Health care · Small-town market · Indiana
Chiropractors in the Madison, IN area
The chiropractors in the Madison, IN area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 71 out of 100: Upper middle
Ranked #42 of 426 scored small-town markets
#5 of 18 scored small-town markets based in Indiana
- Listings
- 5
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $16.7M
- On medical and dental services · $1,302 a household
- Spending per listing
- $3.3M
- 39% above the U.S.
- Listings per 10k households
- 3.9
- 28% below the U.S.
- Population, 2025
- 33,279
- +0.6% since 2020
See the chiropractors around any address in the Madison area
The site report maps the chiropractors on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Madison area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Madison area scores 71 (upper middle) on the Groundwork market score for chiropractors, ranking #42 of 426 scored small-town markets and #5 of 18 scored small-town markets based in Indiana. That puts it in the top 10% of small-town markets for chiropractors.
As of September 2026, map listings count 5 chiropractors in the Madison area. None of them are chain locations, against 8% across the U.S. That is 3.9 per 10,000 households, 28% below the U.S. rate of 5.4.
At $1,302 per household (in line with the U.S. average), households in the Madison area spend about $16.7M a year on medical and dental services. Spread across 5 chiropractors, that is $3.3M per practice, 39% above the U.S. figure of $2.4M. That spending covers all medical and dental services, which chiropractors share with other businesses in the trade.
There is no official count of businesses with payroll classed as offices of chiropractors in the Madison area: counts under 3 aren’t published. Between 2020 and 2025, the population of the Madison area grew 0.6%, slower than the U.S. (+3.1%).
How the Madison area compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the chiropractors counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Madison area | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.9 | 4.1 | 5.4 |
| Spending per listing | $3.3M | $3.4M | $2.4M |
| Households per official establishment | n/a | 4,109 | 3,237 |
| Official establishment growth, 2019–2023 | n/a | +0.3% | +0.8% |
| Population growth, 2020–2025 | +0.6% | +2.7% | +3.1% |
| Spending per household on medical and dental services | $1,302 | $1,390 | $1,288 |
| Median household income | $64,577 | $71,957 | $80,734 |
| Groundwork market score | 71 | 74 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 50 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of chiropractors in the Madison area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Madison area
- Population, 2025 estimate
- 33,279+0.6% since 2020
- Households
- 12,790
- Median age
- 41.5
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 361 sq. mi.
- People per square mile
- 91
- Median household income
- $64,577+22.5% vs. 2015–2019, before inflation
- Average household income
- $82,160
- Median home value
- $194,600
- Jobs located here
- 12,163
- Daytime population
- 31,641Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Madison area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the chiropractors on map listings by name and distance.
Or open the report at the center of the Madison area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardChiropractors across Indiana
Every Indiana market ranked →The highest-scoring small-town markets in Indiana for chiropractors, numbered among those based in Indiana, with the Madison area marked.
Top small-town markets in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Seymour, IN | 87 | 5 | 2.8 | $4.9M | +1.9% | #1 of 426 |
| 2Crawfordsville, IN | 82 | 5 | 3.2 | $4.2M | +2.7% | #6 of 426 |
| 3Plymouth, IN | 77 | 7 | 3.9 | $3.4M | +1.2% | #17 of 426 |
| 4Huntington, IN | 73 | 6 | 3.9 | $3.4M | +1.6% | #28 of 426 |
| 5Madison, IN | 71 | 5 | 3.9 | $3.3M | +0.6% | #42 of 426 |
| 6Vincennes, IN | 70 | 5 | 3.3 | $3.9M | −1.7% | #46 of 426 |
| 7Auburn, IN | 70 | 8 | 4.7 | $2.9M | +2.9% | #53 of 426 |
| 8Kendallville, IN | 70 | 10 | 5.5 | $2.4M | +1.0% | #55 of 426 |
| 9Logansport, IN | 68 | 6 | 4.0 | $3.1M | +0.1% | #68 of 426 |
| 10Bedford, IN | 67 | 10 | 5.2 | $2.5M | +1.2% | #78 of 426 |
Other business types in the Madison area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many chiropractors are in the Madison, IN area?
The Madison area has 5 chiropractors on map listings as of September 2026. None of them are chain locations. The listings count chiropractors. No official count is published for offices of chiropractors in the Madison area: counts under 3 are left out.
How much do households in the Madison, IN area spend on medical and dental services?
About $16.7M a year, or $1,302 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 5 chiropractors on map listings, it comes to $3.3M per practice. The spending figure covers all medical and dental services, not only chiropractors. It is estimated from the incomes of the 12,790 households in the Madison area and national spending patterns by income.
How does the Madison, IN area compare with the U.S. for chiropractors?
The Madison area has 3.9 chiropractors per 10,000 households, 28% below the U.S. rate of 5.4. Spending per practice is $3.3M, 39% above the U.S. figure of $2.4M. At the national ratio of chiropractors to household spending, the Madison area would have about 7, against 5 on map listings.
How fast is the Madison, IN area growing?
Population estimates put the Madison area at 33,279 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 12,790 households. Median household income in the Madison area is $64,577, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Madison area scores 71 for chiropractors (upper middle), #42 of 426 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Madison area. It maps the chiropractors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for chiropractors · All 56 business types in the Madison area
Screening a site or an acquisition in the Madison area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Madison area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.