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Landscaping and lawn care companies in the Owatonna, MN area
The landscaping and lawn care companies in the Owatonna, MN area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 30 out of 100: Lower middle
Ranked #349 of 399 scored small-town markets
#11 of 15 scored small-town markets based in Minnesota
- Listings
- 13
- 0 chain locations (0%)
- Official establishments
- 17
- Businesses with payroll, 2023
- Household spending a year
- $19.1M
- On lawn care, cleaning and other household services · $1,259 a household
- Spending per listing
- $1.5M
- 50% below the U.S.
- Listings per 10k households
- 8.6
- 79% above the U.S.
- Population, 2025
- 37,464
- +0.2% since 2020
See the landscaping and lawn care companies around any address in the Owatonna area
The site report maps the landscaping and lawn care companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Owatonna area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Owatonna area scores 30 (lower middle) on the Groundwork market score for landscaping and lawn care companies, ranking #349 of 399 scored small-town markets and #11 of 15 scored small-town markets based in Minnesota. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 13 landscaping and lawn care companies in the Owatonna area. None of them are chain locations, against 4% across the U.S. Per 10,000 households, that is 8.6, 79% above the U.S. rate of 4.8.
Household spending on lawn care, cleaning and other household services in the Owatonna area comes to about $19.1M a year: $1,259 per household, 11% below the U.S. average. That works out to $1.5M per company, 50% below the U.S. figure of $2.9M. That spending covers all lawn care, cleaning and other household services, which landscaping and lawn care companies share with other businesses in the trade.
In 2023, official counts showed 17 businesses with payroll in the Owatonna area classed as landscaping services. That is one for every 890 households, against one for every 1,095 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $411K have gone to businesses classed as landscaping services in the Owatonna area. Population estimates show the Owatonna area grew 0.2% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Owatonna area compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the landscaping and lawn care companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Owatonna area | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.6 | 6.7 | 4.8 |
| Spending per listing | $1.5M | $2M | $2.9M |
| Households per official establishment | 890 | 963 | 1,095 |
| Official establishment growth, 2019–2023 | n/a | +7.4% | +9.2% |
| Population growth, 2020–2025 | +0.2% | +2.1% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,259 | $1,352 | $1,414 |
| Median household income | $84,196 | $89,062 | $80,734 |
| Groundwork market score | 30 | 31 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 17
- Employees, 2023
- 150
- Annual payroll, 2023
- $5.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 130 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $411K
SBA-backed loans to businesses classed as landscaping services in the Owatonna area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Owatonna area
- Population, 2025 estimate
- 37,464+0.2% since 2020
- Households
- 15,138
- Median age
- 40.6
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.0
- Land area
- 430 sq. mi.
- People per square mile
- 87
- Median household income
- $84,196+29.7% vs. 2015–2019, before inflation
- Average household income
- $101,587
- Median home value
- $245,400
- Jobs located here
- 18,785
- Daytime population
- 38,229Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Owatonna area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the landscaping and lawn care companies on map listings by name and distance.
Or open the report at the center of the Owatonna area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardLandscaping and lawn care across Minnesota
Every Minnesota market ranked →The highest-scoring small-town markets in Minnesota for landscaping and lawn care companies, numbered among those based in Minnesota, with the Owatonna area marked.
Top small-town markets in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Austin, MN | 60 | 8 | 5.1 | $2.4M | +2.3% | #118 of 399 |
| 2Bemidji, MN | 51 | 10 | 5.5 | $2.1M | +1.8% | #178 of 399 |
| 3Winona, MN | 50 | 13 | 6.4 | $1.9M | +1.8% | #188 of 399 |
| 4Faribault-Northfield, MN | 48 | 16 | 6.8 | $1.9M | +4.2% | #206 of 399 |
| 5Albert Lea, MN | 38 | 8 | 6.2 | $1.9M | −1.5% | #282 of 399 |
| 6Willmar, MN | 35 | 13 | 7.4 | $1.7M | +2.3% | #309 of 399 |
| 7Red Wing, MN | 34 | 15 | 7.6 | $1.7M | +1.3% | #318 of 399 |
| 8Detroit Lakes, MN | 34 | 11 | 7.6 | $1.6M | +0.9% | #319 of 399 |
| 9Alexandria, MN | 34 | 14 | 8.0 | $1.6M | +2.6% | #320 of 399 |
| 10Grand Rapids, MN | 31 | 16 | 8.6 | $1.4M | +0.9% | #340 of 399 |
| 11Owatonna, MN | 30 | 13 | 8.6 | $1.5M | +0.2% | #349 of 399 |
Other business types in the Owatonna area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
- Home repair trades59
- HVAC and plumbing66
- Electricians45
- Roofing and gutters
- Lawn, cleaning and pest control29
- Landscaping and lawn care30
- House cleaning32
- Pest control
Real estate
Funeral services
Questions
How many landscaping and lawn care companies are in the Owatonna, MN area?
The Owatonna area has 13 landscaping and lawn care companies on map listings as of September 2026. None of them are chain locations. The listings count landscapers, lawn care, tree services and gardeners. Official counts show 17 businesses with payroll classed as landscaping services in 2023.
How much do households in the Owatonna, MN area spend on lawn care, cleaning and other household services?
About $19.1M a year, or $1,259 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 13 landscaping and lawn care companies on map listings, it comes to $1.5M per company. The spending figure covers all lawn care, cleaning and other household services, not only landscaping and lawn care companies. It is estimated from the incomes of the 15,138 households in the Owatonna area and national spending patterns by income.
How does the Owatonna, MN area compare with the U.S. for landscaping and lawn care companies?
The Owatonna area has 8.6 landscaping and lawn care companies per 10,000 households, 79% above the U.S. rate of 4.8. Spending per company is $1.5M, 50% below the U.S. figure of $2.9M. At the national ratio of landscaping and lawn care companies to household spending, the Owatonna area would have about 7, against 13 on map listings. There is one business with payroll in the industry for every 890 households, against one for every 1,095 across the U.S.
How fast is the Owatonna, MN area growing?
Population estimates put the Owatonna area at 37,464 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 15,138 households. The median household income in the Owatonna area is $84,196 a year, 4% above the U.S. median of $80,734. That rose 29.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Owatonna area scores 30 for landscaping and lawn care companies (lower middle), #349 of 399 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Owatonna area. It maps the landscaping and lawn care companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for landscaping and lawn care companies · All 56 business types in the Owatonna area
Screening a site or an acquisition in the Owatonna area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Owatonna area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.