Groundwork

Fitness and classes · County · Iowa

Gyms and studios in Louisa County, IA

How Louisa County, IA compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 3.

Listings
3
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$3.5M
On memberships, classes and admissions · $827 a household
Spending per listing
$1.2M
76% above the U.S.
Listings per 10k households
7.1
52% below the U.S.
Population, 2025
10,416
−3.7% since 2020

See the gyms and studios around any address in Louisa County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Louisa County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on memberships, classes and admissions in Louisa County comes to about $3.5M a year: $827 per household, 16% below the U.S. average. Spread across 3 gyms and studios, that is $1.2M per location, 76% above the U.S. figure of $662K.

There are 3 gyms and studios on map listings in Louisa County as of September 2026. Per 10,000 households, that is 7.1, 52% below the U.S. rate of 14.9.

Official counts don’t publish a figure for fitness centers and recreation instruction in Louisa County, since they leave out counts under 3.

Between 2020 and 2025, the population of Louisa County declined 3.7%, against +3.1% for the U.S. With 3 gyms and studios on map listings, Louisa County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Louisa County compares

The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Louisa County, IA compared with Iowa and the U.S.
MeasureLouisa CountyIowaU.S.
Listings per 10k households7.114.814.9
Spending per listing$1.2M$603K$662K
Households per official establishmentn/a1,8881,641
Official establishment growth, 2019–2023n/a+3.9%+8.2%
Population growth, 2020–2025−3.7%+1.5%+3.1%
Spending per household on memberships, classes and admissions$827$890$983
Median household income$77,354$75,059$80,734
Groundwork market scoreNot scored44

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
30 chain locations
Listings at the U.S. rate for this spending
5The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Louisa County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Louisa County

Population, 2025 estimate
10,416−3.7% since 2020
Households
4,237
Median age
43.2
Homes lived in by their owners
80%
Vehicles per household
2.3
Land area
402 sq. mi.
People per square mile
27
Median household income
$77,354+36.5% vs. 2015–2019, before inflation
Average household income
$93,435
Median home value
$150,100
Jobs located here
3,871
Daytime population
9,399Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Louisa County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Louisa County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Iowa

Every Iowa market ranked →

The highest-scoring counties in Iowa for gyms and studios, numbered among those based in Iowa, with Louisa County marked.

Top counties in Iowa

Counties in Iowa ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Warren County, IA832713.1$805K+9.0%#42 of 2,088
2Benton County, IA7998.8$1.1M+1.8%#79 of 2,088
3Buchanan County, IA7367.3$1.1M+1.3%#173 of 2,088
4Dallas County, IA735913.9$922K+17.8%#183 of 2,088
5Guthrie County, IA71510.9$845K+1.6%#234 of 2,088
6Madison County, IA70811.9$829K+3.8%#251 of 2,088
7Cedar County, IA6967.9$1.1M−0.7%#267 of 2,088
8Allamakee County, IA6858.4$935K+1.2%#303 of 2,088
9Harrison County, IA6869.9$892K+0.4%#308 of 2,088
10Marshall County, IA65117.1$1.1M−0.5%#395 of 2,088
Louisa County, IANot scored37.1$1.2M−3.7%

Other business types in Louisa County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in Louisa County, IA?

As of September 2026, map listings count 3 gyms and studios in Louisa County. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Louisa County: counts under 3 are left out.

How much do households in Louisa County, IA spend on memberships, classes and admissions?

About $3.5M a year, or $827 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 3 gyms and studios on map listings, it comes to $1.2M per location. It is estimated from the incomes of the 4,237 households in Louisa County and national spending patterns by income.

How does Louisa County, IA compare with the U.S. for gyms and studios?

Louisa County has 7.1 gyms and studios per 10,000 households, 52% below the U.S. rate of 14.9. Spending per location is $1.2M, 76% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Louisa County would have about 5, against 3 on map listings.

How fast is Louisa County, IA growing?

Population estimates put Louisa County at 10,416 people in 2025, down 3.7% since 2020, against +3.1% for the U.S. It has 4,237 households. The median household income in Louisa County is $77,354 a year, 4% below the U.S. median of $80,734. That rose 36.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Louisa County has no market score for gyms and studios: the score needs at least 5 on map listings, and it has 3.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Louisa County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Louisa County

Screening a site or an acquisition in Louisa County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Louisa County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.