Home services · Small-town market · Minnesota
HVAC and plumbing companies in the Owatonna, MN area
The HVAC and plumbing companies in the Owatonna, MN area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 66 out of 100: Upper middle
Ranked #82 of 476 scored small-town markets
#1 of 16 scored small-town markets based in Minnesota
- Listings
- 10
- 0 chain locations (0%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $41.8M
- On home repairs, maintenance and insurance · $2,759 a household
- Spending per listing
- $4.2M
- 12% below the U.S.
- Listings per 10k households
- 6.6
- 5% above the U.S.
- Population, 2025
- 37,464
- +0.2% since 2020
See the HVAC and plumbing companies around any address in the Owatonna area
The site report maps the HVAC and plumbing companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Owatonna area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 10 HVAC and plumbing companies in the Owatonna area. None of them are chain locations, against 4% across the U.S. That is 6.6 per 10,000 households, 5% above the U.S. rate of 6.3.
Households in the Owatonna area spend about $41.8M a year on home repairs, maintenance and insurance, or $2,759 per household, 9% below the U.S. average. That works out to $4.2M per company, 12% below the U.S. figure of $4.8M. That spending covers all home repairs, maintenance and insurance, which HVAC and plumbing companies share with other businesses in the trade.
The official count of businesses with payroll classed as plumbing, heating and air-conditioning contractors in the Owatonna area was 8 in 2023. That is one for every 1,892 households, against one for every 1,162 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $85K has gone to businesses classed as plumbing, heating and air-conditioning contractors in the Owatonna area.
Population estimates put the population change in the Owatonna area from 2020 to 2025 at +0.2%, slower than the U.S. (+3.1%). The Groundwork market score for HVAC and plumbing companies in the Owatonna area is 66 (upper middle), #82 of 476 scored small-town markets and #1 of 16 scored small-town markets based in Minnesota. That puts it in the top quarter of small-town markets.
How the Owatonna area compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the HVAC and plumbing companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Owatonna area | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.6 | 6.3 | 6.3 |
| Spending per listing | $4.2M | $4.8M | $4.8M |
| Households per official establishment | 1,892 | 1,271 | 1,162 |
| Official establishment growth, 2019–2023 | n/a | +1.8% | +7.6% |
| Population growth, 2020–2025 | +0.2% | +2.1% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,759 | $2,990 | $3,018 |
| Median household income | $84,196 | $89,062 | $80,734 |
| Groundwork market score | 66 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8
- Employees, 2023
- 52
- Annual payroll, 2023
- $2.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 100 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $85K
SBA-backed loans to businesses classed as plumbing, heating and air-conditioning contractors in the Owatonna area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Owatonna area
- Population, 2025 estimate
- 37,464+0.2% since 2020
- Households
- 15,138
- Median age
- 40.6
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.0
- Land area
- 430 sq. mi.
- People per square mile
- 87
- Median household income
- $84,196+29.7% vs. 2015–2019, before inflation
- Average household income
- $101,587
- Median home value
- $245,400
- Jobs located here
- 18,785
- Daytime population
- 38,229Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Owatonna area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the HVAC and plumbing companies on map listings by name and distance.
Or open the report at the center of the Owatonna area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHVAC and plumbing across Minnesota
Every Minnesota market ranked →The highest-scoring small-town markets in Minnesota for HVAC and plumbing companies, numbered among those based in Minnesota, with the Owatonna area marked.
Top small-town markets in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Owatonna, MN | 66 | 10 | 6.6 | $4.2M | +0.2% | #82 of 476 |
| 2Fergus Falls, MN | 55 | 13 | 5.2 | $5.1M | +1.6% | #177 of 476 |
| 3Albert Lea, MN | 53 | 6 | 4.7 | $5.6M | −1.5% | #198 of 476 |
| 4Alexandria, MN | 51 | 12 | 6.8 | $4M | +2.6% | #224 of 476 |
| 5Winona, MN | 51 | 14 | 6.9 | $3.8M | +1.8% | #227 of 476 |
| 6Bemidji, MN | 49 | 11 | 6.1 | $4.3M | +1.8% | #249 of 476 |
| 7Red Wing, MN | 47 | 14 | 7.1 | $3.9M | +1.3% | #271 of 476 |
| 8Austin, MN | 47 | 13 | 8.3 | $3.2M | +2.3% | #274 of 476 |
| 9Faribault-Northfield, MN | 46 | 23 | 9.8 | $2.9M | +4.2% | #280 of 476 |
| 10Willmar, MN | 45 | 14 | 8.0 | $3.4M | +2.3% | #289 of 476 |
Other business types in the Owatonna area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many HVAC and plumbing companies are in the Owatonna, MN area?
The Owatonna area has 10 HVAC and plumbing companies on map listings as of September 2026. None of them are chain locations. The listings count heating and air-conditioning companies and plumbers. Official counts show 8 businesses with payroll classed as plumbing, heating and air-conditioning contractors in 2023.
How much do households in the Owatonna, MN area spend on home repairs, maintenance and insurance?
About $41.8M a year, or $2,759 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 10 HVAC and plumbing companies on map listings, it comes to $4.2M per company. The spending figure covers all home repairs, maintenance and insurance, not only HVAC and plumbing companies. It is estimated from the incomes of the 15,138 households in the Owatonna area and national spending patterns by income.
How does the Owatonna, MN area compare with the U.S. for HVAC and plumbing companies?
The Owatonna area has 6.6 HVAC and plumbing companies per 10,000 households, 5% above the U.S. rate of 6.3. Spending per company is $4.2M, 12% below the U.S. figure of $4.8M. At the national ratio of HVAC and plumbing companies to household spending, the Owatonna area would have about 9, against 10 on map listings. There is one business with payroll in the industry for every 1,892 households, against one for every 1,162 across the U.S.
How fast is the Owatonna, MN area growing?
Population estimates put the Owatonna area at 37,464 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 15,138 households. The median household income in the Owatonna area is $84,196 a year, 4% above the U.S. median of $80,734. That rose 29.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Owatonna area scores 66 for HVAC and plumbing companies (upper middle), #82 of 476 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Owatonna area. It maps the HVAC and plumbing companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for HVAC and plumbing companies · All 56 business types in the Owatonna area
Screening a site or an acquisition in the Owatonna area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Owatonna area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.