County profile · Iowa
Dallas County, IA market data
Population, household spending and competition for 56 business types in Dallas County, each scored against other counties.
- Population, 2025
- 118,457
- +17.8% since 2020
- Households
- 42,471
- Median household income
- $102,379
- +15.7% vs. 2015–2019, before inflation
- Median home value
- $355,600
- Jobs located here
- 53,926
- Highest market score
- 95
- Auto repair shops, #5 of 2,378 scored counties
A site report maps the competitors on map listings around any address in Dallas County by name and distance, and the households and spending within reach. Or open the report at the center of Dallas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 118,457 people live in Dallas County, in 42,471 households. Population estimates put the population change in Dallas County from 2020 to 2025 at +17.8%, faster than the U.S. (+3.1%). The median household income in Dallas County is $102,379 a year, 27% above the U.S. median of $80,734. That rose 15.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Dallas County spend the most on medical and dental services (an index of 131, where 100 is the U.S. average) and the least on vehicle insurance (89).
The highest Groundwork market scores in Dallas County are for auto repair shops (95), grocery and convenience stores (95) and pet stores (94). Dallas County ranks #5 of 2,378 scored counties for auto repair shops.
Dallas County is part of the Des Moines-West Des Moines metro area. For its number of households, Dallas County has the most map listings, relative to the U.S., for chiropractors (70% above the U.S. rate) and the fewest for gas stations (57% below the U.S. rate).
All 56 business types in Dallas County
Highest Groundwork market score first. Each score compares Dallas County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair shops | 95 | #5 of 2,378 | 53 | 12.5 | $964K | 217 | 20 |
| Grocery and convenience stores | 95 | #13 of 2,402 | 54 | 12.7 | $5.3M | 158 | 16 |
| Pet stores | 94 | #1 of 974 | 6 | 1.4 | $7.5M | 165 | Under 3 |
| Convenience stores | 94 | #12 of 2,261 | 27 | 6.4 | $10.7M | 136 | 3 |
| Auto repair and car care | 93 | #9 of 2,401 | 117 | 27.5 | $437K | 163 | 37 |
| Electricians | 92 | #4 of 1,160 | 6 | 1.4 | $23.3M | 194 | 18 |
| Collision repair and body shops | 92 | #9 of 1,327 | 11 | 2.6 | $4.6M | 151 | 7 |
| Grocery stores | 92 | #37 of 2,070 | 18 | 4.2 | $16M | 172 | 13 |
| HVAC and plumbing | 91 | #5 of 1,707 | 17 | 4.0 | $8.2M | 173 | 28 |
| Tire shops | 91 | #8 of 1,530 | 8 | 1.9 | $6.4M | 255 | 6 |
| Home repair trades | 87 | #10 of 2,057 | 37 | 8.7 | $3.8M | 156 | 56 |
| Veterinarians | 85 | #45 of 1,485 | 14 | 3.3 | $3.2M | 118 | 10 |
| Primary care and pediatrics | 83 | #59 of 1,656 | 23 | 5.4 | $3.1M | 176 | 49 |
| Fast food and sandwich shops | 83 | #89 of 2,222 | 50 | 11.8 | $4M | 133 | 72 |
| Martial arts and dance studios | 82 | #23 of 1,334 | 13 | 3.1 | $4.2M | 207 | 12 |
| Pet businesses | 82 | #47 of 2,200 | 38 | 8.9 | $1.2M | 134 | 23 |
| Gas stations | 82 | #105 of 2,358 | 20 | 4.7 | $6.1M | 257 | 38 |
| Barbershops | 80 | #66 of 1,356 | 8 | 1.9 | $6.3M | 336 | 4 |
| Bakeries and dessert shops | 80 | #89 of 1,889 | 32 | 7.5 | $6.3M | 152 | 25 |
| Sit-down restaurants | 80 | #130 of 2,405 | 219 | 51.6 | $923K | 139 | 68 |
| Restaurants and cafes | 80 | #142 of 2,405 | 401 | 94.4 | $504K | 136 | 167 |
| Pizza | 77 | #147 of 2,090 | 40 | 9.4 | $5.1M | 99 | 72 |
| Roofing and gutters | 75 | #94 of 1,177 | 14 | 3.3 | $10M | 118 | 10 |
| Pet grooming and boarding | 75 | #116 of 1,461 | 12 | 2.8 | $3.7M | 147 | 13 |
| Spas and skin care | 75 | #128 of 1,769 | 37 | 8.7 | $1.4M | 156 | 10 |
| Physical therapy | 74 | #161 of 1,422 | 26 | 6.1 | $2.8M | 115 | 16 |
| Dentists and orthodontists | 74 | #183 of 1,886 | 45 | 10.6 | $1.6M | 163 | 37 |
| Gyms, studios and classes | 73 | #183 of 2,088 | 59 | 13.9 | $922K | 139 | 34 |
| Property management | 70 | #141 of 910 | 7 | 1.6 | Index only | 178 | 26 |
| Gyms | 70 | #230 of 1,792 | 34 | 8.0 | $1.6M | 123 | 22 |
| Lawn, cleaning and pest control | 70 | #233 of 1,771 | 30 | 7.1 | $2.1M | 125 | 82 |
| Hair salons | 70 | #297 of 2,339 | 98 | 23.1 | $517K | 120 | 28 |
| Coffee shops and cafes | 68 | #368 of 2,063 | 50 | 11.8 | $4M | 109 | 25 |
| Doctors, dentists and clinics | 68 | #423 of 2,394 | 301 | 70.9 | $239K | 157 | 138 |
| Salons, barbers and spas | 67 | #393 of 2,385 | 177 | 41.7 | $286K | 135 | 53 |
| Optometrists and eye care | 64 | #327 of 1,302 | 22 | 5.2 | $3.3M | 104 | 12 |
| Landscaping and lawn care | 64 | #379 of 1,493 | 24 | 5.7 | $2.6M | 89 | 55 |
| Nail salons | 63 | #336 of 1,328 | 30 | 7.1 | $1.7M | 101 | 11 |
| Yoga, Pilates and fitness studios | 62 | #186 of 777 | 12 | 2.8 | $4.5M | 112 | 22 |
| Child care and preschools | 61 | #523 of 1,611 | 26 | 6.1 | $958K | 96 | 37 |
| Car washes and detailing | 59 | #505 of 1,451 | 27 | 6.4 | $1.9M | 75 | 8 |
| Funeral homes | 58 | #522 of 1,472 | 9 | 2.1 | $560K | 83 | 6 |
| Chiropractors | 54 | #642 of 1,490 | 39 | 9.2 | $1.8M | 77 | 24 |
| Clothing, shoes and laundry | 51 | #1,118 of 2,210 | 122 | 28.7 | $834K | 95 | 72 |
| Clothing and shoe stores | 48 | #1,144 of 2,087 | 102 | 24.0 | $998K | 79 | 72 |
| Mortgage brokers and lenders | 45 | #536 of 887 | 24 | 5.7 | Index only | 74 | 11 |
| Real estate agents and brokers | 44 | #1,385 of 2,176 | 128 | 30.1 | Index only | 99 | 111 |
| Real estate | 44 | #1,421 of 2,229 | 160 | 37.7 | Index only | 100 | 166 |
| Insurance agencies | 34 | #1,687 of 2,272 | 70 | 16.5 | $1.1M | 84 | 69 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.9 | $12.8M | 93 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 0.9 | $15.7M | 153 | 6 |
| Dry cleaners | Not scored | Not scored | 2 | 0.5 | $50.9M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 0.5 | $31.4M | Too few | 21 |
| Laundromats | Not scored | Not scored | 2 | 0.5 | $50.9M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.5 | $36M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.2 | Index only | Too few | Under 3 |
Household spending in Dallas County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $51.1M | $1,203 | 126 |
| Gasoline and other fuels | $122.8M | $2,891 | 111 |
| Food away from home | $202.2M | $4,760 | 117 |
| Groceries | $288.3M | $6,788 | 107 |
| Personal care products and services | $50.7M | $1,193 | 119 |
| Child care and other personal services | $24.9M | $587 | 101 |
| Memberships, classes and admissions | $54.4M | $1,281 | 130 |
| Medical and dental services | $71.9M | $1,694 | 131 |
| Pets | $44.9M | $1,057 | 116 |
| Clothing, shoes and related services | $101.8M | $2,397 | 117 |
| Vehicle insurance | $73.9M | $1,739 | 89 |
| Home repairs, maintenance and insurance | $139.9M | $3,293 | 109 |
| Lawn care, cleaning and other household services | $62.7M | $1,477 | 104 |
| Rent and homeowner costs | $693.9M | $16,338 | 98 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Dallas County
- Population, 2025 estimate
- 118,457+17.8% since 2020
- Households
- 42,471
- Median age
- 36.8
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.0
- Land area
- 588 sq. mi.
- People per square mile
- 184
- Median household income
- $102,379+15.7% vs. 2015–2019, before inflation
- Average household income
- $137,324
- Median home value
- $355,600
- Jobs located here
- 53,926
- Daytime population
- 106,998Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Dallas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Dallas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Iowa 8
- Polk County, IA503,175 people
- Madison County, IA16,926 people
- Warren County, IA54,409 people
- Guthrie County, IA10,688 people
- Boone County, IA26,668 people
- Story County, IA100,466 people
- Adair County, IA7,460 people
- Greene County, IA8,688 people
Questions
How fast is Dallas County, IA growing?
Population estimates put Dallas County at 118,457 people in 2025, up 17.8% since 2020, faster than the U.S. (+3.1%). It has 42,471 households. Against the 2015–2019 survey, median household income rose 15.7%, before inflation.
How much do households in Dallas County, IA spend?
Households in Dallas County spend about $693.9M a year on rent and homeowner costs, $288.3M on groceries and $202.2M on food away from home. Relative to the U.S., household spending in Dallas County runs highest on medical and dental services (an index of 131, where 100 is the U.S. average) and lowest on vehicle insurance (89).
Which business types have the highest market scores in Dallas County, IA?
Of the business types scored in Dallas County, auto repair shops (95), grocery and convenience stores (95) and pet stores (94) have the highest Groundwork market scores. For auto repair shops, that ranks #5 of 2,378 scored counties.
How does Dallas County, IA compare with the U.S.?
Median household income in Dallas County is $102,379, 27% above the U.S. median of $80,734. The population rose 17.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $355,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for chiropractors (70% above the U.S. rate) and lowest for gas stations (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in Dallas County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Dallas County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Dallas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Dallas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.