Real estate · County · Illinois
Real estate agents and brokers in Peoria County, IL
Competitor counts, household spending and official business counts for real estate agents and brokers in Peoria County, IL, set against other counties and the U.S.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #1,931 of 2,176 scored counties
#75 of 82 scored counties in Illinois
- Listings
- 170
- 7 chain locations (4%)
- Official establishments
- 57
- +16.3% since 2019
- Household spending a year
- $1.1B
- On rent and homeowner costs · $13,612 a household
- Housing spending per listing (U.S. = 100)
- 114
- 14% above the U.S.
- Listings per 10k households
- 21.9
- 28% below the U.S.
- Population, 2025
- 178,553
- −1.6% since 2020
See the real estate agents and brokers around any address in Peoria County
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Peoria County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For real estate agents and brokers, Peoria County has a Groundwork market score of 33 (lower middle): #1,931 of 2,176 scored counties and #75 of 82 scored counties in Illinois. That puts it in the bottom quarter of counties.
Households in Peoria County spend about $1.1B a year on rent and homeowner costs, or $13,612 per household, 18% below the U.S. average. Housing spending per office is 14% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.
There are 170 real estate agents and brokers on map listings in Peoria County as of September 2026. 7 of them (4%) are chain locations, against 4% across the U.S. That is 21.9 per 10,000 households, 28% below the U.S. rate of 30.6.
Official counts show 57 businesses with payroll classed as offices of real estate agents and brokers in Peoria County in 2023, up 16.3% from 2019. That is one for every 1,364 households, against one for every 788 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $1M has gone to businesses classed as offices of real estate agents and brokers in Peoria County. Between 2020 and 2025, the population of Peoria County declined 1.6%, against +3.1% for the U.S.
How Peoria County compares
The same measures for Illinois and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Peoria County | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 21.9 | 25.5 | 30.6 |
| Housing spending per listing (U.S. = 100) | 114 | 107 | 100 |
| Households per official establishment | 1,364 | 1,021 | 788 |
| Official establishment growth, 2019–2023 | +16.3% | +10.8% | +20.1% |
| Population growth, 2020–2025 | −1.6% | −0.6% | +3.1% |
| Spending per household on rent and homeowner costs | $13,612 | $14,866 | $16,661 |
| Median household income | $65,108 | $83,390 | $80,734 |
| Groundwork market score | 33 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 49 → 57+16.3% over the period
- Employees, 2023
- 175
- Annual payroll, 2023
- $9.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 1707 chain locations
- Listings at the U.S. rate for this spending
- 194The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $1M
SBA-backed loans to businesses classed as offices of real estate agents and brokers in Peoria County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Peoria County
- Population, 2025 estimate
- 178,553−1.6% since 2020
- Households
- 77,755
- Median age
- 39.5
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.7
- Land area
- 619 sq. mi.
- People per square mile
- 290
- Median household income
- $65,108+16.6% vs. 2015–2019, before inflation
- Average household income
- $92,598
- Median home value
- $158,500
- Jobs located here
- 105,914
- Daytime population
- 205,092Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Peoria County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of Peoria County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Illinois
Every Illinois market ranked →The highest-scoring counties in Illinois for real estate agents and brokers, numbered among those based in Illinois, with Peoria County marked.
Top counties in Illinois
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Henry County, IL | 69 | 11 | 5.4 | 468 | −2.2% | #229 of 2,176 |
| 2Woodford County, IL | 69 | 10 | 6.8 | 409 | −0.8% | #232 of 2,176 |
| 3Douglas County, IL | 68 | 7 | 9.0 | 282 | +0.5% | #263 of 2,176 |
| 4Bureau County, IL | 66 | 8 | 5.7 | 430 | −2.1% | #314 of 2,176 |
| 5Clinton County, IL | 65 | 19 | 13.0 | 205 | +0.6% | #355 of 2,176 |
| 6Boone County, IL | 63 | 16 | 8.2 | 328 | +0.4% | #409 of 2,176 |
| 7Randolph County, IL | 62 | 12 | 10.0 | 240 | −0.6% | #457 of 2,176 |
| 8Fulton County, IL | 61 | 11 | 8.0 | 295 | −2.0% | #503 of 2,176 |
| 9Kendall County, IL | 61 | 89 | 19.6 | 153 | +9.9% | #530 of 2,176 |
| 10Jersey County, IL | 60 | 9 | 11.3 | 231 | −1.5% | #548 of 2,176 |
| 75Peoria County, IL | 33 | 170 | 21.9 | 114 | −1.6% | #1,931 of 2,176 |
Other business types in Peoria County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate31
- Real estate agents and brokers33
- Property management37
- Mortgage brokers and lenders43
- Home inspectors30
Funeral services
Questions
How many real estate agents and brokers are in Peoria County, IL?
As of September 2026, map listings count 170 real estate agents and brokers in Peoria County. 7 of them (4%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 57 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 16.3% from 2019.
How much do households in Peoria County, IL spend on rent and homeowner costs?
About $1.1B a year, or $13,612 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). For the 170 real estate agents and brokers on map listings, housing spending per office is 14% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 77,755 households in Peoria County and national spending patterns by income.
How does Peoria County, IL compare with the U.S. for real estate agents and brokers?
Peoria County has 21.9 real estate agents and brokers per 10,000 households, 28% below the U.S. rate of 30.6. The index of housing spending per office is 114, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, Peoria County would have about 194, against 170 on map listings. There is one business with payroll in the industry for every 1,364 households, against one for every 788 across the U.S. The official count rose 16.3% from 2019 to 2023, against +20.1% for the U.S.
How fast is Peoria County, IL growing?
Population estimates put Peoria County at 178,553 people in 2025, down 1.6% since 2020, against +3.1% for the U.S. It has 77,755 households. Median household income in Peoria County is $65,108, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 16.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Peoria County scores 33 for real estate agents and brokers (lower middle), #1,931 of 2,176 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Peoria County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in Peoria County
Screening a site or an acquisition in Peoria County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Peoria County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.