Health care · Small-town market · Indiana
Primary care and pediatric clinics in the Madison, IN area
How the Madison, IN area compares with other small-town markets and the U.S. for primary care and pediatric clinics: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #173 of 458 scored small-town markets
#17 of 21 scored small-town markets based in Indiana
- Listings
- 9
- 5 chain locations (56%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $16.7M
- On medical and dental services · $1,302 a household
- Spending per listing
- $1.9M
- 4% above the U.S.
- Listings per 10k households
- 7.0
- 3% below the U.S.
- Population, 2025
- 33,279
- +0.6% since 2020
See the primary care and pediatric clinics around any address in the Madison area
The site report maps the primary care and pediatric clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Madison area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,302 per household (in line with the U.S. average), households in the Madison area spend about $16.7M a year on medical and dental services. Spread across 9 primary care and pediatric clinics, that is $1.9M per clinic, 4% above the U.S. figure of $1.8M. The spending figure covers all medical and dental services, not only primary care and pediatric clinics.
The Madison area has 9 primary care and pediatric clinics on map listings as of September 2026. 5 of them (56%) are chain locations, against 9% across the U.S. That comes to 7.0 for every 10,000 households, 3% below the U.S. rate of 7.2.
The official count of businesses with payroll classed as offices of physicians in the Madison area was 15 in 2023. That is one for every 853 households, against one for every 593 across the U.S. Official counts list 13 one-person businesses without payroll.
Population estimates show the Madison area grew 0.6% from 2020 to 2025, slower than the U.S. (+3.1%). For primary care and pediatric clinics, the Madison area has a Groundwork market score of 57 (upper middle): #173 of 458 scored small-town markets and #17 of 21 scored small-town markets based in Indiana.
How the Madison area compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the primary care and pediatric clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Madison area | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.0 | 6.9 | 7.2 |
| Spending per listing | $1.9M | $2M | $1.8M |
| Households per official establishment | 853 | 753 | 593 |
| Official establishment growth, 2019–2023 | n/a | −14.6% | −2.2% |
| Population growth, 2020–2025 | +0.6% | +2.7% | +3.1% |
| Spending per household on medical and dental services | $1,302 | $1,390 | $1,288 |
| Median household income | $64,577 | $71,957 | $80,734 |
| Groundwork market score | 57 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15
- Employees, 2023
- 257
- Annual payroll, 2023
- $24.8M
- One-person businesses, 2023
- 13Businesses with no payroll
- Map listings, September 2026
- 95 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of physicians in the Madison area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Madison area
- Population, 2025 estimate
- 33,279+0.6% since 2020
- Households
- 12,790
- Median age
- 41.5
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 361 sq. mi.
- People per square mile
- 91
- Median household income
- $64,577+22.5% vs. 2015–2019, before inflation
- Average household income
- $82,160
- Median home value
- $194,600
- Jobs located here
- 12,163
- Daytime population
- 31,641Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Madison area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the primary care and pediatric clinics on map listings by name and distance.
Or open the report at the center of the Madison area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPrimary care and pediatrics across Indiana
Every Indiana market ranked →The highest-scoring small-town markets in Indiana for primary care and pediatric clinics, numbered among those based in Indiana, with the Madison area marked.
Top small-town markets in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greencastle, IN | 90 | 6 | 4.2 | $3.2M | +3.2% | #2 of 458 |
| 2Auburn, IN | 84 | 9 | 5.3 | $2.6M | +2.9% | #17 of 458 |
| 3New Castle, IN | 79 | 7 | 3.8 | $3.4M | +0.5% | #27 of 458 |
| 4Logansport, IN | 76 | 5 | 3.3 | $3.7M | +0.1% | #41 of 458 |
| 5Greensburg, IN | 76 | 6 | 5.6 | $2.5M | +0.4% | #43 of 458 |
| 6Warsaw, IN | 76 | 21 | 6.6 | $2.1M | +0.9% | #46 of 458 |
| 7Seymour, IN | 74 | 11 | 6.1 | $2.2M | +1.9% | #55 of 458 |
| 8Jasper, IN | 73 | 10 | 5.7 | $2.5M | +0.9% | #59 of 458 |
| 9Connersville, IN | 73 | 5 | 5.3 | $2.3M | +0.7% | #61 of 458 |
| 10Angola, IN | 70 | 7 | 5.0 | $2.8M | +1.0% | #78 of 458 |
| 17Madison, IN | 57 | 9 | 7.0 | $1.9M | +0.6% | #173 of 458 |
Other business types in the Madison area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics39
- Dentists and orthodontists34
- Primary care and pediatrics57
- Urgent care and walk-in clinics
- Chiropractors71
- Physical therapy61
- Optometrists and eye care49
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many primary care and pediatric clinics are in the Madison, IN area?
Map listings as of September 2026 show 9 primary care and pediatric clinics in the Madison area. 5 of them (56%) are chain locations. The listings count primary care, family medicine and pediatric clinics. Official counts show 15 businesses with payroll classed as offices of physicians in 2023. Official counts also show 13 one-person businesses without payroll.
How much do households in the Madison, IN area spend on medical and dental services?
About $16.7M a year, or $1,302 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 9 primary care and pediatric clinics on map listings, it comes to $1.9M per clinic. That spending covers all medical and dental services, which primary care and pediatric clinics share with other businesses in the trade. It is estimated from the incomes of the 12,790 households in the Madison area and national spending patterns by income.
How does the Madison, IN area compare with the U.S. for primary care and pediatric clinics?
The Madison area has 7.0 primary care and pediatric clinics per 10,000 households, 3% below the U.S. rate of 7.2. Spending per clinic is $1.9M, 4% above the U.S. figure of $1.8M. The count on map listings matches the U.S. ratio of primary care and pediatric clinics to household spending. There is one business with payroll in the industry for every 853 households, against one for every 593 across the U.S.
How fast is the Madison, IN area growing?
Population estimates put the Madison area at 33,279 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 12,790 households. Median household income in the Madison area is $64,577, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Madison area scores 57 for primary care and pediatric clinics (upper middle), #173 of 458 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Madison area. It maps the primary care and pediatric clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for primary care and pediatric clinics · All 56 business types in the Madison area
Screening a site or an acquisition in the Madison area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Madison area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.