Clothing and laundry · Small-town market · Minnesota
Clothing and shoe stores in the Owatonna, MN area
How the Owatonna, MN area compares with other small-town markets and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #342 of 536 scored small-town markets
#17 of 18 scored small-town markets based in Minnesota
- Listings
- 48
- 22 chain locations (46%)
- Official establishments
- 9
- −65.4% since 2019
- Household spending a year
- $30.6M
- On clothing, shoes and related services · $2,018 a household
- Spending per listing
- $637K
- 50% below the U.S.
- Listings per 10k households
- 31.7
- 96% above the U.S.
- Population, 2025
- 37,464
- +0.2% since 2020
See the clothing and shoe stores around any address in the Owatonna area
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Owatonna area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 48 clothing and shoe stores in the Owatonna area. 22 of them (46%) are chain locations, against 44% across the U.S. That comes to 31.7 for every 10,000 households, 96% above the U.S. rate of 16.2.
Household spending on clothing, shoes and related services in the Owatonna area comes to about $30.6M a year: $2,018 per household, 2% below the U.S. average. Spread across 48 clothing and shoe stores, that is $637K per store, 50% below the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.
The official count of businesses with payroll classed as clothing and shoe stores in the Owatonna area was 9 in 2023, down 65.4% from 2019. That is one for every 1,682 households, against one for every 1,273 across the U.S. Official counts list 20 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $1M has gone to businesses classed as clothing and shoe stores in the Owatonna area.
Population estimates put the population change in the Owatonna area from 2020 to 2025 at +0.2%, slower than the U.S. (+3.1%). The Groundwork market score for clothing and shoe stores in the Owatonna area is 42 (lower middle), #342 of 536 scored small-town markets and #17 of 18 scored small-town markets based in Minnesota.
How the Owatonna area compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Owatonna area | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 31.7 | 14.0 | 16.2 |
| Spending per listing | $637K | $1.6M | $1.3M |
| Households per official establishment | 1,682 | 1,495 | 1,273 |
| Official establishment growth, 2019–2023 | −65.4% | −13.8% | −12.2% |
| Population growth, 2020–2025 | +0.2% | +2.1% | +3.1% |
| Spending per household on clothing, shoes and related services | $2,018 | $2,183 | $2,055 |
| Median household income | $84,196 | $89,062 | $80,734 |
| Groundwork market score | 42 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9−65.4% over the period
- Employees, 2023
- 80
- Annual payroll, 2023
- $1.3M
- One-person businesses, 2023
- 20Businesses with no payroll
- Map listings, September 2026
- 4822 chain locations
- Listings at the U.S. rate for this spending
- 24The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $1M
SBA-backed loans to businesses classed as clothing and shoe stores in the Owatonna area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Owatonna area
- Population, 2025 estimate
- 37,464+0.2% since 2020
- Households
- 15,138
- Median age
- 40.6
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.0
- Land area
- 430 sq. mi.
- People per square mile
- 87
- Median household income
- $84,196+29.7% vs. 2015–2019, before inflation
- Average household income
- $101,587
- Median home value
- $245,400
- Jobs located here
- 18,785
- Daytime population
- 38,229Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Owatonna area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of the Owatonna area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across Minnesota
Every Minnesota market ranked →The highest-scoring small-town markets in Minnesota for clothing and shoe stores, numbered among those based in Minnesota (a market based in another state is listed without a number), with the Owatonna area marked.
Top small-town markets in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Austin, MN | 84 | 12 | 7.6 | $2.5M | +2.3% | #15 of 536 |
| 2Faribault-Northfield, MN | 82 | 29 | 12.3 | $1.7M | +4.2% | #22 of 536 |
| 3Winona, MN | 77 | 22 | 10.9 | $1.8M | +1.8% | #44 of 536 |
| Wahpeton, ND-MN | 74 | 8 | 8.4 | $2.3M | 0.0% | #66 of 536 |
| 4Hutchinson, MN | 72 | 18 | 11.8 | $1.7M | −0.3% | #89 of 536 |
| 5Grand Rapids, MN | 70 | 19 | 10.2 | $1.8M | +0.9% | #98 of 536 |
| 6Fergus Falls, MN | 65 | 37 | 14.7 | $1.3M | +1.6% | #144 of 536 |
| 7Brainerd, MN | 61 | 70 | 16.6 | $1.2M | +4.3% | #177 of 536 |
| 8Red Wing, MN | 58 | 33 | 16.7 | $1.2M | +1.3% | #204 of 536 |
| 9Marshall, MN | 57 | 18 | 17.8 | $1.1M | +1.0% | #217 of 536 |
| 17Owatonna, MN | 42 | 48 | 31.7 | $637K | +0.2% | #342 of 536 |
Other business types in the Owatonna area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry42
- Clothing and shoe stores42
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in the Owatonna, MN area?
There are 48 clothing and shoe stores on map listings in the Owatonna area as of September 2026. 22 of them (46%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 9 businesses with payroll classed as clothing and shoe stores in 2023, down 65.4% from 2019. Official counts also show 20 one-person businesses without payroll.
How much do households in the Owatonna, MN area spend on clothing, shoes and related services?
About $30.6M a year, or $2,018 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 48 clothing and shoe stores on map listings, it comes to $637K per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 15,138 households in the Owatonna area and national spending patterns by income.
How does the Owatonna, MN area compare with the U.S. for clothing and shoe stores?
The Owatonna area has 31.7 clothing and shoe stores per 10,000 households, 96% above the U.S. rate of 16.2. Spending per store is $637K, 50% below the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, the Owatonna area would have about 24, against 48 on map listings. There is one business with payroll in the industry for every 1,682 households, against one for every 1,273 across the U.S. The official count fell 65.4% from 2019 to 2023, against −12.2% for the U.S.
How fast is the Owatonna, MN area growing?
Population estimates put the Owatonna area at 37,464 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 15,138 households. The median household income in the Owatonna area is $84,196 a year, 4% above the U.S. median of $80,734. That rose 29.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Owatonna area scores 42 for clothing and shoe stores (lower middle), #342 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Owatonna area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in the Owatonna area
Screening a site or an acquisition in the Owatonna area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Owatonna area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.