County profile · Iowa
Guthrie County, IA market data
How Guthrie County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 10,782
- +1.6% since 2020
- Households
- 4,600
- Median household income
- $77,711
- +27.1% vs. 2015–2019, before inflation
- Median home value
- $180,100
- Jobs located here
- 3,087
- Highest market score
- 78
- Doctors, dentists and clinics, #129 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Guthrie County by name and distance, and the households and spending within reach. Or open the report at the center of Guthrie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Guthrie County has an estimated 10,782 people and 4,600 households. Population estimates show Guthrie County grew 1.6% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Guthrie County is $77,711, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.1%, before inflation.
Relative to the U.S., household spending in Guthrie County runs highest on vehicle maintenance and repairs (an index of 140, where 100 is the U.S. average) and lowest on child care and other personal services (71).
Of the business types scored in Guthrie County, medical and dental practices (78); salons, barbers and spas (76); and fast food and sandwich shops (73) have the highest Groundwork market scores. For medical and dental practices, that ranks #129 of 2,394 scored counties.
Guthrie County is part of the Des Moines-West Des Moines metro area. Against the U.S., map listings per household run highest for gas stations (2.2 times the U.S. rate) and lowest for salons, barbers and spas (45% below the U.S. rate).
All 56 business types in Guthrie County
Highest Groundwork market score first. Each score compares Guthrie County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 78 | #129 of 2,394 | 23 | 50.0 | $287K | 188 | 3 |
| Salons, barbers and spas | 76 | #140 of 2,385 | 12 | 26.1 | $386K | 182 | Under 3 |
| Fast food and sandwich shops | 73 | #287 of 2,222 | 5 | 10.9 | $3.6M | 119 | 6 |
| Gyms, studios and classes | 71 | #234 of 2,088 | 5 | 10.9 | $845K | 128 | Under 3 |
| Hair salons | 67 | #397 of 2,339 | 9 | 19.6 | $515K | 120 | Under 3 |
| Real estate | 65 | #365 of 2,229 | 5 | 10.9 | Index only | 302 | 5 |
| Real estate agents and brokers | 56 | #725 of 2,176 | 5 | 10.9 | Index only | 240 | 5 |
| Home repair trades | 55 | #781 of 2,057 | 5 | 10.9 | $2.5M | 105 | 8 |
| Convenience stores | 55 | #949 of 2,261 | 5 | 10.9 | $5.6M | 71 | Under 3 |
| Restaurants and cafes | 55 | #989 of 2,405 | 52 | 113.0 | $350K | 94 | 16 |
| Sit-down restaurants | 52 | #1,110 of 2,405 | 31 | 67.4 | $586K | 88 | 6 |
| Pizza | 48 | #1,133 of 2,090 | 8 | 17.4 | $2.3M | 45 | 6 |
| Clothing, shoes and laundry | 48 | #1,212 of 2,210 | 11 | 23.9 | $835K | 95 | Under 3 |
| Gas stations | 48 | #1,289 of 2,358 | 11 | 23.9 | $1.4M | 59 | 6 |
| Grocery and convenience stores | 48 | #1,302 of 2,402 | 13 | 28.3 | $2.2M | 64 | 3 |
| Tire shops | 43 | #966 of 1,530 | 5 | 10.9 | $1.2M | 49 | Under 3 |
| Clothing and shoe stores | 42 | #1,344 of 2,087 | 10 | 21.7 | $918K | 72 | Under 3 |
| Auto repair shops | 41 | #1,607 of 2,378 | 16 | 34.8 | $385K | 87 | 11 |
| Auto repair and car care | 37 | #1,787 of 2,401 | 30 | 65.2 | $205K | 76 | 14 |
| Grocery stores | 35 | #1,516 of 2,070 | 5 | 10.9 | $5.6M | 60 | 3 |
| Pet businesses | 33 | #1,802 of 2,200 | 9 | 19.6 | $438K | 50 | 3 |
| Insurance agencies | 24 | #1,981 of 2,272 | 10 | 21.7 | $942K | 75 | 14 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 8.7 | $4.5M | 110 | 4 |
| Car washes and detailing | Not scored | Not scored | 4 | 8.7 | $1.5M | 61 | Under 3 |
| Chiropractors | Not scored | Not scored | 4 | 8.7 | $1.7M | 69 | 3 |
| Coffee shops and cafes | Not scored | Not scored | 4 | 8.7 | $4.5M | 123 | 4 |
| Gyms | Not scored | Not scored | 4 | 8.7 | $1.1M | 81 | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 8.7 | $1.4M | 86 | 8 |
| Veterinarians | Not scored | Not scored | 4 | 8.7 | $985K | 36 | 3 |
| Child care and preschools | Not scored | Not scored | 3 | 6.5 | $635K | 63 | 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 6.5 | $2.1M | 67 | 4 |
| Dentists and orthodontists | Not scored | Not scored | 3 | 6.5 | $2.2M | 224 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 6.5 | $4.2M | 35 | 4 |
| Funeral homes | Not scored | Not scored | 3 | 6.5 | $250K | 37 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 6.5 | $1.9M | 66 | 8 |
| Optometrists and eye care | Not scored | Not scored | 3 | 6.5 | $2.2M | 70 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 6.5 | $2.2M | 124 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 4.3 | $2.3M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 4.3 | $6.4M | Too few | 4 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 4.3 | $2M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 4.3 | $3.3M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 2.2 | $9.2M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 2.2 | $5.8M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 1 | 2.2 | $4.6M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 2.2 | $4.2M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Guthrie County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $6.2M | $1,338 | 140 |
| Gasoline and other fuels | $15.5M | $3,369 | 130 |
| Food away from home | $18.2M | $3,951 | 97 |
| Groceries | $28.1M | $6,107 | 97 |
| Personal care products and services | $4.6M | $1,008 | 100 |
| Child care and other personal services | $1.9M | $414 | 71 |
| Memberships, classes and admissions | $4.2M | $919 | 93 |
| Medical and dental services | $6.6M | $1,437 | 112 |
| Pets | $3.9M | $857 | 94 |
| Clothing, shoes and related services | $9.2M | $1,996 | 97 |
| Vehicle insurance | $9.4M | $2,048 | 105 |
| Home repairs, maintenance and insurance | $12.7M | $2,767 | 92 |
| Lawn care, cleaning and other household services | $5.8M | $1,251 | 89 |
| Rent and homeowner costs | $65.4M | $14,219 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Guthrie County
- Population, 2025 estimate
- 10,782+1.6% since 2020
- Households
- 4,600
- Median age
- 45.0
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.3
- Land area
- 591 sq. mi.
- People per square mile
- 18
- Median household income
- $77,711+27.1% vs. 2015–2019, before inflation
- Average household income
- $100,744
- Median home value
- $180,100
- Jobs located here
- 3,087
- Daytime population
- 9,376Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Guthrie County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Guthrie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Audubon County, IA5,599 people
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- Madison County, IA16,926 people
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- Cass County, IA13,096 people
- Boone County, IA26,668 people
Questions
How fast is Guthrie County, IA growing?
Population estimates put Guthrie County at 10,782 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 4,600 households. Median household income rose 27.1% from the 2015–2019 survey, before inflation.
How much do households in Guthrie County, IA spend?
Households in Guthrie County spend about $65.4M a year on rent and homeowner costs, $28.1M on groceries and $18.2M on food away from home. Set against the U.S., households in Guthrie County spend the most on vehicle maintenance and repairs (an index of 140, where 100 is the U.S. average) and the least on child care and other personal services (71).
Which business types have the highest market scores in Guthrie County, IA?
The highest Groundwork market scores in Guthrie County are for medical and dental practices (78); salons, barbers and spas (76); and fast food and sandwich shops (73). Guthrie County ranks #129 of 2,394 scored counties for medical and dental practices.
How does Guthrie County, IA compare with the U.S.?
The median household income in Guthrie County is $77,711 a year, 4% below the U.S. median of $80,734. The population rose 1.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $180,100, against $332,700 for the U.S. For its number of households, Guthrie County has the most map listings, relative to the U.S., for gas stations (2.2 times the U.S. rate) and the fewest for salons, barbers and spas (45% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 22 of the 56 business types have a score in Guthrie County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Guthrie County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Guthrie County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Guthrie County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.