Pets · County · Iowa
Pet businesses in Page County, IA
How Page County, IA compares with other counties and the U.S. for pet businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 22 out of 100: Low
Ranked #2,068 of 2,200 scored counties
#56 of 71 scored counties in Iowa
- Listings
- 8
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $4.5M
- On pets · $719 a household
- Spending per listing
- $563K
- 36% below the U.S.
- Listings per 10k households
- 12.8
- 23% above the U.S.
- Population, 2025
- 14,856
- −2.3% since 2020
See the pet businesses around any address in Page County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Page County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Page County scores 22 (low) on the Groundwork market score for pet businesses, ranking #2,068 of 2,200 scored counties and #56 of 71 scored counties in Iowa. That puts it in the bottom quarter of counties.
At $719 per household (21% below the U.S. average), households in Page County spend about $4.5M a year on pets. That is about $563K of household spending for each business on map listings, 36% below the U.S. figure of $878K.
There are 8 pet businesses on map listings in Page County as of September 2026. None of them are chain locations, against 17% across the U.S. Per 10,000 households, that is 12.8, 23% above the U.S. rate of 10.4.
Official counts don’t publish a figure for pet care, veterinarians and pet stores in Page County, since they leave out counts under 3. Population estimates show Page County declined 2.3% from 2020 to 2025, against +3.1% for the U.S.
How Page County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Page County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.8 | 12.9 | 10.4 |
| Spending per listing | $563K | $654K | $878K |
| Households per official establishment | n/a | 1,542 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +13.4% | +11.4% |
| Population growth, 2020–2025 | −2.3% | +1.5% | +3.1% |
| Spending per household on pets | $719 | $843 | $909 |
| Median household income | $57,953 | $75,059 | $80,734 |
| Groundwork market score | 22 | 26 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 8Businesses with no payroll
- Map listings, September 2026
- 80 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Page County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Page County
- Population, 2025 estimate
- 14,856−2.3% since 2020
- Households
- 6,255
- Median age
- 44.8
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 535 sq. mi.
- People per square mile
- 28
- Median household income
- $57,953+11.7% vs. 2015–2019, before inflation
- Average household income
- $76,498
- Median home value
- $125,300
- Jobs located here
- 6,169
- Daytime population
- 14,765Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Page County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Page County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for pet businesses, numbered among those based in Iowa, with Page County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dallas County, IA | 82 | 38 | 8.9 | $1.2M | +17.8% | #47 of 2,200 |
| 2Johnson County, IA | 73 | 56 | 8.8 | $993K | +4.6% | #195 of 2,200 |
| 3Benton County, IA | 69 | 12 | 11.8 | $759K | +1.8% | #332 of 2,200 |
| 4Woodbury County, IA | 66 | 25 | 6.1 | $1.3M | +0.7% | #415 of 2,200 |
| 5Delaware County, IA | 62 | 6 | 8.1 | $1M | +1.3% | #572 of 2,200 |
| 6Polk County, IA | 62 | 223 | 10.9 | $841K | +4.8% | #577 of 2,200 |
| 7Warren County, IA | 62 | 26 | 12.6 | $755K | +9.0% | #588 of 2,200 |
| 8Buena Vista County, IA | 60 | 6 | 8.0 | $1M | −1.7% | #649 of 2,200 |
| 9Pottawattamie County, IA | 60 | 40 | 10.6 | $770K | −0.7% | #666 of 2,200 |
| 10Tama County, IA | 58 | 5 | 7.4 | $1M | −1.5% | #714 of 2,200 |
| 56Page County, IA | 22 | 8 | 12.8 | $563K | −2.3% | #2,068 of 2,200 |
Other business types in Page County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses22
- Veterinarians
- Pet grooming and boarding
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Page County, IA?
As of September 2026, map listings count 8 pet businesses in Page County. None of them are chain locations. The listings count vets, groomers, boarding and pet stores. No official count is published for pet care, veterinarians and pet stores in Page County: counts under 3 are left out. Official counts also show 8 one-person businesses without payroll.
How much do households in Page County, IA spend on pets?
About $4.5M a year, or $719 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 8 pet businesses on map listings, it comes to $563K per business. It is estimated from the incomes of the 6,255 households in Page County and national spending patterns by income.
How does Page County, IA compare with the U.S. for pet businesses?
Page County has 12.8 pet businesses per 10,000 households, 23% above the U.S. rate of 10.4. Spending per business is $563K, 36% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, Page County would have about 5, against 8 on map listings.
How fast is Page County, IA growing?
Population estimates put Page County at 14,856 people in 2025, down 2.3% since 2020, against +3.1% for the U.S. It has 6,255 households. Median household income in Page County is $57,953, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 11.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Page County scores 22 for pet businesses (low), #2,068 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Page County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Page County
Screening a site or an acquisition in Page County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Page County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.