 | 18 |
| Physical therapy | 36 | #1,077 of 1,422 | 5 | 4.9 | $1.9M | 80 | 4 |
| Fast food and sandwich shops | 35 | #1,672 of 2,222 | 14 | 13.8 | $2.3M | 75 | 21 |
| Grocery stores | 34 | #1,554 of 2,070 | 13 | 12.8 | $4.2M | 45 | 4 |
| Spas and skin care | 33 | #1,459 of 1,769 | 9 | 8.9 | $852K | 97 | Under 3 |
| Convenience stores | 33 | #1,721 of 2,261 | 14 | 13.8 | $3.9M | 50 | Under 3 |
| Funeral homes | 31 | #1,203 of 1,472 | 7 | 6.9 | $209K | 31 | 3 |
| Collision repair and body shops | 30 | #1,113 of 1,327 | 6 | 5.9 | $1.6M | 53 | 4 |
| Pizza | 28 | #1,845 of 2,090 | 13 | 12.8 | $2.5M | 48 | 21 |
| Gyms, studios and classes | 28 | #1,851 of 2,088 | 12 | 11.8 | $459K | 69 | Under 3 |
| Pet grooming and boarding | 26 | #1,273 of 1,461 | 7 | 6.9 | $1.1M | 42 | Under 3 |
| Gyms | 22 | #1,650 of 1,792 | 10 | 9.9 | $551K | 42 | Under 3 |
| Barbershops | Not scored | Not scored | 4 | 3.9 | $1.9M | 102 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 4 | 3.9 | $2.5M | 97 | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 3.9 | $2.4M | 246 | 4 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 3.0 | $10.6M | 257 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 3.0 | $1.2M | 120 | 3 |
| Chiropractors | Not scored | Not scored | 3 | 3.0 | $3.2M | 135 | 3 |
| Coffee shops and cafes | Not scored | Not scored | 3 | 3.0 | $10.6M | 287 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 3.0 | $3.3M | 131 | Under 3 |
| Electricians | Not scored | Not scored | 2 | 2.0 | $12.4M | Too few | 6 |
| House cleaning | Not scored | Not scored | 2 | 2.0 | $6.4M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 2.0 | $4.8M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 2.0 | $6.4M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 2.0 | $3.7M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 2.0 | Index only | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 2.0 | $3.7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.0 | $16.5M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.0 | $16.5M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.0 | $5.5M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.0 | Index only | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 1.0 | $7.7M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 1.0 | $9.7M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.0 | $5.5M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Grayson County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.8M | $969 | 101 |
| Gasoline and other fuels | $32.4M | $3,202 | 123 |
| Food away from home | $31.9M | $3,150 | 77 |
| Groceries | $54.7M | $5,397 | 85 |
| Personal care products and services | $7.7M | $757 | 75 |
| Child care and other personal services | $3.6M | $355 | 61 |
| Memberships, classes and admissions | $5.5M | $544 | 55 |
| Medical and dental services | $9.7M | $954 | 74 |
| Pets | $7.5M | $736 | 81 |
| Clothing, shoes and related services | $16.5M | $1,626 | 79 |
| Vehicle insurance | $27.6M | $2,726 | 139 |
| Home repairs, maintenance and insurance | $24.8M | $2,452 | 81 |
| Lawn care, cleaning and other household services | $12.9M | $1,272 | 90 |
| Rent and homeowner costs | $134.7M | $13,300 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Grayson County
- Population, 2025 estimate
- 27,406+3.6% since 2020
- Households
- 10,129
- Median age
- 40.7
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.1
- Land area
- 500 sq. mi.
- People per square mile
- 53
- Median household income
- $50,757+31.5% vs. 2015–2019, before inflation
- Average household income
- $71,276
- Median home value
- $164,600
- Jobs located here
- 7,694
- Daytime population
- 23,667Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Grayson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Grayson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Kentucky 8
- Edmonson County, KY12,355 people
- Breckinridge County, KY20,881 people
- Butler County, KY12,393 people
- Hart County, KY19,603 people
- Hardin County, KY111,942 people
- Ohio County, KY23,735 people
- Larue County, KY15,107 people
- Meade County, KY30,158 people
Questions
How fast is Grayson County, KY growing?
Population estimates put Grayson County at 27,406 people in 2025, up 3.6% since 2020, faster than the U.S. (+3.1%). It has 10,129 households. Median household income rose 31.5% from the 2015–2019 survey, before inflation.
How much do households in Grayson County, KY spend?
Households in Grayson County spend about $134.7M a year on rent and homeowner costs, $54.7M on groceries and $32.4M on gasoline and other fuels. Set against the U.S., households in Grayson County spend the most on vehicle insurance (an index of 139, where 100 is the U.S. average) and the least on memberships, classes and admissions (55).
Which business types have the highest market scores in Grayson County, KY?
The highest Groundwork market scores in Grayson County are for sit-down restaurants (68), restaurants and cafes (66) and home repair companies (65). Grayson County ranks #430 of 2,405 scored counties for sit-down restaurants.
How does Grayson County, KY compare with the U.S.?
The median household income in Grayson County is $50,757 a year, 37% below the U.S. median of $80,734. The population rose 3.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $164,600, against $332,700 for the U.S. For its number of households, Grayson County has the most map listings, relative to the U.S., for gas stations (2.7 times the U.S. rate) and the fewest for real estate businesses (49% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 31 of the 56 business types have a score in Grayson County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Grayson County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Grayson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Grayson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.