Food and drink · County · Iowa
Bakeries and dessert shops in Henry County, IA
How Henry County, IA compares with other counties and the U.S. for bakeries and dessert shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #1,283 of 1,889 scored counties
#36 of 47 scored counties in Iowa
- Listings
- 6
- 2 chain locations (33%)
- Official establishments
- 5
- All snack bars and retail bakeries
- Household spending a year
- $27.6M
- On food away from home · $3,608 a household
- Spending per listing
- $4.6M
- 11% above the U.S.
- Listings per 10k households
- 7.8
- 20% below the U.S.
- Population, 2025
- 19,349
- −5.4% since 2020
See the bakeries and dessert shops around any address in Henry County
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Henry County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in Henry County comes to about $27.6M a year: $3,608 per household, 11% below the U.S. average. That is about $4.6M of household spending for each shop on map listings, 11% above the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.
Henry County has 6 bakeries and dessert shops on map listings as of September 2026. Chain locations make up 33% of them, against 35% across the U.S. That is 7.8 per 10,000 households, 20% below the U.S. rate of 9.8.
In 2023, official counts showed 5 businesses with payroll in Henry County classed as snack bars and retail bakeries. That is one for every 1,529 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops.
Population estimates show Henry County declined 5.4% from 2020 to 2025, against +3.1% for the U.S. For bakeries and dessert shops, Henry County has a Groundwork market score of 40 (lower middle): #1,283 of 1,889 scored counties and #36 of 47 scored counties in Iowa.
How Henry County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Henry County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.8 | 8.0 | 9.8 |
| Spending per listing | $4.6M | $4.8M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 1,529 | 1,583 | 1,369 |
| Official establishment growth, 2019–2023 | n/a | +52.2% | +24.6% |
| Population growth, 2020–2025 | −5.4% | +1.5% | +3.1% |
| Spending per household on food away from home | $3,608 | $3,880 | $4,070 |
| Median household income | $67,436 | $75,059 | $80,734 |
| Groundwork market score | 40 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 5All snack bars and retail bakeries
- Employees, 2023
- 46
- Annual payroll, 2023
- $413K
- One-person businesses, 2023
- 0All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 62 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack bars and retail bakeries in Henry County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in Henry County
- Population, 2025 estimate
- 19,349−5.4% since 2020
- Households
- 7,644
- Median age
- 41.4
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 434 sq. mi.
- People per square mile
- 46
- Median household income
- $67,436+26.1% vs. 2015–2019, before inflation
- Average household income
- $83,722
- Median home value
- $164,300
- Jobs located here
- 8,724
- Daytime population
- 19,734Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Henry County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of Henry County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for bakeries and dessert shops, numbered among those based in Iowa, with Henry County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, IA | 82 | 11 | 5.3 | $8.2M | +9.0% | #67 of 1,889 |
| 2Dallas County, IA | 80 | 32 | 7.5 | $6.3M | +17.8% | #89 of 1,889 |
| 3Jones County, IA | 74 | 5 | 6.1 | $6.1M | +2.9% | #184 of 1,889 |
| 4Madison County, IA | 74 | 5 | 7.5 | $5.6M | +3.8% | #190 of 1,889 |
| 5Buchanan County, IA | 66 | 5 | 6.1 | $6.2M | +1.3% | #360 of 1,889 |
| 6Boone County, IA | 63 | 5 | 4.6 | $8.8M | +0.4% | #433 of 1,889 |
| 7Muscatine County, IA | 63 | 10 | 5.8 | $6.4M | −3.0% | #439 of 1,889 |
| 8Pottawattamie County, IA | 62 | 27 | 7.2 | $5.3M | −0.7% | #469 of 1,889 |
| 9Polk County, IA | 61 | 184 | 9.0 | $4.7M | +4.8% | #515 of 1,889 |
| 10Mahaska County, IA | 60 | 5 | 5.7 | $6.3M | −1.2% | #531 of 1,889 |
| 36Henry County, IA | 40 | 6 | 7.8 | $4.6M | −5.4% | #1,283 of 1,889 |
Other business types in Henry County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes43
- Sit-down restaurants42
- Fast food and sandwich shops42
- Pizza32
- Coffee shops and cafes36
- Bakeries and dessert shops40
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in Henry County, IA?
Map listings as of September 2026 show 6 bakeries and dessert shops in Henry County. 2 of them (33%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 5 businesses with payroll classed as snack bars and retail bakeries in 2023. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too.
How much do households in Henry County, IA spend on food away from home?
About $27.6M a year, or $3,608 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 6 bakeries and dessert shops on map listings, it comes to $4.6M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 7,644 households in Henry County and national spending patterns by income.
How does Henry County, IA compare with the U.S. for bakeries and dessert shops?
Henry County has 7.8 bakeries and dessert shops per 10,000 households, 20% below the U.S. rate of 9.8. Spending per shop is $4.6M, 11% above the U.S. figure of $4.1M. At the U.S. ratio of bakeries and dessert shops to household spending, Henry County would have about 7, against 6 on map listings. There is one business with payroll in the industry for every 1,529 households, against one for every 1,369 across the U.S.
How fast is Henry County, IA growing?
Population estimates put Henry County at 19,349 people in 2025, down 5.4% since 2020, against +3.1% for the U.S. It has 7,644 households. The median household income in Henry County is $67,436 a year, 16% below the U.S. median of $80,734. That rose 26.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Henry County scores 40 for bakeries and dessert shops (lower middle), #1,283 of 1,889 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Henry County. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in Henry County
Screening a site or an acquisition in Henry County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Henry County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.