Auto · Small-town market · Minnesota
Car washes and detailers in the Owatonna, MN area
The car washes and detailers in the Owatonna, MN area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #263 of 441 scored small-town markets
#12 of 15 scored small-town markets based in Minnesota
- Listings
- 11
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $17.7M
- On vehicle maintenance and repairs · $1,168 a household
- Spending per listing
- $1.6M
- 36% below the U.S.
- Listings per 10k households
- 7.3
- 92% above the U.S.
- Population, 2025
- 37,464
- +0.2% since 2020
See the car washes and detailers around any address in the Owatonna area
The site report maps the car washes and detailers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Owatonna area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Owatonna area spend about $17.7M a year on vehicle maintenance and repairs, or $1,168 per household, 22% above the U.S. average. Spread across 11 car washes and detailers, that is $1.6M per location, 36% below the U.S. figure of $2.5M. The spending figure covers all vehicle maintenance and repairs, not only car washes and detailers.
There are 11 car washes and detailers on map listings in the Owatonna area as of September 2026. None of them are chain locations, against 23% across the U.S. Per 10,000 households, that is 7.3, 92% above the U.S. rate of 3.8.
Official counts don’t publish a figure for car washes in the Owatonna area, since they leave out counts under 3. Since fiscal 2022, 1 SBA-backed loan worth $548K has gone to businesses classed as car washes in the Owatonna area.
Population estimates put the population change in the Owatonna area from 2020 to 2025 at +0.2%, slower than the U.S. (+3.1%). For car washes and detailers, the Owatonna area has a Groundwork market score of 45 (lower middle): #263 of 441 scored small-town markets and #12 of 15 scored small-town markets based in Minnesota.
How the Owatonna area compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the car washes and detailers counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Owatonna area | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.3 | 3.7 | 3.8 |
| Spending per listing | $1.6M | $3M | $2.5M |
| Households per official establishment | n/a | 9,948 | 6,523 |
| Official establishment growth, 2019–2023 | n/a | +32.6% | +16.7% |
| Population growth, 2020–2025 | +0.2% | +2.1% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,168 | $1,108 | $958 |
| Median household income | $84,196 | $89,062 | $80,734 |
| Groundwork market score | 45 | 77 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 110 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $548K
SBA-backed loans to businesses classed as car washes in the Owatonna area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Owatonna area
- Population, 2025 estimate
- 37,464+0.2% since 2020
- Households
- 15,138
- Median age
- 40.6
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.0
- Land area
- 430 sq. mi.
- People per square mile
- 87
- Median household income
- $84,196+29.7% vs. 2015–2019, before inflation
- Average household income
- $101,587
- Median home value
- $245,400
- Jobs located here
- 18,785
- Daytime population
- 38,229Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Owatonna area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the car washes and detailers on map listings by name and distance.
Or open the report at the center of the Owatonna area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCar washes and detailing across Minnesota
Every Minnesota market ranked →The highest-scoring small-town markets in Minnesota for car washes and detailers, numbered among those based in Minnesota, with the Owatonna area marked.
Top small-town markets in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Brainerd, MN | 87 | 16 | 3.8 | $3M | +4.3% | #6 of 441 |
| 2Faribault-Northfield, MN | 86 | 8 | 3.4 | $3.4M | +4.2% | #7 of 441 |
| 3Detroit Lakes, MN | 79 | 6 | 4.2 | $3M | +0.9% | #20 of 441 |
| 4Bemidji, MN | 77 | 5 | 2.8 | $4.1M | +1.8% | #26 of 441 |
| 5Grand Rapids, MN | 77 | 7 | 3.8 | $3.1M | +0.9% | #27 of 441 |
| 6Fergus Falls, MN | 77 | 11 | 4.4 | $2.7M | +1.6% | #28 of 441 |
| 7Red Wing, MN | 76 | 8 | 4.1 | $2.9M | +1.3% | #38 of 441 |
| 8Willmar, MN | 75 | 7 | 4.0 | $2.9M | +2.3% | #44 of 441 |
| 9Winona, MN | 62 | 9 | 4.4 | $2.5M | +1.8% | #128 of 441 |
| 10Hutchinson, MN | 61 | 6 | 3.9 | $3M | −0.3% | #130 of 441 |
| 12Owatonna, MN | 45 | 11 | 7.3 | $1.6M | +0.2% | #263 of 441 |
Other business types in the Owatonna area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many car washes and detailers are in the Owatonna, MN area?
As of September 2026, map listings count 11 car washes and detailers in the Owatonna area. None of them are chain locations. The listings count car washes and detailers. No official count is published for car washes in the Owatonna area: counts under 3 are left out.
How much do households in the Owatonna, MN area spend on vehicle maintenance and repairs?
About $17.7M a year, or $1,168 per household. That is 22% above the U.S. average (an index of 122, where 100 is the U.S. average). Spread across the 11 car washes and detailers on map listings, it comes to $1.6M per location. That spending covers all vehicle maintenance and repairs, which car washes and detailers share with other businesses in the trade. It is estimated from the incomes of the 15,138 households in the Owatonna area and national spending patterns by income.
How does the Owatonna, MN area compare with the U.S. for car washes and detailers?
The Owatonna area has 7.3 car washes and detailers per 10,000 households, 92% above the U.S. rate of 3.8. Spending per location is $1.6M, 36% below the U.S. figure of $2.5M. At the U.S. ratio of car washes and detailers to household spending, the Owatonna area would have about 7, against 11 on map listings.
How fast is the Owatonna, MN area growing?
Population estimates put the Owatonna area at 37,464 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 15,138 households. The median household income in the Owatonna area is $84,196 a year, 4% above the U.S. median of $80,734. That rose 29.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Owatonna area scores 45 for car washes and detailers (lower middle), #263 of 441 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Owatonna area. It maps the car washes and detailers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for car washes and detailers · All 56 business types in the Owatonna area
Screening a site or an acquisition in the Owatonna area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Owatonna area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.