County profile · Iowa
Henry County, IA market data
Population, household spending and competition for 56 business types in Henry County, each scored against other counties.
- Population, 2025
- 19,349
- −5.4% since 2020
- Households
- 7,644
- Median household income
- $67,436
- +26.1% vs. 2015–2019, before inflation
- Median home value
- $164,300
- Jobs located here
- 8,724
- Highest market score
- 62
- Real estate, #477 of 2,229 scored counties
A site report maps the competitors on map listings around any address in Henry County by name and distance, and the households and spending within reach. Or open the report at the center of Henry County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 19,349 people live in Henry County, in 7,644 households. Population estimates put the population change in Henry County from 2020 to 2025 at −5.4%, against +3.1% for the U.S. The median household income in Henry County is $67,436 a year, 16% below the U.S. median of $80,734. That rose 26.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Henry County spend the most on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and the least on child care and other personal services (61).
The highest Groundwork market scores in Henry County are for real estate businesses (62); real estate agents and brokers (51); and lawn care, cleaning and pest control companies (43). Henry County ranks #477 of 2,229 scored counties for real estate businesses.
For its number of households, Henry County has the most map listings, relative to the U.S., for pizza places (2.5 times the U.S. rate) and the fewest for medical and dental practices (29% below the U.S. rate).
All 56 business types in Henry County
Highest Groundwork market score first. Each score compares Henry County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate | 62 | #477 of 2,229 | 7 | 9.2 | Index only | 336 | 3 |
| Real estate agents and brokers | 51 | #975 of 2,176 | 6 | 7.8 | Index only | 312 | Under 3 |
| Lawn, cleaning and pest control | 43 | #1,112 of 1,771 | 5 | 6.5 | $1.8M | 106 | 9 |
| Restaurants and cafes | 43 | #1,490 of 2,405 | 74 | 96.8 | $373K | 100 | 27 |
| Fast food and sandwich shops | 42 | #1,449 of 2,222 | 12 | 15.7 | $2.3M | 75 | 10 |
| Sit-down restaurants | 42 | #1,527 of 2,405 | 39 | 51.0 | $707K | 107 | 12 |
| Gyms, studios and classes | 41 | #1,450 of 2,088 | 10 | 13.1 | $603K | 91 | 3 |
| Grocery and convenience stores | 41 | #1,541 of 2,402 | 15 | 19.6 | $3M | 87 | Under 3 |
| Bakeries and dessert shops | 40 | #1,283 of 1,889 | 6 | 7.8 | $4.6M | 111 | 5 |
| Doctors, dentists and clinics | 40 | #1,652 of 2,394 | 46 | 60.2 | $222K | 146 | 28 |
| Clothing, shoes and laundry | 39 | #1,553 of 2,210 | 18 | 23.5 | $781K | 89 | 3 |
| Spas and skin care | 37 | #1,357 of 1,769 | 7 | 9.2 | $1M | 116 | Under 3 |
| Clothing and shoe stores | 37 | #1,510 of 2,087 | 14 | 18.3 | $1M | 79 | 3 |
| Coffee shops and cafes | 36 | #1,546 of 2,063 | 7 | 9.2 | $3.9M | 106 | 5 |
| Pizza | 32 | #1,748 of 2,090 | 15 | 19.6 | $1.8M | 36 | 10 |
| Tire shops | 31 | #1,225 of 1,530 | 6 | 7.8 | $1.4M | 57 | Under 3 |
| Auto repair and car care | 30 | #2,020 of 2,401 | 35 | 45.8 | $246K | 92 | 23 |
| Salons, barbers and spas | 28 | #2,176 of 2,385 | 36 | 47.1 | $197K | 93 | 8 |
| Auto repair shops | 27 | #2,102 of 2,378 | 22 | 28.8 | $391K | 88 | 21 |
| Optometrists and eye care | 26 | #1,131 of 1,302 | 5 | 6.5 | $2M | 65 | Under 3 |
| Grocery stores | 26 | #1,747 of 2,070 | 7 | 9.2 | $6.3M | 68 | Under 3 |
| Dentists and orthodontists | 25 | #1,755 of 1,886 | 11 | 14.4 | $928K | 94 | 10 |
| Home repair trades | 23 | #1,955 of 2,057 | 12 | 15.7 | $1.6M | 67 | 13 |
| Hair salons | 23 | #2,170 of 2,339 | 24 | 31.4 | $296K | 69 | 5 |
| Chiropractors | 22 | #1,406 of 1,490 | 8 | 10.5 | $1.3M | 53 | 4 |
| Gas stations | 22 | #2,182 of 2,358 | 18 | 23.5 | $1.2M | 51 | 12 |
| Funeral homes | 21 | #1,392 of 1,472 | 8 | 10.5 | $162K | 24 | 3 |
| HVAC and plumbing | 21 | #1,640 of 1,707 | 7 | 9.2 | $2.8M | 59 | 7 |
| Collision repair and body shops | 19 | #1,270 of 1,327 | 5 | 6.5 | $1.7M | 56 | 6 |
| Pet businesses | 19 | #2,119 of 2,200 | 11 | 14.4 | $536K | 61 | 7 |
| Martial arts and dance studios | 18 | #1,271 of 1,334 | 5 | 6.5 | $1.2M | 60 | Under 3 |
| Pet grooming and boarding | 15 | #1,416 of 1,461 | 5 | 6.5 | $1.2M | 46 | Under 3 |
| Insurance agencies | 11 | #2,235 of 2,272 | 14 | 18.3 | $961K | 77 | 18 |
| Electricians | Not scored | Not scored | 4 | 5.2 | $4.9M | 41 | 6 |
| Gyms | Not scored | Not scored | 4 | 5.2 | $1.5M | 116 | 3 |
| House cleaning | Not scored | Not scored | 4 | 5.2 | $2.2M | 35 | 3 |
| Nail salons | Not scored | Not scored | 4 | 5.2 | $1.8M | 106 | Under 3 |
| Physical therapy | Not scored | Not scored | 4 | 5.2 | $2.6M | 106 | 3 |
| Veterinarians | Not scored | Not scored | 4 | 5.2 | $1.5M | 54 | 7 |
| Car washes and detailing | Not scored | Not scored | 3 | 3.9 | $2.9M | 114 | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 2.6 | $1.4M | Too few | 3 |
| Convenience stores | Not scored | Not scored | 2 | 2.6 | $22.1M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 2.6 | $7M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 2.6 | $5.1M | Too few | 11 |
| Barbershops | Not scored | Not scored | 1 | 1.3 | $7.1M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.3 | $14.1M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 1.3 | $8.9M | Too few | 6 |
| Property management | Not scored | Not scored | 1 | 1.3 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.3 | $19.6M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.3 | $6M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Henry County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $8.6M | $1,126 | 118 |
| Gasoline and other fuels | $22.1M | $2,885 | 111 |
| Food away from home | $27.6M | $3,608 | 89 |
| Groceries | $44.3M | $5,790 | 92 |
| Personal care products and services | $7.1M | $928 | 92 |
| Child care and other personal services | $2.7M | $356 | 61 |
| Memberships, classes and admissions | $6M | $788 | 80 |
| Medical and dental services | $10.2M | $1,336 | 104 |
| Pets | $5.9M | $771 | 85 |
| Clothing, shoes and related services | $14.1M | $1,838 | 89 |
| Vehicle insurance | $13.5M | $1,760 | 90 |
| Home repairs, maintenance and insurance | $19.6M | $2,560 | 85 |
| Lawn care, cleaning and other household services | $8.9M | $1,159 | 82 |
| Rent and homeowner costs | $102M | $13,346 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Henry County
- Population, 2025 estimate
- 19,349−5.4% since 2020
- Households
- 7,644
- Median age
- 41.4
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 434 sq. mi.
- People per square mile
- 46
- Median household income
- $67,436+26.1% vs. 2015–2019, before inflation
- Average household income
- $83,722
- Median home value
- $164,300
- Jobs located here
- 8,724
- Daytime population
- 19,734Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Henry County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Henry County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Washington County, IA22,561 people
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- Keokuk County, IA9,924 people
Questions
How fast is Henry County, IA growing?
Population estimates put Henry County at 19,349 people in 2025, down 5.4% since 2020, against +3.1% for the U.S. It has 7,644 households. Against the 2015–2019 survey, median household income rose 26.1%, before inflation.
How much do households in Henry County, IA spend?
Households in Henry County spend about $102M a year on rent and homeowner costs, $44.3M on groceries and $27.6M on food away from home. Relative to the U.S., household spending in Henry County runs highest on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and lowest on child care and other personal services (61).
Which business types have the highest market scores in Henry County, IA?
Of the business types scored in Henry County, real estate businesses (62); real estate agents and brokers (51); and lawn care, cleaning and pest control companies (43) have the highest Groundwork market scores. For real estate businesses, that ranks #477 of 2,229 scored counties.
How does Henry County, IA compare with the U.S.?
Median household income in Henry County is $67,436, 16% below the U.S. median of $80,734. The population fell 5.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $164,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pizza places (2.5 times the U.S. rate) and lowest for medical and dental practices (29% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 33 of the 56 business types have a score in Henry County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Henry County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Henry County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Henry County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.