Food and drink · Small-town market · Indiana
Coffee shops and cafes in the Madison, IN area
The coffee shops and cafes in the Madison, IN area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #281 of 529 scored small-town markets
#20 of 23 scored small-town markets based in Indiana
- Listings
- 10
- 3 chain locations (30%)
- Official establishments
- 11
- All snack and nonalcoholic beverage bars
- Household spending a year
- $45M
- On food away from home · $3,516 a household
- Spending per listing
- $4.5M
- 21% above the U.S.
- Listings per 10k households
- 7.8
- 29% below the U.S.
- Population, 2025
- 33,279
- +0.6% since 2020
See the coffee shops and cafes around any address in the Madison area
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Madison area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $3,516 per household (14% below the U.S. average), households in the Madison area spend about $45M a year on food away from home. That is about $4.5M of household spending for each cafe on map listings, 21% above the U.S. figure of $3.7M. The spending figure covers all food away from home, not only coffee shops and cafes.
There are 10 coffee shops and cafes on map listings in the Madison area as of September 2026. Chain locations make up 30% of them, against 39% across the U.S. Per 10,000 households, that is 7.8, 29% below the U.S. rate of 11.0.
In 2023, official counts showed 11 businesses with payroll in the Madison area classed as snack and nonalcoholic beverage bars. That is one for every 1,163 households, against one for every 1,518 across the U.S. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes.
Population estimates show the Madison area grew 0.6% from 2020 to 2025, slower than the U.S. (+3.1%). The Madison area scores 48 (lower middle) on the Groundwork market score for coffee shops and cafes, ranking #281 of 529 scored small-town markets and #20 of 23 scored small-town markets based in Indiana.
How the Madison area compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Madison area | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.8 | 8.0 | 11.0 |
| Spending per listing | $4.5M | $4.8M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | 1,163 | 2,125 | 1,518 |
| Official establishment growth, 2019–2023 | n/a | +40.8% | +24.3% |
| Population growth, 2020–2025 | +0.6% | +2.7% | +3.1% |
| Spending per household on food away from home | $3,516 | $3,802 | $4,070 |
| Median household income | $64,577 | $71,957 | $80,734 |
| Groundwork market score | 48 | 70 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11All snack and nonalcoholic beverage bars
- Employees, 2023
- 80
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- 0All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 103 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in the Madison area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in the Madison area
- Population, 2025 estimate
- 33,279+0.6% since 2020
- Households
- 12,790
- Median age
- 41.5
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 361 sq. mi.
- People per square mile
- 91
- Median household income
- $64,577+22.5% vs. 2015–2019, before inflation
- Average household income
- $82,160
- Median home value
- $194,600
- Jobs located here
- 12,163
- Daytime population
- 31,641Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Madison area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of the Madison area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCoffee shops and cafes across Indiana
Every Indiana market ranked →The highest-scoring small-town markets in Indiana for coffee shops and cafes, numbered among those based in Indiana, with the Madison area marked.
Top small-town markets in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greencastle, IN | 86 | 8 | 5.7 | $6.7M | +3.2% | #2 of 529 |
| 2Bedford, IN | 83 | 8 | 4.2 | $8.5M | +1.2% | #5 of 529 |
| 3Washington, IN | 79 | 5 | 4.2 | $8.6M | +2.5% | #12 of 529 |
| 4Jasper, IN | 74 | 16 | 9.1 | $4.3M | +0.9% | #35 of 529 |
| 5Seymour, IN | 72 | 12 | 6.6 | $5.6M | +1.9% | #43 of 529 |
| 6Crawfordsville, IN | 71 | 6 | 3.8 | $9.6M | +2.7% | #50 of 529 |
| 7New Castle, IN | 71 | 7 | 3.8 | $9.1M | +0.5% | #51 of 529 |
| 8Kendallville, IN | 71 | 15 | 8.3 | $4.4M | +1.0% | #55 of 529 |
| 9Auburn, IN | 68 | 15 | 8.8 | $4.2M | +2.9% | #74 of 529 |
| 10Plymouth, IN | 65 | 14 | 7.9 | $4.6M | +1.2% | #103 of 529 |
| 20Madison, IN | 48 | 10 | 7.8 | $4.5M | +0.6% | #281 of 529 |
Other business types in the Madison area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes48
- Sit-down restaurants53
- Fast food and sandwich shops47
- Pizza40
- Coffee shops and cafes48
- Bakeries and dessert shops41
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in the Madison, IN area?
As of September 2026, map listings count 10 coffee shops and cafes in the Madison area. 3 of them (30%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 11 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too.
How much do households in the Madison, IN area spend on food away from home?
About $45M a year, or $3,516 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 10 coffee shops and cafes on map listings, it comes to $4.5M per cafe. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade. It is estimated from the incomes of the 12,790 households in the Madison area and national spending patterns by income.
How does the Madison, IN area compare with the U.S. for coffee shops and cafes?
The Madison area has 7.8 coffee shops and cafes per 10,000 households, 29% below the U.S. rate of 11.0. Spending per cafe is $4.5M, 21% above the U.S. figure of $3.7M. At the U.S. ratio of coffee shops and cafes to household spending, the Madison area would have about 12, against 10 on map listings. There is one business with payroll in the industry for every 1,163 households, against one for every 1,518 across the U.S.
How fast is the Madison, IN area growing?
Population estimates put the Madison area at 33,279 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 12,790 households. Median household income in the Madison area is $64,577, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Madison area scores 48 for coffee shops and cafes (lower middle), #281 of 529 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Madison area. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in the Madison area
Screening a site or an acquisition in the Madison area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Madison area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.